Expansions & Renovations

Hilton Daytona Beach Oceanfront Resort Undergoing $25 Million Renovation

Project aims to deliver modernized guest experience, slated for completion in April

DAYTONA BEACH, FL. March 30, 2017 – Hilton Daytona Beach Oceanfront Resort is in the final stages of a $25 million renovation that involves significant interior and exterior updates aimed at evolving the iconic resort’s offerings for guests. Started in 2016 and slated for completion in April, the project includes extensive enhancements to the resort’s main entrance, lobby, dining and entertainment venues, pools and beachside cabanas, common areas, and meeting and special event spaces.

Located across the street from the Ocean Center convention complex, Hilton Daytona Beach Oceanfront Resort has 60,000 square feet of meeting space, all of which will be refreshed with new wall coverings, carpet and high-end light fixtures. The aesthetic for the reimagined spaces incorporates a softer, more modern color palette, offering a sophisticated and elegant setting for corporate events, weddings and seasonal occasions. Updates to the resort’s Ocean View Room, a premier event space with floor-to-ceiling windows offering beachfront views of the Atlantic Ocean, include new furniture, lighting and access to the hotel’s South Tower patio.

In addition to its meeting and special event spaces, Hilton Daytona Beach Oceanfront Resort’s 30 beachfront cabana suites are undergoing a ground-up renovation as part of the project. Updates include new beach washed porcelain tile flooring, drapes, furniture, bathroom fixtures and tiling, as well as upgraded showers with rain showerhead fixtures, granite-topped TV consoles and semi-private patios overlooking the ocean. The property’s expansive pool areas will be refreshed with new flooring and decking, furniture, landscaping, semi-covered loungers and increased seating and lounge chair capacity. Additionally, the poolside Pelican Bar will be renamed The Blind Turtle and convert to a tiki bar concept with an updated menu.

“The renovation is a transformative endeavor for our property and reflects our commitment to provide the best service and experiences for our guests,” said Jim Berkley, general manager of Hilton Daytona Beach Oceanfront Resort. “Our goal is to create a true resort environment where guests can unwind, and we look forward to showcasing our newly redesigned spaces and upscale amenities to locals and visitors alike.”

The resort’s lobby area will feature a contemporary look and design that incorporates softer hues and tones, lush greenery, new tiling and beautiful artwork, complementing the aesthetic for the renovated meeting spaces. Hilton Daytona Beach Oceanfront Resort commissioned New York-based Orange County Choppers to build a custom handcrafted motorcycle destined for the hotel’s soon-to-be-unveiled renovated lobby. A celebration of Hilton Daytona Beach Oceanfront Resort’s cultural heritage and legacy, the bike will be displayed publicly, offering an interactive experience for guests to pose with it, take photos and share on social media using #OCCHiltonDaytona.

Other enhancements to the property include an updated exterior color scheme that incorporates water blues and slate gray tones, a new exterior signage package, updates to all public restrooms and guestroom corridors, as well as the addition of Starbucks coffee products to the resort’s Atlantic Marketplace Deli.

In addition to rebranding its poolside Pelican Bar as The Blind Turtle, the resort will rebrand its Clocktower Lounge and Legends Sports Bar, two of the seven dining outlets located within the property. While The Blind Turtle will reopen in April as the overall renovation is completed, rebranding efforts for Clocktower Lounge and Legends will continue through the fall.

Clocktower Lounge, the resort’s lobby bar, will be renamed McCoys Rum Room and convert to a rum-centric concept with a warm, mid-century modern vibe and Caribbean-inspired accents. The name and concept for the reinvented venue pay homage to the story of Bill McCoy, a Prohibition-era rum runner known for his unadulterated approach to rum production and the inspiration for The Real McCoy® line of artisan crafted rums. McCoys Rum Room will offer signature cocktails, small plates and live music. Currently in the planning stage, a new concept for Legends will be revealed later this summer, culminating rebranding plans for the resort’s food and beverage outlets.

“This is a period of rebirth for our property, and guests can expect an even higher level of comfort as a result of the renovation,” Berkley added. “We take pride in our rich Daytona Beach history, and these latest updates celebrate that, while allowing us to evolve the quintessential beachfront experience we offer all under one roof.”

About Hilton Daytona Beach Resort/Ocean Walk Village: Located in the heart of Daytona Beach and steps away from the city’s best oceanside shopping and visitor attractions, Hilton Daytona Beach Oceanfront Resort is a family-oriented and pet-friendly property offering world-class amenities on Florida’s famed Atlantic coastline. The hotel is home to 744 rooms, including 32 suites and 30 beachfront cabana suites, as well as two resort-style pools, beachside cabanas, a spa, gift shop, fitness center, seasonal events, kid-friendly activities and several premiere restaurant and bar venues for every taste. In addition, Hilton Daytona Beach Oceanfront Resort offers more than 60,000 square feet of flexible indoor and outdoor space for meetings, weddings and other special events. For more information, visit DaytonaHilton.com or call 386-254-8200.

Coming Up In The September Online Hotel Business Review




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Feature Focus
Hotel Group Meetings: Blue Skies Ahead
After a decade of sacrifice and struggle, it seems that hotels and meeting planners have every reason to be optimistic about the group meeting business going forward. By every industry benchmark and measure, 2017 is shaping up to be a record year, which means more meetings in more locations for more attendees. And though no one in the industry is complaining about this rosy outlook, the strong demand is increasing competition among meeting planners across the board – for the most desirable locations, for the best hotels, for the most creative experiences, for the most talented chefs, and for the best technology available. Because of this robust demand, hotels are in the driver’s seat and they are flexing their collective muscles. Even though over 100,000 new rooms were added last year, hotel rates are expected to rise by a minimum of 4.0%, and they are also charging fees on amenities that were often gratis in the past. In addition, hotels are offering shorter lead times on booking commitments, forcing planners to sign contracts earlier than in past years. Planners are having to work more quickly and to commit farther in advance to secure key properties. Planners are also having to meet increased attendee expectations. They no longer are content with a trade show and a few dinners; they want an experience. Planners need to find ways to create a meaningful experience to ensure that attendees walk away with an impactful memory. This kind of experiential learning can generate a deeper emotional connection, which can ultimately result in increased brand recognition, client retention, and incremental sales. The September Hotel Business Review will examine issues relevant to group business and will report on what some hotels are doing to promote this sector of their operations.