Expansions & Renovations

Crescent Real Estate to Launch $30 Million Renovation of Dallas' 226-Key Hotel Crescent Court

DALLAS, TX. April 3, 2017 – Beginning a new chapter in its 30-year heritage, Hotel Crescent Court of Uptown Dallas unveils plans today for an extensive $30 million re-imagination, launching spring 2017. The geometry of architecture and fashion is the inspiration of the expansive renovation, beckoning a new generation of followers to dwell in the Dallas icon. As an ode to Hotel Crescent Court’s impressive architecture, the transformation will serve to modernize and amplify the experience of sophisticated Southern hospitality, including the complete redesign of all 195 guest rooms and 31 suites, elevators and guest room corridors, the 22,000 sq. ft. spa and fitness center, as well as the hotel lobby and bar.

The interior design concept honors the historic property’s past, blending European luxury and elegance with impeccable Texas hospitality. To pay homage to the 5-star hotel’s French Renaissance façade while upholding the vision of Caroline Rose Hunt and original architect and Pritzker Prize-winning Philip Johnson, cues were drawn from the world of haute couture and avant-garde ideals, as the hotel has radiated greatness since its inception in 1985.

Project details include: •Full redesign and restoration of 195 luxury guest rooms and 31 suites – with the addition of four suites during the renovation – including all new bathrooms and vanity areas.

•Upgraded floor corridors and elevators. Already unique due to the curvature of the hotel, the corridors will reference French-inspired patterns through innovative techniques in textural wall panels, seeded glass sconce diffusers, and rift-cut silver walnut millwork.

•Enhancement of hotel public spaces including a fully refurbished lobby with elegant furnishings in main-lobby bar and lounge, Beau’s. The evolution will invite socialization that allows for ease of flow and circulation from the front door to the sunken courtyard connecting Stanley Korshak to the hotel. The addition of bar seating will infuse activity and generate buzz in the lobby.

•Additional funds will be invested towards the membership program, including the remodeling of the 22,000 sq. ft. spa and fitness center.

The renovation of Hotel Crescent Court follows the return to its original name, after being purchased by Crescent Real Estate LLC (Crescent). “Hotel Crescent Court has played a critical role in Dallas’ dynamic culture for three decades, always striving to be the face of unparalleled service,” says John Goff, Chairman of Crescent. “This $30 million investment has been carefully designed to elevate the hotel to an even greater level of style, enriching the experiences of today’s discerning travelers.” Hotel Crescent Court’s impressive upgrades will serve to evoke a sense of calm and stylish affluence, designed for a lifestyle where quality reigns and the absence of excess is the new luxury for a modern culture.

As a Lone Star landmark, Hotel Crescent Court mirrors its stylish surroundings – steps from the bustling Dallas Arts District with easy access to shopping, dining and entertainment. The luxury hotel’s 195 rooms and 31 lavish suites reflect gracious Texas hospitality including a private bar, custom bath products and thoughtful touches.

For more information, please visit www.crescentcourt.com or call 214-871-3200.

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.