Appointments & Promotions

Grand Geneva Resort & Spa and Timber Ridge Lodge & Waterpark Welcome New Director of Sales and Marketing Brad Lyles

LAKE GENEVA, WI. March 1, 2017 – Grand Geneva Resort & Spa and Timber Ridge Lodge & Waterpark are pleased to announce the appointment of Brad Lyles as director of sales and marketing. In his new role, Lyles is responsible for overseeing all communications, marketing and group sales initiatives to continue to attract leisure, business and group travelers to both properties. The award-winning AAA Four-Diamond resort, Grand Geneva Resort & Spa is owned and managed by Marcus® Hotels & Resorts, which also manages family favorite, Timber Ridge Lodge & Waterpark.

“We are thrilled to welcome Brad back to the Grand Geneva team and look forward to his leadership and expertise in marketing and sales continuing to elevate both Grand Geneva and Timber Ridge,” said Steven Magnuson, managing director. “Brad’s extensive experience and result-driven goals align perfectly with the objectives of both resorts and we are excited to continue growing both properties with Brad at the helm.”

An established leader in the hospitality industry, Lyles most recently served at Marcus Hotels & Resorts as the corporate director of sales, producing more than $200 million in total revenues for the division and formalizing many processes and systems to streamline collective marketing efforts and maximize effectiveness. He also served as assistant director of sales at Grand Geneva Resort & Spa from 2012 to 2014 where he revitalized the wedding and sales efforts, resulting in the largest amount of weddings in the resort’s history. Lyles also worked in the sales team with Caesars Entertainment and Starwood Hotels & Resorts, and served as associate director of sales for the Westin Grand Bohemian Resort in Orlando.

In Lyles’ free time, he enjoys basketball, traveling, photography, and spending time with family.

About Grand Geneva Resort & Spa

Grand Geneva Resort & Spa is an award-wining all-seasons resorts set on 1,300 acres in the legendary south-eastern Wisconsin community of Lake Geneva, just 90 minutes from Chicago and 50 minutes from Milwaukee. The property features 355 guest rooms; WELL Spa + Salon; two championship 18-hole golf courses; The Mountain Top, a three-chair/20-run ski and snowboard facility, 62,000 square feet of meeting and convention space and three restaurants. For more information, please visit www.grandgeneva.com and follow us on on Facebook and Twitter.

About Timber Ridge Lodge & Waterpark

The family-friendly Timber Ridge Lodge & Waterpark is located in the legendary southeastern Wisconsin community of Lake Geneva, just 90 minutes from Chicago and 50 minutes from Milwaukee. The property offers a collection of 225 expansive one and two-bedroom suites that are equipped with whirlpool baths, private balconies and spacious living rooms. Full kitchens, which boast full-sized refrigerators, stove-top burners, dishwashers and double sinks, provide complete comfort for families. The lodge also offers its signature 50,000-square-foot indoor-outdoor aquatic wonderland, Moose Mountain Falls – the area’s only Waterpark – as well as a 3,600-square-foot arcade, 3,500-square-foot ballroom and a family barbeque restaurant. For more information, please visit www.timberridgelodge.com and follow us on Facebook and Twitter.

About Marcus Hotels & Resorts

Marcus Hotels & Resorts owns and/or manages 18 hotels, resorts and other properties in the U.S. The company’s distinctive portfolio includes city-center meeting hotels, upscale resorts, historic properties, and premium branded and independent first-class hotels. Marcus Hotels & Resorts is an approved operator for all major lodging brands. A leader in the hospitality industry since 1962, Marcus Hotels & Resorts creates asset value for hotel owners through its expertise in management, development and product repositioning, including hotel food and beverage concepts developed by its Marcus Restaurant Group, including Mason Street Grill, ChopHouse and Miller Time Pub & Grill. The company is also growing its experiential restaurant concept, The SafeHouse, with a Chicago location opening in early 2017. For more information, please visit: http://media.marcushotels.com and follow the company on Facebook and Twitter (@MarcusHotels).

Contact:
Alexa Watkins
awatkins@jpublicrelations.com
619.255.7069

Coming Up In The July Online Hotel Business Review




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Feature Focus
Hotel Spa: Measuring the Results
As the Hotel Spa and Wellness Movement continues to flourish, spa operations are seeking new and innovative ways to expand their menu of services to attract even more people to their facilities, and to and measure the results of spa treatments. Whether it’s spa, fitness, wellness meet guest expectations. Among new developments, there seems to be a growing emphasis on science to define or beauty services, guests are becoming increasingly careful about what they ingest, inhale or put on their skin, and they are requesting scientific data on the treatments they receive. They are open to exploring the benefits of alternative therapies – like brain fitness exercises, electro-magnetic treatments, and chromotherapy – but only if they have been validated scientifically. Similarly, some spas are integrating select medical services and procedures into their operations, continuing the convergence of hotel spas with the medical world. Parents are also increasingly concerned about the health and well-being of their children and are willing to devote time and money to overcome their poor diets, constant stress, and hours spent hunched over computer, tablet and smartphone screens. Parents are investing in wellness-centric family vacations; yoga and massage for kids; mindfulness and meditation classes; and healthy, locally sourced, organic food. For hotel spas, this trend represents a significant area for future growth. Other trends include the proliferation of Wellness Festivals which celebrate health and well-being, and position hotel spas front and center. The July issue of the Hotel Business Review will report on these trends and developments and examine how hotel spas are integrating them into their operations.