Expansions & Renovations

Crescent Real Estate to Launch $30 Million Renovation of Dallas' 226-Key Hotel Crescent Court

DALLAS, TX. April 3, 2017 – Beginning a new chapter in its 30-year heritage, Hotel Crescent Court of Uptown Dallas unveils plans today for an extensive $30 million re-imagination, launching spring 2017. The geometry of architecture and fashion is the inspiration of the expansive renovation, beckoning a new generation of followers to dwell in the Dallas icon. As an ode to Hotel Crescent Court’s impressive architecture, the transformation will serve to modernize and amplify the experience of sophisticated Southern hospitality, including the complete redesign of all 195 guest rooms and 31 suites, elevators and guest room corridors, the 22,000 sq. ft. spa and fitness center, as well as the hotel lobby and bar.

The interior design concept honors the historic property’s past, blending European luxury and elegance with impeccable Texas hospitality. To pay homage to the 5-star hotel’s French Renaissance façade while upholding the vision of Caroline Rose Hunt and original architect and Pritzker Prize-winning Philip Johnson, cues were drawn from the world of haute couture and avant-garde ideals, as the hotel has radiated greatness since its inception in 1985.

Project details include: •Full redesign and restoration of 195 luxury guest rooms and 31 suites – with the addition of four suites during the renovation – including all new bathrooms and vanity areas.

•Upgraded floor corridors and elevators. Already unique due to the curvature of the hotel, the corridors will reference French-inspired patterns through innovative techniques in textural wall panels, seeded glass sconce diffusers, and rift-cut silver walnut millwork.

•Enhancement of hotel public spaces including a fully refurbished lobby with elegant furnishings in main-lobby bar and lounge, Beau’s. The evolution will invite socialization that allows for ease of flow and circulation from the front door to the sunken courtyard connecting Stanley Korshak to the hotel. The addition of bar seating will infuse activity and generate buzz in the lobby.

•Additional funds will be invested towards the membership program, including the remodeling of the 22,000 sq. ft. spa and fitness center.

The renovation of Hotel Crescent Court follows the return to its original name, after being purchased by Crescent Real Estate LLC (Crescent). “Hotel Crescent Court has played a critical role in Dallas’ dynamic culture for three decades, always striving to be the face of unparalleled service,” says John Goff, Chairman of Crescent. “This $30 million investment has been carefully designed to elevate the hotel to an even greater level of style, enriching the experiences of today’s discerning travelers.” Hotel Crescent Court’s impressive upgrades will serve to evoke a sense of calm and stylish affluence, designed for a lifestyle where quality reigns and the absence of excess is the new luxury for a modern culture.

As a Lone Star landmark, Hotel Crescent Court mirrors its stylish surroundings – steps from the bustling Dallas Arts District with easy access to shopping, dining and entertainment. The luxury hotel’s 195 rooms and 31 lavish suites reflect gracious Texas hospitality including a private bar, custom bath products and thoughtful touches.

For more information, please visit www.crescentcourt.com or call 214-871-3200.

Coming Up In The September Online Hotel Business Review




{300x250.media}
Feature Focus
Hotel Group Meetings: Blue Skies Ahead
After a decade of sacrifice and struggle, it seems that hotels and meeting planners have every reason to be optimistic about the group meeting business going forward. By every industry benchmark and measure, 2017 is shaping up to be a record year, which means more meetings in more locations for more attendees. And though no one in the industry is complaining about this rosy outlook, the strong demand is increasing competition among meeting planners across the board – for the most desirable locations, for the best hotels, for the most creative experiences, for the most talented chefs, and for the best technology available. Because of this robust demand, hotels are in the driver’s seat and they are flexing their collective muscles. Even though over 100,000 new rooms were added last year, hotel rates are expected to rise by a minimum of 4.0%, and they are also charging fees on amenities that were often gratis in the past. In addition, hotels are offering shorter lead times on booking commitments, forcing planners to sign contracts earlier than in past years. Planners are having to work more quickly and to commit farther in advance to secure key properties. Planners are also having to meet increased attendee expectations. They no longer are content with a trade show and a few dinners; they want an experience. Planners need to find ways to create a meaningful experience to ensure that attendees walk away with an impactful memory. This kind of experiential learning can generate a deeper emotional connection, which can ultimately result in increased brand recognition, client retention, and incremental sales. The September Hotel Business Review will examine issues relevant to group business and will report on what some hotels are doing to promote this sector of their operations.