Appointments & Promotions

The St. Regis Atlanta Appoints Guntram Merl as General Manager

ATLANTA, GA. March 27, 2017 – The St. Regis Atlanta, an unparalleled in-town resort located in the elegant enclave of Buckhead, is pleased to announce the appointment of Guntram Merl as the new general manager. Guntram is an established leader in the hospitality industry with a career spanning over two decades. He will be responsible for all aspects of operations and day-to-day management of staff and guests, as well as provide leadership and strategic planning to all departments to ensure maximized operations and guest satisfaction.

Working in some of the world’s leading hotels and desirable locations allowed Guntram to gain valuable experience and an appreciation for the incredible opportunities the industry provides. Prior to joining the team at The St. Regis Atlanta, Guntram worked at several high profile hotels within Starwood Hotels, now part of Marriott International. Formerly, he was the hotel manager for Westin Charlotte from 2013 to 2017. Prior to this position, he was part of the opening team for The St. Regis Bal Harbour in Miami Beach and served as the director of food & beverage from 2011 to 2013, helping the hotel earn the coveted Forbes Five-Star Award and AAA Five Diamond Award. In addition, Guntram also worked at the renowned The Ritz-Carlton, Grand Cayman as director of food & beverage from 2008 to 2011.

“With more than 25 years of international hotel experience, Guntram is the ideal candidate to join the team here at The St. Regis Atlanta,” said Director of Sales & Marketing Rosa Romero. “His expertise in hotel management will be instrumental in continuing the culture of excellence and exceptional customer service the hotel is known for, allowing the hotel to be preeminent in the luxury market both locally and beyond.”

Guntram was born and raised in Carinthia, Austria, where he began his career in the culinary arts at luxury five-star, Five Diamond, and boutique hotels from London to Gstaad, Switzerland, and Austria. He earned a diploma in hotel management with excellence in Austria.

Combining timeless sophistication with an unrivaled dimension of luxury, the AAA Five Diamond The St. Regis Atlanta is redefining elegance and setting a new standard of service in Atlanta. The 26-floor development features 151 luxuriously-appointed guest rooms and suites, 53 residences, more than 16,000 square feet of contemporary meeting and event space, world-class culinary options, a state-of-the-art fitness facility, an exquisite 40,000-square-foot Pool Piazza and Poolside Café & Bar, and a 7,800-square-foot Remède Spa. Located in the exclusive Buckhead community, The St. Regis Atlanta is ideally situated within walking distance of Atlanta’s finest specialty shopping, restaurants, art galleries, and landmark corporations.

The St. Regis Atlanta is located at Eighty-Eight West Paces Ferry Road in Atlanta. For reservations or more information, please call (404) 563-7900 or visit http://www.stregisatlanta.com/.

About The St. Regis Atlanta

Combining timeless sophistication with an unrivaled dimension of luxury, The St. Regis Atlanta Hotel & Residences debuted April 14, 2009. The 26-floor development features 151 luxuriously appointed guest rooms and suites, 53 St. Regis Residences, more than 16,000 square feet of contemporary meeting and event space, two exclusive bars, world-class culinary options, a state-of-the-art fitness facility that overlooks an exquisite 40,000-square-foot Pool Piazza and poolside Bar, a 7,800-square-foot Remède Spa, and Astor Court, the resort’s distinctive upper lobby restaurant offering compelling cuisine and an unparalleled ambiance. Each guest room and suite is attended by the signature St. Regis Butler Service, an ever present yet unobtrusive service dedicated to meeting the needs of discerning global travelers. In 2014, the AAA Five Diamond Resort was named Condé Nast Traveler’s #1 Business Hotel in the World and as one of the World’s Best Large City Hotels by Travel + Leisure and also received Forbes Travel Guide’s Four Star Award and Travel Weekly’s Silver Award for Best Pool Design. The St. Regis Atlanta Hotel & Residences is located at 88 West Paces Ferry Road in Buckhead. For more information, please call 404.563.7900 or visit www.stregisatlanta.com.

Contact:
Evan Nicholson, Rachel Sutton, and Elizabeth Chow
StRegisAtl@GlodowNead.com
(415) 394-6500

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.