Business & Finance

AHLEI and EUHOFA Sign Memorandum of Understanding

ORLANDO, FL. March 2, 2017 — The American Hotel & Lodging Educational Institute (AHLEI) and EUHOFA International, a worldwide association of leading hospitality and tourism schools with more than 200 members in more than 50 countries, have signed a Memorandum of Understanding to explore potential areas of cooperation between the two organizations. The agreement was signed in early December during the 55th EUHOFA International Congress in Nairobi, Kenya. The signing ceremony included EUHOFA officers and board members including (pictured, from left): Javier Gonzalez Vizcaino, Lluis Serra, EUHOFA president Maria Wiesinger, AHLEI’s Ed Kastli, Jacqueline van der Zwan, and Peter Jones (background).

“As the International Association of Hotel Schools (EUHOFA), we are particularly pleased to enter into a formal relationship with one of the foremost international providers of materials for hospitality education. AHLEI has a global presence and a well-deserved reputation for the quality of their materials,” said Professor Peter Jones, MBE, treasurer of EUHOFA International. “This new relationship helps to support both of our organizations and provides significant additional benefits for our members through providing learning resources that can only benefit our students and schools. We look forward to long and fruitful relationship.”

Through the MOU, EUHOFA will purchase a broad range of AHLEI’s hospitality education and professional development resources to be made available to EUHOFA members. AHLEI will also extend preferential pricing to EUHOFA members on purchases of additional materials, including textbooks, eBooks, and professional certifications. AHLEI has been a corporate sponsor, preferred partner, and associate member of EUHOFA since 2012. This MOU deepens the already-existing relationship between the two organizations.

“As non-profit organizations in existence for more than 50 years, both EUHOFA and AHLEI share the same mission and vision: raising the level of education and training in hospitality,” said Ed Kastli, MBA, CMHS, CGSP, AHLEI’s vice president, international sales. “We are really proud to support EUHOFA in being one of their first corporate sponsors, and are excited, through this new arrangement, to provide its member schools with easier and preferential access to our programs to assist their professors and students in their educational needs.”

About the American Hotel & Lodging Educational Institute (AHLEI)

Established in 1953 as the nonprofit education and training arm of the American Hotel & Lodging Association (AH&LA), AHLEI’s mission is to continue being the preferred provider to the lodging industry, hospitality schools, and related hospitality industries by developing and providing quality resources to educate, develop, and certify hospitality professionals worldwide.

About EUHOFA

EUHOFA International (EUHOFA), incorporated in Switzerland, is an association of hospitality schools, colleges and universities represented by directors and deans of who work continuously to ensure the highest quality of education in their institutes. Full membership is open to all quality schools who meet its criteria, and associate membership to a wider range of parties.

Contact:
Elizabeth Johnson
ejohnson@ahla.com
+1.517.318.2359

Coming Up In The September Online Hotel Business Review




{300x250.media}
Feature Focus
Hotel Group Meetings: Blue Skies Ahead
After a decade of sacrifice and struggle, it seems that hotels and meeting planners have every reason to be optimistic about the group meeting business going forward. By every industry benchmark and measure, 2017 is shaping up to be a record year, which means more meetings in more locations for more attendees. And though no one in the industry is complaining about this rosy outlook, the strong demand is increasing competition among meeting planners across the board – for the most desirable locations, for the best hotels, for the most creative experiences, for the most talented chefs, and for the best technology available. Because of this robust demand, hotels are in the driver’s seat and they are flexing their collective muscles. Even though over 100,000 new rooms were added last year, hotel rates are expected to rise by a minimum of 4.0%, and they are also charging fees on amenities that were often gratis in the past. In addition, hotels are offering shorter lead times on booking commitments, forcing planners to sign contracts earlier than in past years. Planners are having to work more quickly and to commit farther in advance to secure key properties. Planners are also having to meet increased attendee expectations. They no longer are content with a trade show and a few dinners; they want an experience. Planners need to find ways to create a meaningful experience to ensure that attendees walk away with an impactful memory. This kind of experiential learning can generate a deeper emotional connection, which can ultimately result in increased brand recognition, client retention, and incremental sales. The September Hotel Business Review will examine issues relevant to group business and will report on what some hotels are doing to promote this sector of their operations.