Expansions & Renovations

Crescent Real Estate to Launch $30 Million Renovation of Dallas' 226-Key Hotel Crescent Court

DALLAS, TX. April 3, 2017 – Beginning a new chapter in its 30-year heritage, Hotel Crescent Court of Uptown Dallas unveils plans today for an extensive $30 million re-imagination, launching spring 2017. The geometry of architecture and fashion is the inspiration of the expansive renovation, beckoning a new generation of followers to dwell in the Dallas icon. As an ode to Hotel Crescent Court’s impressive architecture, the transformation will serve to modernize and amplify the experience of sophisticated Southern hospitality, including the complete redesign of all 195 guest rooms and 31 suites, elevators and guest room corridors, the 22,000 sq. ft. spa and fitness center, as well as the hotel lobby and bar.

The interior design concept honors the historic property’s past, blending European luxury and elegance with impeccable Texas hospitality. To pay homage to the 5-star hotel’s French Renaissance façade while upholding the vision of Caroline Rose Hunt and original architect and Pritzker Prize-winning Philip Johnson, cues were drawn from the world of haute couture and avant-garde ideals, as the hotel has radiated greatness since its inception in 1985.

Project details include: •Full redesign and restoration of 195 luxury guest rooms and 31 suites – with the addition of four suites during the renovation – including all new bathrooms and vanity areas.

•Upgraded floor corridors and elevators. Already unique due to the curvature of the hotel, the corridors will reference French-inspired patterns through innovative techniques in textural wall panels, seeded glass sconce diffusers, and rift-cut silver walnut millwork.

•Enhancement of hotel public spaces including a fully refurbished lobby with elegant furnishings in main-lobby bar and lounge, Beau’s. The evolution will invite socialization that allows for ease of flow and circulation from the front door to the sunken courtyard connecting Stanley Korshak to the hotel. The addition of bar seating will infuse activity and generate buzz in the lobby.

•Additional funds will be invested towards the membership program, including the remodeling of the 22,000 sq. ft. spa and fitness center.

The renovation of Hotel Crescent Court follows the return to its original name, after being purchased by Crescent Real Estate LLC (Crescent). “Hotel Crescent Court has played a critical role in Dallas’ dynamic culture for three decades, always striving to be the face of unparalleled service,” says John Goff, Chairman of Crescent. “This $30 million investment has been carefully designed to elevate the hotel to an even greater level of style, enriching the experiences of today’s discerning travelers.” Hotel Crescent Court’s impressive upgrades will serve to evoke a sense of calm and stylish affluence, designed for a lifestyle where quality reigns and the absence of excess is the new luxury for a modern culture.

As a Lone Star landmark, Hotel Crescent Court mirrors its stylish surroundings – steps from the bustling Dallas Arts District with easy access to shopping, dining and entertainment. The luxury hotel’s 195 rooms and 31 lavish suites reflect gracious Texas hospitality including a private bar, custom bath products and thoughtful touches.

For more information, please visit www.crescentcourt.com or call 214-871-3200.

Coming Up In The July Online Hotel Business Review




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Feature Focus
Hotel Spa: Measuring the Results
As the Hotel Spa and Wellness Movement continues to flourish, spa operations are seeking new and innovative ways to expand their menu of services to attract even more people to their facilities, and to and measure the results of spa treatments. Whether it’s spa, fitness, wellness meet guest expectations. Among new developments, there seems to be a growing emphasis on science to define or beauty services, guests are becoming increasingly careful about what they ingest, inhale or put on their skin, and they are requesting scientific data on the treatments they receive. They are open to exploring the benefits of alternative therapies – like brain fitness exercises, electro-magnetic treatments, and chromotherapy – but only if they have been validated scientifically. Similarly, some spas are integrating select medical services and procedures into their operations, continuing the convergence of hotel spas with the medical world. Parents are also increasingly concerned about the health and well-being of their children and are willing to devote time and money to overcome their poor diets, constant stress, and hours spent hunched over computer, tablet and smartphone screens. Parents are investing in wellness-centric family vacations; yoga and massage for kids; mindfulness and meditation classes; and healthy, locally sourced, organic food. For hotel spas, this trend represents a significant area for future growth. Other trends include the proliferation of Wellness Festivals which celebrate health and well-being, and position hotel spas front and center. The July issue of the Hotel Business Review will report on these trends and developments and examine how hotel spas are integrating them into their operations.