Acquisitions & Hotel Openings

Gold Key | PHR Opens the 300-Room Hilton Norfolk The Main

NORFOLK, VA. and MCLEAN, VA. April 4, 2017 - Doors have opened to Norfolk's highly-anticipated Hilton Norfolk The Main today in the center of the coastal Virginia destination. Hilton Norfolk The Main adds to the revitalization of Norfolk - one of the most iconic naval bases in the U.S. with a burgeoning foodie and art scene at the cornerstone of the city's modern-day renaissance. With unparalleled conference space and four sophisticated restaurants, Hilton's arrival is redefining meeting and gathering spaces in the region, cementing the hotel's status as a destination in its own right.

Standing 21 stories tall, Hilton Norfolk The Main joins downtown Norfolk's skyline of exquisite modern and historic buildings. With a glass curtain wall, Hilton Norfolk The Main features an astounding 100-foot tall ground floor atrium, seamlessly blending Norfolk's metropolitan core with a bright and contemporary interior. From the atrium, guests can explore everything the property has to offer including 300 upscale guest rooms, four signature dining experiences, as well as The Exchange, Norfolk's largest convention and meeting space.

"At Hilton, we are constantly looking to enter destinations that enhance our guests' travel experiences, and with Hilton Norfolk The Main's prime location in the city, and amenities and services second to none, guests will immediately feel in the heart of it all," said Shawn McAteer, vice president, global brand management, Hilton Hotels & Resorts. "Hilton Norfolk The Main is poised to deliver exceptional experiences to all guests - whether they are in town for business, visiting the world's largest naval hub or looking to savor the flourishing craft beer and food scene."

Core of the Coastal Community

Located in the heart of downtown, Hilton Norfolk The Main is within walking distance to more than 50 restaurants, and is in close proximity to the city's many art outlets and entertainment venues. Guests will be able to visit some of Norfolk's biggest attractions including Nauticus Maritime Museum, Slover Library, Norfolk Botanical Gardens, Half Moone Cruise Center, MacArthur Center, City Center, Chrysler Museum of Art, Town Point Park, The Norva, Waterside District, Norfolk Scope, Harbor Park and many more.

Dining Options That Up the Ante

With four innovative dining experiences unique to the bustling food scene of Norfolk, guests and locals will be coming back for more.

SALTINE: Saltine showcases the region's finest fresh seafood with a design that reflects the region's history and features areas of exposed brick, displaying the integration of the historic Decker building

GRAIN: Norfolk's first rooftop beer garden features more than 100 local and regional craft beers on tap, regular live entertainment and the best views of the Elizabeth River and downtown Norfolk

VARIA: Varia is a sophisticated trattoria-inspired eatery with nightly piano entertainment and two hidden dining rooms that guests can reserve for more private dining experience

FRUITIVE: Virginia's first Certified Organic restaurant offers a menu that is 100% plant-based and features locally sourced ingredients

Home to Virginia's Largest Hotel Ballroom

For those looking to find a space for every occasion, The Exchange at Hilton Norfolk The Main boasts 50,000 square feet of high-tech, high design meeting space, and features 39 different meeting rooms for any type of event or corporate need. The hotel also includes an innovative collaboration room, a tiered meeting room, two boardrooms, as well as state-of-the-art technology from audio/visual equipment to soundproof rooms. For larger events, Hilton Norfolk The Main houses the largest hotel ballroom in Virginia with 18,500 square feet of space and the ability to accommodate 2,200 seated guests. With the magnitude of space between The Exchange and Hilton Norfolk The Main's ballroom, the city's function offerings have multiplied, furthering Norfolk as a destination for both business and leisure.

Modern Build and Unmatched Amenities Are a Must (and a Given)

Offering unparalleled service and amenities, the upper floors of Hilton Norfolk The Main feature 11 suites with sweeping views of both the city and the Elizabeth River. From the King Suites, which offer larger accommodations, grand bathrooms and multiple televisions, to the Presidential Suite, which includes a grand piano and a stately private dining room accommodating up to eight people, Hilton Norfolk The Main's suite experience is only rivaled by its service. On the top floor of the hotel, business travelers and select leisure guests will experience the exclusive Executive Club Level accessible only by private elevator key. The Executive Club features private check-in and checkout, a private lounge with complimentary breakfast, and guest rooms with upgraded amenities including dedicated staff 24 hours a day. On the fifth floor, guests will find a fitness facility and upscale indoor pool.

"Hilton Norfolk The Main is a transitional moment for Norfolk, filling a void in the downtown scene offering both locals and visitors a comprehensive hospitality experience," said Gold Key | PHR CEO Bruce Thompson. "It was important to me, as a Norfolk native, to create a cultural destination in downtown, one that excites visitors to our great city."

Hilton Norfolk The Main is owned by Gold Key | PHR and is located at 100 East Main Street, Norfolk, Virginia, 23510. For more information or to make reservations, please visit Hilton.com or call +1 757 763 6200.

About Gold Key | PHR

Gold Key | PHR was founded in 1986 by current CEO Bruce L. Thompson in Virginia Beach, Virginia as modest hospitality management company. Today with $500-million in asset value and $170-million in annual revenue, Gold Key | PHR boasts over 1,300 keys under the Ramada, Hilton and Marriott flags, multiple award-winning restaurants and is the state's largest hospitality employer. Adding to Gold Key | PHR's list of noteworthy hospitality brands are two highly anticipated projects, The Cavalier Hotel, Virginia's first Marriott Autograph Collection Hotel, and the Hilton Norfolk THE MAIN Hotel and Conference Center both slated for completion in 2017. Gold Key | PHR is also active in the development of commercial and luxury residential projects in the mid-Atlantic region.Gold Key | PHR

About Hilton Hotels & Resorts

For nearly a century, Hilton Hotels & Resorts has been proudly welcoming the world's travelers. With 570 hotels across six continents, Hilton Hotels & Resorts provides the foundation for memorable travel experiences and values every guest who walks through its doors. As the flagship brand of Hilton, Hilton Hotels & Resorts continues to set the standard for hospitality, providing new product innovations and services to meet guests' evolving needs. Hilton Hotels & Resorts is a part of the award-winning Hilton Honors program. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose nearly any combination of Points and money to book a stay, an exclusive member discount that can’t be found anywhere else, free standard Wi-Fi and digital amenities like digital check-in with room selection and Digital Key (select locations), available exclusively through the industry-leading Hilton Honors app. Begin your journey at www.hilton.com and learn more about the brand by visiting news.hilton.com.

About Hilton Worldwide

Hilton (NYSE: HLT) is a leading global hospitality company, with a portfolio of 14 world-class brands comprising more than 4,900 properties with over 800,000 rooms in 104 countries and territories. Hilton is dedicated to fulfilling its mission to be the world’s most hospitable company by delivering exceptional experiences – every hotel, every guest, every time. The company's portfolio includes Hilton Hotels & Resorts, Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Canopy by Hilton, Curio - A Collection by Hilton, DoubleTree by Hilton, Tapestry Collection by Hilton, Embassy Suites by Hilton, Hilton Garden Inn, Hampton by Hilton, Tru by Hilton, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations. The company also manages an award-winning customer loyalty program, Hilton Honors. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose exactly how many Points to combine with money, an exclusive member discount that can’t be found anywhere else and free standard Wi-Fi. Visit newsroom.hilton.com for more information.

Contact:
Rachel Kenon
rachel.kenon@hilton.com
+1 703 883 5333

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.