Business & Finance

Prague's Former Parkhotel to Re-Emerge as the Mama Shelter Prague Following Conversion

LOS ANGELES, CA. March 15, 2017 - Mama Shelter, a leading design-oriented lifestyle chain of boutique hotels, today announced its market entry into the Czech Republic with plans to open Mama Shelter Prague. The ten floor and 238-room property is a strategic conversion from the former Parkhotel and is expected to open in Q4 2017.

“We knew the Golden City was the perfect location for our seventh Mama Shelter because it’s a vibrant destination filled with dreamers and explorers, which aligns perfectly with the MAMA ethos,” said Mama Shelter Founder Serge Trigano. “For generations we’ve sheltered travelers from all over the world, welcoming each with the deepest hospitality by giving the care and warmth of family that only MAMA can give and we will replicate this feeling at Mama Shelter Prague.”

The property will be located just off Stromovka Park, the city’s largest park founded in the 13th century, and will boast a large terrace. Mama Shelter Prague will occupy the former Parkhotel and will be designed by Jalil Amor.

The hotel will host three different guest room types including Mama Medium 18m², Mama XL 25m² and Mama XXL 44m². The property will also feature one penthouse 70m². Every room will act as a cozy sanctuary for guests with lush king beds, free high-speed WiFi, TV and free movies of all genres.

With five meeting rooms set aside for collaboration along with a huge outdoor area, travelers will have space to gather to create or simply hang out. The new location also hosts a 300-seat restaurant that will include comfort menu items like wood oven pizzas and family-style dishes. Additionally, guests will have a variety of options to stay fit during their stay with a basketball court along with a gym.

The Trigano Family, co-founders of Club Med, created Mama Shelter eight years ago with an inaugural location in Paris. Since then the family has expanded Mama Shelter all over the world in Marseille, Lyon, Bordeaux, Los Angeles and Rio de Janeiro. The Prague location marks the first Mama Shelter in the city and the seventh overall for the family brand.

About Mama Shelter

After many glorious years at Club Med (co-founded by the Trigano family), Serge Trigano launched Mama Shelter in 2008 with sons Benjamin and Jérémie. The founders said from the get-go that they would offer guests a mix of shared fun, affordability and exceptional service, and only implement Mama in cities that they loved and in neighborhoods with a unique story. By deciding to focus only on locations that spoke to their hearts, Mama Shelter hotels have been sourced where they could express their ideal of an unusual, eccentric and unique place to be. Each city possesses a rich heritage, paving the way towards new horizons where their ideals of a peaceful humanity could be realized. Paris was followed by the introduction of Marseille, Lyon, Bordeaux, Los Angeles and Rio de Janeiro. In 2014 Accor bought a 35 percent stake in Mama Shelter.

Megan Tucker

Coming Up In The October Online Hotel Business Review

Feature Focus
Revenue Management: Technology and Big Data
Like most businesses, hotels are relying on technology and data to drive almost every area of their operations, but perhaps this is especially true for hotel Revenue Managers. There has been an explosion of technology tools which generate a mountain of data – all in an effort to generate profitable pricing strategies. It falls to Revenue Managers to determine which tools best support their operations and then to integrate them efficiently into their existing systems. Customer Relationship Management, Enterprise Resource Planning, and Online Reputation Management software are basic tools; others include channel managers, benchmark reports, rate shopping tools and review systems, to name a few. The benefits of technology tools which automate large segments of a Revenue Manager’s business are enormous. Freed from the time-consuming process of manual data entry, and having more accurate data available, allows Revenue Managers to focus on analysis, strategies and longer-term decision-making. Still, for most hotels, the amount of data that these tools generate can be overwhelming and so another challenge is to figure out how to effectively utilize it. Not surprisingly, there are some new tech tools that can help to do exactly that. There are cloud-based analytics tools that provide a comprehensive overview of hotel data on powerful, intuitive dashboards. The goal is to generate a clear picture, at any moment in time, of where your hotel is at in terms of the essentials – from benchmarking to pricing to performance – bringing all the disparate streams of data into one collated dashboard. Another goal is to eliminate any data discrepancies between finance systems, PMS, CRM and forecasting systems. The October issue of the Hotel Business Review will address all these important developments and document how some leading hotels are executing their revenue management strategies.