Business & Finance

Wason Associates Negotiates the Sale of Palmer House Resort and the Best Western Plus

PORTSMOUTH, N.H. March 14, 2017 – Wason Associates Hospitality Real Estate Brokerage Group (Wason Associates) is pleased to announce the successful closing and sale of two properties— The Best Western Plus, located in Bennington, VT and The Palmer House Resort in Manchester, VT.

The Best Western Plus is located in picturesque Bennington, Vermont, near Bennington College and several ski resorts. The sale closed on July 19, 2016 and the property was acquired by S.K.B.W.V. Acquisition LLC for a final purchase price of $3,800,000. The charming property boasts 58 recently renovated rooms and a spacious owner/property manager residence.

Situated on 16-acres of lush land in Manchester, Vermont, The Palmer House Resort, was purchased by Palmer House LLC and finalized on October 4, 2016 for a sales price of $3,000,000. The 50 guest room property, located in the quaint town of Manchester, Vermont, is surrounded by the scenic Green Mountains and features a 9-hole golf course and trout pond.

“These two properties demonstrate great market potential, and we are pleased to have secured the successful transfer of both,” states Joe Cardillo, Broker Associate and Vermont Licensed Broker for Wason Associates. “With prime locations and proximity to year-round activities, the ideally-situated properties attract business and leisure travelers and prove to be mutually beneficial to all parties involved.”

About Wason Associates Hospitality Real Estate Brokerage Group

Wason Associates is a highly-respected New England-based brokerage firm comprised of professionals who bring a unique combination of financial, banking, and real estate expertise to each transaction. President, Earle Wason, CCIM has over 30 years of experience in the hospitality real estate market. Offering advisory services to both buyers and sellers, Wason Associates provides a strategic, client-centric approach to problem-solving, financial advising, and transaction execution. For more information on Wason Associates, visit www.hospitalityrealestate.com.

Contact:
Jessica Chabot
Millennium Integrated Marketing
Email: jchabot@mill-im.com
Phone: (603) 792-2200 ext. 203

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.