Business & Finance

Mortenson Breaks Ground on New Hampton by Hilton in Downtown Phoenix

MCLEAN, VA. March 23, 2017 – Hilton's (NYSE: HLT) Hampton by Hilton brand, the global mid-priced hotel known for providing travelers with its signature Hamptonality service broke ground on downtown Phoenix’s first Hampton Inn & Suites by Hilton. The 11-story, 210-key hotel will add to the brand’s portfolio of 16 Hampton properties in the Phoenix area and 31 in the state of Arizona. Construction is scheduled for completion in summer 2018 and the hotel will be located at the intersection of N. 1st Street and E. Polk Street. Community leaders including Mayor Greg Stanton and Christine Mackay, director of economic development and community development for the City of Phoenix, were in attendance for the ceremonial groundbreaking, along with George Forristall, development executive, Mortenson and Corey Mitchell, senior director of development, Hilton.

Read more about Hampton by Hilton at www.hampton.com and www.news.hampton.com.

About Hampton by Hilton

As the number one ranked franchise for the past eight years, according to Entrepreneur®, Hampton by Hilton, including Hampton Inn by Hilton and Hampton Inn & Suites by Hilton, serves value-conscious and quality-driven travelers with more than 2,200 properties totaling more than 223,000 rooms in 19 countries and territories. High quality accommodations and amenities, such as complimentary Wi-Fi and free hot breakfast, contribute to Hampton by Hilton ranking as a leader in its segment. Hampton by Hilton Team Members deliver friendly, authentic, caring and thoughtful service defined as Hamptonality. Hampton by Hilton is part of Hilton Honors, the award-winning guest-loyalty program for Hilton’s 14 distinct hotel brands. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose nearly any combination of Points and money to book a stay, an exclusive member discount that can’t be found anywhere else, free standard Wi-Fi and digital amenities like digital check-in with room selection and Digital Key (select locations), available exclusively through the industry-leading Hilton Honors app. For more information about Hampton by Hilton, visit www.hampton.com or news.hampton.com.

Contact:
Helen Ames
helen.ames@finnpartners.com
+1 212 715 1600

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.