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TripAdvisor Ranking Matters to Both Hotelier and Guests

Learn How to Improve your TripAdvisor Ranking

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NEW DELHI, INDIA - April 4, 2017 - As per a Forrester survey of over 2,100 travelers commissioned by TripAdvisor, 81% of travelers suggest reviews are important, while only 3% suggest they were not. However, almost half of the respondents to the survey said they would not book a hotel unless it had reviews.

Another report published by the Cornell University School of Hotel Administration, online reviews of hotels are increasingly having an impact on room demand and now appear to be responsible for rate swings of more than 10%, With so many travelers trusting online reviews before their room booking, it has become vital for hotels to pay special consideration to their Guest Reviews. A hotel’s ranking on TripAdvisor is increasingly becoming an essential criterion both for hotel and traveler community. This has gained importance because TripAdvisor pays special attention to the content and authenticity of the reviews.

A recent study by Google and Ipsos MediaCT confirms this trend, as shown below:

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In this article, we are sharing the established practices and researched facts that play a significant role in improving a hotel’s TripAdvisor ranking.

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About RateGain

Founded in 2004, RateGain is a leading provider of cloud-based product and service around the function of hotel Rate Intelligence, Price Optimization, Seamless Electronic Distribution and Brand Engagement to the world’s leading Hotels and Online Travel Agents. With continued innovation and excellence in customer focus, we are proud to serve over 12,000 clients and numerous industry partners. Our customers are global and so are we, with offices in 10 countries across all major continents, supported by over 500 passionate professionals and seasoned industry experts. Through world-class solutions, RateGain helps its industry leading customers beat their competition and make more revenue every day.

Media Contact:
Aditi Bhandari
Manager –PR & Events
RateGain
aditi.bhandari@rategain.com
+91- 0120 497 5700
Skype: aditi.bhandari6
Twitter: @RateGain
Americas: +1 312 238 9880
Europe: +44 (0) 20 337 191 13
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www.rategain.com

Coming Up In The November Online Hotel Business Review




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Feature Focus
Architecture & Design: Authentic, Interactive and Immersive
If there is one dominant trend in the field of hotel architecture and design, it’s that travelers are demanding authentic, immersive and interactive experiences. This is especially true for Millennials but Baby Boomers are seeking out meaningful experiences as well. As a result, the development of immersive travel experiences - winery resorts, culinary resorts, resorts geared toward specific sports enthusiasts - will continue to expand. Another kind of immersive experience is an urban resort – one that provides all the elements you'd expect in a luxury resort, but urbanized. The urban resort hotel is designed as a staging area where the city itself provides all the amenities, and the hotel functions as a kind of sophisticated concierge service. Another trend is a re-thinking of the hotel lobby, which has evolved into an active social hub with flexible spaces for work and play, featuring cafe?s, bars, libraries, computer stations, game rooms, and more. The goal is to make this area as interactive as possible and to bring people together, making the space less of a traditional hotel lobby and more of a contemporary gathering place. This emphasis on the lobby has also had an associated effect on the size of hotel rooms – they are getting smaller. Since most activities are designed to take place in the lobby, there is less time spent in rooms which justifies their smaller design. Finally, the wellness and ecology movements are also having a major impact on design. The industry is actively adopting standards so that new structures are not only environmentally sustainable, but also promote optimum health and well- being for the travelers who will inhabit them. These are a few of the current trends in the fields of hotel architecture and design that will be examined in the November issue of the Hotel Business Review.