Appointments & Promotions

The Inn at the Crossroads Hotel Appoints Juan Carlos Garcia as Executive Chef

LAKE CITY, S.C. March 22, 2017 - The Inn at the Crossroads in Lake City, SC has appointed a new Executive Chef. Chef Juan Carlos Garcia will oversee all of the hotel’s food and beverage operations; including Crossroads on Main Restaurant as well as all banquet and catering menus.

Chef Garcia has over nine years of culinary experience in various cuisines including; Italian, American, French, Southern and Modern.

“We are delighted to welcome Chef Garcia to The Inn at the Crossroads team,” said Kerri Robertson, General Manager of the hotel. “His impressive credentials and expertise in the culinary industry will surely enhance our guests dining experiences.”

Originally from La Quinta, CA, he has worked at several up-scale and award winning restaurants, including serving as the Executive Chef at the McNinch House Restaurant in Charlotte, NC. Prior to working at McNinch, Garcia was the Pastissier at Passion 8 Restaurants in Charlotte, NC. He also worked as the Assistant Corporate Chef at Chobani Greek Yogurt in Charlotte, NC as well as the Chef de Partie at the Ocean Room in Charleston, SC.

The Inn at the Crossroads is a unique boutique hotel located in historic downtown Lake City, SC. It features the Crossroads on Main Restaurant, an upscale bistro style restaurant serving a regional type cuisine with a European twist utilizing high quality ingredients, such as certified Angus Beef, fresh seafood; farm raised free range chicken, and an abundance of locally grown foods from the Pee Dee and surrounding areas.

For more information please call the hotel directly at (843) 394-2100 or by visiting theinnatthecrossroads.com.

About Strand Hospitality

With headquarters shared between Charlotte and Myrtle Beach. Strand also has operations in Atlanta. Founded more than 45 years ago, the company began as a developer/owner of full-service Holiday Inns, gradually moving into third-party management. Today with over 30 high-quality hotels in its management portfolio, the company continues to grow through development, joint ventures and third-party management. It specializes in two to four-star hotel segments and is approved to operate hotels under all the leading hotel brand families including; Marriott, Hilton, Starwood, Wyndham, Choice and IHG. http://www.strandhospitality.com

Contact:
Nichole Lederer
nlederer@sdchotels.com
704-771-4591

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.