Appointments & Promotions

Grand Geneva Resort & Spa and Timber Ridge Lodge & Waterpark Welcome New Director of Sales and Marketing Brad Lyles

LAKE GENEVA, WI. March 1, 2017 – Grand Geneva Resort & Spa and Timber Ridge Lodge & Waterpark are pleased to announce the appointment of Brad Lyles as director of sales and marketing. In his new role, Lyles is responsible for overseeing all communications, marketing and group sales initiatives to continue to attract leisure, business and group travelers to both properties. The award-winning AAA Four-Diamond resort, Grand Geneva Resort & Spa is owned and managed by Marcus® Hotels & Resorts, which also manages family favorite, Timber Ridge Lodge & Waterpark.

“We are thrilled to welcome Brad back to the Grand Geneva team and look forward to his leadership and expertise in marketing and sales continuing to elevate both Grand Geneva and Timber Ridge,” said Steven Magnuson, managing director. “Brad’s extensive experience and result-driven goals align perfectly with the objectives of both resorts and we are excited to continue growing both properties with Brad at the helm.”

An established leader in the hospitality industry, Lyles most recently served at Marcus Hotels & Resorts as the corporate director of sales, producing more than $200 million in total revenues for the division and formalizing many processes and systems to streamline collective marketing efforts and maximize effectiveness. He also served as assistant director of sales at Grand Geneva Resort & Spa from 2012 to 2014 where he revitalized the wedding and sales efforts, resulting in the largest amount of weddings in the resort’s history. Lyles also worked in the sales team with Caesars Entertainment and Starwood Hotels & Resorts, and served as associate director of sales for the Westin Grand Bohemian Resort in Orlando.

In Lyles’ free time, he enjoys basketball, traveling, photography, and spending time with family.

About Grand Geneva Resort & Spa

Grand Geneva Resort & Spa is an award-wining all-seasons resorts set on 1,300 acres in the legendary south-eastern Wisconsin community of Lake Geneva, just 90 minutes from Chicago and 50 minutes from Milwaukee. The property features 355 guest rooms; WELL Spa + Salon; two championship 18-hole golf courses; The Mountain Top, a three-chair/20-run ski and snowboard facility, 62,000 square feet of meeting and convention space and three restaurants. For more information, please visit www.grandgeneva.com and follow us on on Facebook and Twitter.

About Timber Ridge Lodge & Waterpark

The family-friendly Timber Ridge Lodge & Waterpark is located in the legendary southeastern Wisconsin community of Lake Geneva, just 90 minutes from Chicago and 50 minutes from Milwaukee. The property offers a collection of 225 expansive one and two-bedroom suites that are equipped with whirlpool baths, private balconies and spacious living rooms. Full kitchens, which boast full-sized refrigerators, stove-top burners, dishwashers and double sinks, provide complete comfort for families. The lodge also offers its signature 50,000-square-foot indoor-outdoor aquatic wonderland, Moose Mountain Falls – the area’s only Waterpark – as well as a 3,600-square-foot arcade, 3,500-square-foot ballroom and a family barbeque restaurant. For more information, please visit www.timberridgelodge.com and follow us on Facebook and Twitter.

About Marcus Hotels & Resorts

Marcus Hotels & Resorts owns and/or manages 18 hotels, resorts and other properties in the U.S. The company’s distinctive portfolio includes city-center meeting hotels, upscale resorts, historic properties, and premium branded and independent first-class hotels. Marcus Hotels & Resorts is an approved operator for all major lodging brands. A leader in the hospitality industry since 1962, Marcus Hotels & Resorts creates asset value for hotel owners through its expertise in management, development and product repositioning, including hotel food and beverage concepts developed by its Marcus Restaurant Group, including Mason Street Grill, ChopHouse and Miller Time Pub & Grill. The company is also growing its experiential restaurant concept, The SafeHouse, with a Chicago location opening in early 2017. For more information, please visit: http://media.marcushotels.com and follow the company on Facebook and Twitter (@MarcusHotels).

Contact:
Alexa Watkins
awatkins@jpublicrelations.com
619.255.7069

Coming Up In The May Online Hotel Business Review




Feature Focus
Eco-Friendly Practices: The Value of Sustainability
The hotel industry continues to make remarkable progress in implementing sustainability policies and procedures in their properties throughout the world. As a result, they continue to reap the benefits of increased profitability, enhanced guest experiences, and improved community relations. In addition, as industry standards are codified and adopted worldwide, hotels can now compare how their operations measure up against their competitors in terms of sustainable practices and accomplishments. This capacity to publicly compare and contrast is spurring competition and driving innovation as hotels do not wish to be left behind in this area. Water management and conservation is still a primary issue as population growth, urbanization, pollution and wasteful consumption patterns place increasing demands on freshwater supply. Water recycling; installing low-flow fixtures; using digital sensors to control water usage; and even harvesting rainwater are just a few things that some hotels are doing to preserve this precious resource. Waste management is another major concern. Through policies of reduce, reuse and recycle, some hotels are implementing “zero-waste” programs with the goal of substantially reducing their landfill waste which produces carbon dioxide and methane gases. Other hotels have established comprehensive training programs that reinforce the value of sustainability. There is employee engagement through posters and quizzes, and even contests are held to increase innovation, sensitivity and environmental awareness. Some hotels are also monitoring a guest’s energy usage and rewarding those who consumed less energy with gifts and incentives. The May issue of the Hotel Business Review will document how some hotels are integrating eco-friendly practices into their operations and how they and the environment are benefiting from them.