Acquisitions & Hotel Openings

Construction Begins to Reposition Former Seaport Inn Hotel into Mr. C Seaport in New York City Opening Late 2017

NEW YORK, N.Y. March 8, 2017 – Maggio and Ignazio Cipriani, fourth generation of the famed hospitality brand, announced today their first hotel in New York City with the new Mr. C Seaport, slated to open in late 2017. A contemporary yet classic retreat, the hotel will serve as a luxurious oasis amidst the bustling backdrop of the city, offering idyllic views of the nearby East River, Brooklyn Bridge and New York skyline. Developed by Bob Ghassemieh and Alex Ghassemieh, the developers of the Mr. C Beverly Hills hotel in Los Angeles, and majority owned by affiliates of the Los Angeles property, the hotel will be operated by the Cipriani family.

The property will be redeveloped with a complete interior reconstruction reflecting the revitalization of the Seaport District by The Howard Hughes Corporation® (NYSE: HHC) and maintain the distinctive red brick exterior façade in keeping with the historic nature of the storied neighborhood. Downtown continues to evolve as a wide range of businesses across the creative, technology and media sectors relocate to Lower Manhattan. The expanding Mr. C Hotel brand will capitalize on growing demand among discerning business and leisure travelers seeking accommodations in Lower Manhattan near the Financial District.

The hotel will host 66 finely appointed guestroom accommodations including ten premium suites with panoramic balcony terraces. Rooms will be equipped with lustrous teak veneer, rain showers, 50” interactive 4K televisions and fine Italian linens. Additional amenities include a welcoming Lobby Lounge for “aperitivo” or afternoon tea, flexible private function space, fitness center facilities and a traditional Cipriani Italian dining experience. Acclaimed Danish architect Thomas Juul-Hansen is leading the design capturing the stylish European glamour and nautical expressions recognized in the Mr. C Hotels general aesthetic.

Located on the prime corner of Peck Slip and Front Street in the heart of the neighborhood, the hotel will benefit from the meaningful investment underway at the Seaport District, highlighted by the development of Pier 17® by The Howard Hughes Corporation. Pier 17’s iconic waterfront location with views of the Brooklyn Bridge and East River will be a cultural, dining, retail and entertainment anchor for Lower Manhattan.

“We are extremely excited to be a part of the vision of The Howard Hughes Corporation to revitalize this unique, historically rich and storied part of Manhattan. With the opening of our first hotel in New York, we could not be more pleased to complement the dynamic transformation underway at the Seaport,” said Ignazio Cipriani.

Though no stranger to the diverse New York landscape with four renowned restaurants, three landmarked event spaces, Cipriani branded residences with a private club and an exclusive lounge, Mr. C Seaport is Cipriani’s first hotel endeavor on the East Coast and will serve as a bicoastal anchor to compliment the thriving Mr. C Beverly Hills hotel. The Seaport District location will continue the nearly nine-decade tradition of providing luxury service, with “sincere people providing simple things.”

"After many years of searching for the appropriate location and opportunity within New York City, we are pleased to continue the growth of the Mr. C Hotel brand with our partners,” said Bob Ghassemieh, developer of the Mr. C Seaport hotel. “The rebirth taking place in the Seaport District as a dining, retail and entertainment destination makes it the perfect home for Mr. C’s only New York hotel.”

About Mr. C Hotels

Founded in 2011 by Ignazio and Maggio Cipriani, the fourth generation of a family internationally renowned for its restaurants, landmark banquet spaces, clubs, and residences, Mr. C Hotels is a growing enterprise starting with its first hotel, Mr. C Beverly Hills – a member of Leading Hotels of the World. The properties are grounded in the prime metropolitan travel destinations of New York City and Los Angeles, yet strive to represent a modern version of old-world simplicity with European glamour, providing today’s traveler with a comfortable, elegant, and effortless experience that blends contemporary amenities with discreet, personalized service. For more information, visit www.mrchotels.com.

About the Seaport District NYC

The Seaport District NYC, New York’s original commercial hub, is located on the East River in Lower Manhattan with unparalleled views of the Brooklyn Bridge, Statue of Liberty and the city’s iconic skyline. Attracting approximately 15 million visitors annually prior to beginning its redevelopment, the Seaport was recently named the 22nd most visited tourist attraction in the world by Travel + Leisure. The Seaport District is currently being revitalized by The Howard Hughes Corporation and will encompass seven buildings on several city blocks totaling more than 400,000 square feet of cutting-edge culinary, fashion, entertainment and cultural experiences, including the only U.S. location of iconic Italian fashion store 10 Corso Como, a 50,000 square foot food market by Jean-Georges in the restored Tin Building that will rival the world’s most popular food concepts and the first Manhattan location of premier cinema operator iPic Theaters that opened last fall. In the new Pier 17 building, culinary powerhouses Jean-Georges Vongerichten and the Momofuku Group led by David Chang will be opening restaurants as the first to be announced in what will become an unparalleled range of dining options in the district. Pier 17 will also be highlighted by a 1.5-acre rooftop that will include a restaurant, outdoor bars and a venue for special events that will become one of the most recognizable entertainment destinations. An essential part of New York for over 300 years, the re-envisioned Seaport District will continue to function as a much-needed community anchor for the rapidly growing population of Lower Manhattan. For additional information, visit SeaportDistrict.NYC or find us on Facebook, Twitter and Instagram.

Contact:
Korin Lamourt & Hannah Gilfenbain
korin@wagstaffworldwide.com or hgilfenbain@wagstaffworldwide.com
212-227-7575 ext. 306 / 304

Lincoln Palsgrove
lincoln.palsgrove@howardhughes.com
646-822-6930

Coming Up In The May Online Hotel Business Review




Feature Focus
Eco-Friendly Practices: The Value of Sustainability
The hotel industry continues to make remarkable progress in implementing sustainability policies and procedures in their properties throughout the world. As a result, they continue to reap the benefits of increased profitability, enhanced guest experiences, and improved community relations. In addition, as industry standards are codified and adopted worldwide, hotels can now compare how their operations measure up against their competitors in terms of sustainable practices and accomplishments. This capacity to publicly compare and contrast is spurring competition and driving innovation as hotels do not wish to be left behind in this area. Water management and conservation is still a primary issue as population growth, urbanization, pollution and wasteful consumption patterns place increasing demands on freshwater supply. Water recycling; installing low-flow fixtures; using digital sensors to control water usage; and even harvesting rainwater are just a few things that some hotels are doing to preserve this precious resource. Waste management is another major concern. Through policies of reduce, reuse and recycle, some hotels are implementing “zero-waste” programs with the goal of substantially reducing their landfill waste which produces carbon dioxide and methane gases. Other hotels have established comprehensive training programs that reinforce the value of sustainability. There is employee engagement through posters and quizzes, and even contests are held to increase innovation, sensitivity and environmental awareness. Some hotels are also monitoring a guest’s energy usage and rewarding those who consumed less energy with gifts and incentives. The May issue of the Hotel Business Review will document how some hotels are integrating eco-friendly practices into their operations and how they and the environment are benefiting from them.