Business & Finance

InterContinental David Tel Aviv Creates New Class of Luxury for Business Travelers

60 NEWLY APPOINTED "EXECUTIVE PREMIUM" ROOMS OFFER LATEST IN LUXURY DESIGN & INNOVATION

TEL AVIV, IL. March 29, 2017 – The InterContinental David Tel Aviv continues its dedication to bringing guests unparalleled luxury by unveiling a new accommodation category, Executive Premium Rooms, located on two high floors in the hotel. The newly decorated and appointed rooms are equipped with modern state-of-the-art touches to bring an added sophistication and glamour to the city’s most luxurious property.

Created in partnership with architectural interior design specialists, Ara Design International, the new modernistic guestrooms provide the most premium accommodation available within the vibrant and cosmopolitan city. Striving for a sense of modern luxury, the upgraded rooms are infused with an elegant contemporary style, ensuring the InterContinental David Tel Aviv continues to showcase itself as the number one hotel in the city with regards to style and product.

“These newly completed renovations put the hotel at the forefront of Tel Aviv luxury hospitality,” said InterContinental David Tel Aviv Hotel General Manager David Cohen. “Situated in the city’s burgeoning neighborhood of Neve Tzedek, the InterContinental brings a modern sophistication to Tel Aviv’s most authentic setting, and with these renovations emphasizes the hotel’s dedication to providing our guests the most premium experience possible.”

These Executive Premium Rooms join the cadre of renovations that the hotel has undertaken in the last couple of years. Recently, the property renovated its Club Rooms, two of its Royal Suites and its Tel Aviv Suite, creating the quintessence of luxury hospitality.

The InterContinental David Tel Aviv, inspired by its location overlooking the Mediterranean Sea, delivers elegant contemporary interiors and seasonal cuisine. The hotel offers 555 guestrooms (39 of which are suites). Various dining options, including the Aubergine gourmet restaurant and stylish CHE cigar bar & lounge, serve excellent international cuisine to please all palates. Hotel amenities include the outdoor swimming pool with sun deck and pool bar (open in summer), 24-hour room service, and an upgraded spa and fitness center. Pursuant to the brand’s pledge of providing guests with exceptionally unique insider experiences, the InterContinental David Tel Aviv is dedicated to assisting guests in creating memories and experiences of a lifetime.

For more information or reservations, visit www.intercontinental-telaviv.com.

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.