Expansions & Renovations

Integrated Capital Completes $7.5 Million Renovation of Maryland's Sheraton Silver Spring Hotel

SILVER SPRINGS, MD. March 21, 2017 – The Sheraton Silver Spring Hotel announces the completion of a $7.5 million renovation project, which included the addition of a fully licensed Starbucks and upgrades to the public space areas and the 18,000 square feet of meeting space, as well as the just-finalized refresh of the hotel’s 229 guestrooms and suites. The hotel’s guest corridors have also been modernized, and Wi-Fi has been enhanced to increase speed and accessibility for guests.

The updated rooms now feature an energetic style that maximizes daylight while blending the property’s urban setting with a contemporary flair. Guests will experience the mix modern patterns with bright pops of color; engaging artwork portraying the surrounding cityscapes; and modern furniture and finishes that complement the overall design. All guestrooms also feature an oversized work desk, ergonomic chair, flat panel television and the Sheraton Sweet Sleeper® bed, designed to meet AAA’s Five Diamond Award® criteria.

“These recent upgrades are in keeping with the Sheraton brand promise of providing exceptional accommodations in extraordinary settings,” stated Sheraton Silver Spring General Manager Jeff Musselman. “Improvements such as these help ensure guests of the Sheraton Silver Spring Hotel will continue to enjoy genuine hospitality in a relaxing and comforting environment.”

Just three blocks from Silver Spring Metro Station, the Sheraton Silver Spring Hotel is ideally located to explore all the leading Washington, D.C. attractions including the White House, the Capitol, the Washington Monument, and the Smithsonian Museums. Guests are walking distance from Silver Spring’s revitalized downtown and close to the city’s many businesses such as Discovery Communications as well as several Federal Government agencies including the National Institutes of Health and the Food and Drug Administration. The hotel is also convenient to the campuses of the University of Maryland-College Park and Howard University.

The Sheraton Silver Spring Hotel offers nearly 18,000 square feet of flexible meeting space with all the latest in meetings technology. Additional amenities include a full-service restaurant and lounge, Starbucks® Coffeehouse, outdoor pool, and fully equipped fitness facility featuring the brand’s revolutionary new health and fitness program, Sheraton Fitness programmed by Core Performance™, designed exclusively for Sheraton guests through its partner Core Performance.

Sheraton Hotels & Resorts, like all brands within Starwood’s robust portfolio, is proud to offer the Starwood Preferred Guest® program. SPG® offers members the ability to redeem awards at more resorts, more luxury properties, more European hotels and more golf properties than any other hotel program.

About Integrated Capital, LLC

Integrated Capital is a leading hospitality focused private equity real estate firm based in Los Angeles, California. The firm has a reputation for excellence in hospitality investment and development. Since its founding in 2004, Integrated Capital has acquired or developed assets with a total capitalization of approximately $400 million and overseen renovation and development projects in excess of $80 million. In addition, the principals through their prior affiliation were directly participated in more than $1.2 billion of global hospitality investments and more than $300 million of renovation and development projects.

About Sheraton Hotels & Resorts

Sheraton Hotels & Resorts, part of Marriott International, Inc., makes it easy for guests to explore, relax and enjoy the possibilities of travel at more than 440 hotels in over 70 countries around the world. Sheraton continues to enhance the brand through innovative guest experience, differentiating design, multi-channel marketing and a sharp focus on service. Sheraton is proud to participate in the industry’s award-winning loyalty program, Starwood Preferred Guest®. Members can now link accounts with Marriott Rewards®, which includes The Ritz-Carlton Rewards® at members.marriott.com for instant elite status matching and unlimited points transfer. To learn more, visit www.sheraton.com. Stay connected to Sheraton on Facebook, and @sheratonhotels on Twitter and Instagram.

Chris Colvin
Sheraton Silver Spring

Coming Up In The November Online Hotel Business Review

Feature Focus
Architecture & Design: Authentic, Interactive and Immersive
If there is one dominant trend in the field of hotel architecture and design, it’s that travelers are demanding authentic, immersive and interactive experiences. This is especially true for Millennials but Baby Boomers are seeking out meaningful experiences as well. As a result, the development of immersive travel experiences - winery resorts, culinary resorts, resorts geared toward specific sports enthusiasts - will continue to expand. Another kind of immersive experience is an urban resort – one that provides all the elements you'd expect in a luxury resort, but urbanized. The urban resort hotel is designed as a staging area where the city itself provides all the amenities, and the hotel functions as a kind of sophisticated concierge service. Another trend is a re-thinking of the hotel lobby, which has evolved into an active social hub with flexible spaces for work and play, featuring cafe?s, bars, libraries, computer stations, game rooms, and more. The goal is to make this area as interactive as possible and to bring people together, making the space less of a traditional hotel lobby and more of a contemporary gathering place. This emphasis on the lobby has also had an associated effect on the size of hotel rooms – they are getting smaller. Since most activities are designed to take place in the lobby, there is less time spent in rooms which justifies their smaller design. Finally, the wellness and ecology movements are also having a major impact on design. The industry is actively adopting standards so that new structures are not only environmentally sustainable, but also promote optimum health and well- being for the travelers who will inhabit them. These are a few of the current trends in the fields of hotel architecture and design that will be examined in the November issue of the Hotel Business Review.