Appointments & Promotions

The Inn at the Crossroads Hotel Appoints Juan Carlos Garcia as Executive Chef

LAKE CITY, S.C. March 22, 2017 - The Inn at the Crossroads in Lake City, SC has appointed a new Executive Chef. Chef Juan Carlos Garcia will oversee all of the hotel’s food and beverage operations; including Crossroads on Main Restaurant as well as all banquet and catering menus.

Chef Garcia has over nine years of culinary experience in various cuisines including; Italian, American, French, Southern and Modern.

“We are delighted to welcome Chef Garcia to The Inn at the Crossroads team,” said Kerri Robertson, General Manager of the hotel. “His impressive credentials and expertise in the culinary industry will surely enhance our guests dining experiences.”

Originally from La Quinta, CA, he has worked at several up-scale and award winning restaurants, including serving as the Executive Chef at the McNinch House Restaurant in Charlotte, NC. Prior to working at McNinch, Garcia was the Pastissier at Passion 8 Restaurants in Charlotte, NC. He also worked as the Assistant Corporate Chef at Chobani Greek Yogurt in Charlotte, NC as well as the Chef de Partie at the Ocean Room in Charleston, SC.

The Inn at the Crossroads is a unique boutique hotel located in historic downtown Lake City, SC. It features the Crossroads on Main Restaurant, an upscale bistro style restaurant serving a regional type cuisine with a European twist utilizing high quality ingredients, such as certified Angus Beef, fresh seafood; farm raised free range chicken, and an abundance of locally grown foods from the Pee Dee and surrounding areas.

For more information please call the hotel directly at (843) 394-2100 or by visiting theinnatthecrossroads.com.

About Strand Hospitality

With headquarters shared between Charlotte and Myrtle Beach. Strand also has operations in Atlanta. Founded more than 45 years ago, the company began as a developer/owner of full-service Holiday Inns, gradually moving into third-party management. Today with over 30 high-quality hotels in its management portfolio, the company continues to grow through development, joint ventures and third-party management. It specializes in two to four-star hotel segments and is approved to operate hotels under all the leading hotel brand families including; Marriott, Hilton, Starwood, Wyndham, Choice and IHG. http://www.strandhospitality.com

Contact:
Nichole Lederer
nlederer@sdchotels.com
704-771-4591

Coming Up In The September Online Hotel Business Review




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Feature Focus
Hotel Group Meetings: Blue Skies Ahead
After a decade of sacrifice and struggle, it seems that hotels and meeting planners have every reason to be optimistic about the group meeting business going forward. By every industry benchmark and measure, 2017 is shaping up to be a record year, which means more meetings in more locations for more attendees. And though no one in the industry is complaining about this rosy outlook, the strong demand is increasing competition among meeting planners across the board – for the most desirable locations, for the best hotels, for the most creative experiences, for the most talented chefs, and for the best technology available. Because of this robust demand, hotels are in the driver’s seat and they are flexing their collective muscles. Even though over 100,000 new rooms were added last year, hotel rates are expected to rise by a minimum of 4.0%, and they are also charging fees on amenities that were often gratis in the past. In addition, hotels are offering shorter lead times on booking commitments, forcing planners to sign contracts earlier than in past years. Planners are having to work more quickly and to commit farther in advance to secure key properties. Planners are also having to meet increased attendee expectations. They no longer are content with a trade show and a few dinners; they want an experience. Planners need to find ways to create a meaningful experience to ensure that attendees walk away with an impactful memory. This kind of experiential learning can generate a deeper emotional connection, which can ultimately result in increased brand recognition, client retention, and incremental sales. The September Hotel Business Review will examine issues relevant to group business and will report on what some hotels are doing to promote this sector of their operations.