Acquisitions & Hotel Openings

Hilton Hotels & Resorts to Open Hotel in View of the Eiffel Tower

118 guest room Hilton managed property to begin welcoming guests in 2019

CANNES, FR. March 16, 2017 - Hilton (NYSE: HLT) (www.Hilton.com) has announced that its flagship Hilton Hotels & Resorts brand will add a second property in central Paris, Hilton Paris Eiffel Tower. The plans were unveiled at MIPIM today in conjunction with owner Compagnie de Phalsbourg with whom Hilton has signed a management agreement to operate the 118 guest room property. The renowned French visionary designer Philippe Starck will be in charge of the Interior Design of the property.

Patrick Fitzgibbon, senior vice president, development, Hilton said: “Since marking the return of our core brand to central Paris in 2015, expanding its presence in the city has been high on our agenda. As the leading name in global hospitality, this brand demands standout locations and ambitious partners willing to work with us to create dynamic hospitality experiences that will add to Paris’ global appeal. This hotel and our partnership with Compagnie de Phalsbourg is a statement of this intent as we continue our focus on galvanising our growth in France.”

Hilton Paris Eiffel Tower will be located in the 7th arrondissement, renowned as the district of choice for Parisian and the home to France’s National Assembly, a range of museums, the Invalides and the Eiffel Tower itself. The site on Avenue de Saxe, sits next to Place de Breteuil and leads towards the Champ de Mars.

Philippe Journo, President of Compagnie de Phalsbourg said: “This is a site we acquired in 2014 with the intention of turning it from commercial space to an upscale hotel. Our decision to partner with a world class international operator such as Hilton stems from our intention to maximise the international tourism potential offered by such an enviable location and potential we see in working alongside them at other sites we are developing in well know destinations such as the Riviera.”

Construction is due to begin shortly on adaptation of two adjacent buildings from the 1900s and 1970s. Additional features to be found within the property include a fitness centre, executive lounge. Philippe Starck will be in charge of the Interior Design of the property to bring French elegance and flair into the historical building while Atelier Cos, who specialise in luxury and upscale hotels, develops the architectural concept for the property.

Andreas Lackner, regional head, full service brand management, Hilton added: "Paris remains one of the most enviable cities in the world for any traveller. Our existing Hilton Paris Opera is one of the brand’s most popular properties amongst our global network of loyal customers and we cannot wait to begin welcoming guests to this new property within such proximity to so many Parisian landmarks."

Hilton Paris Eiffel Tower will be located at 55 Avenue de Saxe, 7eme arrondissement, Paris, France. For more information about Hilton Hotels & Resorts, visit www.Hilton.com. To view more news and access images, visit http://News.Hilton.com.

About Hilton:

Hilton (NYSE: HLT) is a leading global hospitality company, with a portfolio of 14 world-class brands comprising more than 4,900 properties with over 800,000 rooms in 104 countries and territories. Hilton is dedicated to fulfilling its mission to be the world’s most hospitable company by delivering exceptional experiences – every hotel, every guest, every time. The company's portfolio includes Hilton Hotels & Resorts, Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Canopy by Hilton, Curio - A Collection by Hilton, DoubleTree by Hilton, Tapestry Collection by Hilton, Embassy Suites by Hilton, Hilton Garden Inn, Hampton by Hilton, Tru by Hilton, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations. The company also manages an award-winning customer loyalty program, Hilton Honors. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose exactly how many Points to combine with money, an exclusive member discount that can’t be found anywhere else and free standard Wi-Fi. Visit http://Newsroom.Hilton.com for more information and connect with Hilton on Facebook, Twitter, LinkedIn, Instagram, and YouTube.

About Hilton Hotels & Resorts:

For nearly a century, Hilton Hotels & Resorts has been proudly welcoming the world's travelers. With 570 hotels across six continents, Hilton Hotels & Resorts provides the foundation for memorable travel experiences and values every guest who walks through its doors. As the flagship brand of Hilton, Hilton Hotels & Resorts continues to set the standard for hospitality, providing new product innovations and services to meet guests' evolving needs. Hilton Hotels & Resorts is a part of the award-winning Hilton Honors program. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose nearly any combination of Points and money to book a stay, an exclusive member discount that can’t be found anywhere else, free standard Wi-Fi and digital amenities like digital check-in with room selection and Digital Key (select locations), available exclusively through the industry-leading Hilton Honors app. Begin your journey at www.Hilton.com and learn more about the brand by visiting http://News.Hilton.com or following us on Facebook, Twitter and Instagram.

SOURCE Hilton

Contact:
Huw Harrow
Hilton - EMEA
Huw.Harrow@Hilton.com
+971 (0) 56 416 1323

Coming Up In The June Online Hotel Business Review




{300x250.media}
Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.