Business & Finance

AHLEI and EUHOFA Sign Memorandum of Understanding

ORLANDO, FL. March 2, 2017 — The American Hotel & Lodging Educational Institute (AHLEI) and EUHOFA International, a worldwide association of leading hospitality and tourism schools with more than 200 members in more than 50 countries, have signed a Memorandum of Understanding to explore potential areas of cooperation between the two organizations. The agreement was signed in early December during the 55th EUHOFA International Congress in Nairobi, Kenya. The signing ceremony included EUHOFA officers and board members including (pictured, from left): Javier Gonzalez Vizcaino, Lluis Serra, EUHOFA president Maria Wiesinger, AHLEI’s Ed Kastli, Jacqueline van der Zwan, and Peter Jones (background).

“As the International Association of Hotel Schools (EUHOFA), we are particularly pleased to enter into a formal relationship with one of the foremost international providers of materials for hospitality education. AHLEI has a global presence and a well-deserved reputation for the quality of their materials,” said Professor Peter Jones, MBE, treasurer of EUHOFA International. “This new relationship helps to support both of our organizations and provides significant additional benefits for our members through providing learning resources that can only benefit our students and schools. We look forward to long and fruitful relationship.”

Through the MOU, EUHOFA will purchase a broad range of AHLEI’s hospitality education and professional development resources to be made available to EUHOFA members. AHLEI will also extend preferential pricing to EUHOFA members on purchases of additional materials, including textbooks, eBooks, and professional certifications. AHLEI has been a corporate sponsor, preferred partner, and associate member of EUHOFA since 2012. This MOU deepens the already-existing relationship between the two organizations.

“As non-profit organizations in existence for more than 50 years, both EUHOFA and AHLEI share the same mission and vision: raising the level of education and training in hospitality,” said Ed Kastli, MBA, CMHS, CGSP, AHLEI’s vice president, international sales. “We are really proud to support EUHOFA in being one of their first corporate sponsors, and are excited, through this new arrangement, to provide its member schools with easier and preferential access to our programs to assist their professors and students in their educational needs.”

About the American Hotel & Lodging Educational Institute (AHLEI)

Established in 1953 as the nonprofit education and training arm of the American Hotel & Lodging Association (AH&LA), AHLEI’s mission is to continue being the preferred provider to the lodging industry, hospitality schools, and related hospitality industries by developing and providing quality resources to educate, develop, and certify hospitality professionals worldwide.

About EUHOFA

EUHOFA International (EUHOFA), incorporated in Switzerland, is an association of hospitality schools, colleges and universities represented by directors and deans of who work continuously to ensure the highest quality of education in their institutes. Full membership is open to all quality schools who meet its criteria, and associate membership to a wider range of parties.

Contact:
Elizabeth Johnson
ejohnson@ahla.com
+1.517.318.2359

Coming Up In The July Online Hotel Business Review




{300x250.media}
Feature Focus
Hotel Spa: Measuring the Results
As the Hotel Spa and Wellness Movement continues to flourish, spa operations are seeking new and innovative ways to expand their menu of services to attract even more people to their facilities, and to and measure the results of spa treatments. Whether it’s spa, fitness, wellness meet guest expectations. Among new developments, there seems to be a growing emphasis on science to define or beauty services, guests are becoming increasingly careful about what they ingest, inhale or put on their skin, and they are requesting scientific data on the treatments they receive. They are open to exploring the benefits of alternative therapies – like brain fitness exercises, electro-magnetic treatments, and chromotherapy – but only if they have been validated scientifically. Similarly, some spas are integrating select medical services and procedures into their operations, continuing the convergence of hotel spas with the medical world. Parents are also increasingly concerned about the health and well-being of their children and are willing to devote time and money to overcome their poor diets, constant stress, and hours spent hunched over computer, tablet and smartphone screens. Parents are investing in wellness-centric family vacations; yoga and massage for kids; mindfulness and meditation classes; and healthy, locally sourced, organic food. For hotel spas, this trend represents a significant area for future growth. Other trends include the proliferation of Wellness Festivals which celebrate health and well-being, and position hotel spas front and center. The July issue of the Hotel Business Review will report on these trends and developments and examine how hotel spas are integrating them into their operations.