Business & Finance

NH Hotel Group Supports Earth Hour for Ninth Consecutive Year

Turning off lights in approximately 400 properties and committing to protecting the environment

MADRID, SP. March 29, 2017 - For the ninth consecutive year, NH Hotel Group will support the World Wildlife Fund (WWF) global initiative Earth Hour, switching off the lights of its hotels’ facades all over the world. The gesture, being made by the Company from 8:30p.m. to 9:30p.m. on Saturday, March 25, is to demonstrate NH Hotel Group’s firm commitment to respecting and protecting the environment in which it runs its business.

Earth Hour is an initiative led by the WWF and is supported by hundreds of millions of people all over the world each year who join together to protect the environment. Since its creation in 2007, more than 7,000 cities have taken part in the initiative, enabling millions of people, companies and governments to join forces to make clean energy a possibility for the future.

By committing to this WWF initiative, NH Hotel Group aims to not only involve its hotels and employees across the world, but also inspire its clients to do the same. This is in an effort to help increase awareness of the importance of looking after the planet for future generations.

NH Hotel Group’s commitment to sustainable development has resulted in reducing the Company’s carbon footprint by more than 70 percent and its energy consumption by 29 percent. The Group has ISO 14001 certification in environmental performance and is the first global hotel chain to obtain ISO 50001 certification, the most important standard in energy management systems. NH Hotel Group also supports renewable energies, with 78 percent of the energy supplied to its hotels being green energy.

About NH Hotel Group

NH Hotel Group (www.nhhotelgroup.com) is a consolidated multinational operator and one of the world’s leading urban hotel groups. The Company operates close to 400 hotels with almost 60,000 rooms in 30 countries across Europe, America and Africa, including top city destinations such as Amsterdam, Barcelona, Berlin, Bogota, Brussels, Buenos Aires, Düsseldorf, Frankfurt, London, Madrid, Mexico City, Milan, Munich, New York, Rome and Vienna.

Media Contact:
Elyse Eisen
PR Account Director
NJF, an MMGY Global Company
eeisen@njfpr.com

Nathalie Herrera
PR Account Executive
nherrera@njfpr.com

Coming Up In The September Online Hotel Business Review




{300x250.media}
Feature Focus
Hotel Group Meetings: Blue Skies Ahead
After a decade of sacrifice and struggle, it seems that hotels and meeting planners have every reason to be optimistic about the group meeting business going forward. By every industry benchmark and measure, 2017 is shaping up to be a record year, which means more meetings in more locations for more attendees. And though no one in the industry is complaining about this rosy outlook, the strong demand is increasing competition among meeting planners across the board – for the most desirable locations, for the best hotels, for the most creative experiences, for the most talented chefs, and for the best technology available. Because of this robust demand, hotels are in the driver’s seat and they are flexing their collective muscles. Even though over 100,000 new rooms were added last year, hotel rates are expected to rise by a minimum of 4.0%, and they are also charging fees on amenities that were often gratis in the past. In addition, hotels are offering shorter lead times on booking commitments, forcing planners to sign contracts earlier than in past years. Planners are having to work more quickly and to commit farther in advance to secure key properties. Planners are also having to meet increased attendee expectations. They no longer are content with a trade show and a few dinners; they want an experience. Planners need to find ways to create a meaningful experience to ensure that attendees walk away with an impactful memory. This kind of experiential learning can generate a deeper emotional connection, which can ultimately result in increased brand recognition, client retention, and incremental sales. The September Hotel Business Review will examine issues relevant to group business and will report on what some hotels are doing to promote this sector of their operations.