Acquisitions & Hotel Openings

Urbanica: The Meridian Debuts in Miami Beach Marking First U.S. Property for the Argentian Hotel Brand

MIAMI BEACH, FL. March 1, 2017 – Aiming to create a new concept in the boutique hotel experience, the flourishing Argentinian hospitality brand URBANICA has recently debuted its first U.S. based property, The Meridian, in Miami Beach. Located in the upscale South of Fifth neighborhood of Miami Beach, the property speaks to a sophisticated, global audience with a penchant for vacationing like a local. With only 71 rooms but immeasurable personality, The Meridian delivers a guest experience that offers interactive service, original style and quintessential South Beach sun on a more intimate scale.

Upon arrival, guests are invited inside with a complimentary Mojito and a hearty “Welcome Home” bellowed from the staff as they enter the open layout lobby adjacent to a buzzing café and communal work space. A vision of local craftsmanship and creativity, The Meridian features design elements drawn directly from the landscape of urban Miami. Centerpiece items include an expansive wooden bar and coffee tables constructed from rail road ties. In the reception area, a welcome desk steals the scene composed of varying vintage luggage artfully pieced together by the hands of the hotel’s very own general manager. On the wall leading up to the guestrooms, a mural by acclaimed street artist AholSniffsGlue offers a nod to the Wynwood Art District and leads guests to their quarters through a succession of Ahol’s iconic, hypnotic eyelids in a soothing greyscale palette. Journeying through the breezeway – a cozy, common area wedged in the transitional space between the lobby and a lushly landscaped courtyard – guests will find the perfect spot to people watch or enjoy the signature welcome Mojito before making their way to their rooms.

Location, service and design effortlessly come together within all 71 non-smoking rooms offering guests all the comfortable fundamentals and stylish amenities essential for a relaxing and unforgettable South Beach vacation. Making up five room categories that range from 180 to 360 square-feet, each guestroom features billowing white window drapes, a cool color palette and a throwback to the mid-century modern era while including the following amenities: Air conditioning, spacious closet, desk, chair, in-room safe, iron, ironing board, Wi-Fi, satellite cable and phone. Bright and airy bathrooms feature white tiled showers with sleek glass doors, an illuminated mirror, hair dryer and Bigelow & Co. bath products.

While the Mini Suite, Suite and Grand rooms act as perfectly proportionate hideaways, the Club and Terrace suites are the more spacious crowning jewels. Club rooms offer all of the amenities listed above within 360 sq. ft. and boast a private furnished balcony overlooking the hotel’s rooftop pool. The two Terrace Suites split the top floor to balance the highest level of the hotel with oversized private terraces that present expansive, panoramic views of the tree-lined and sophisticated SoFi neighborhood. Each terrace is furnished with tastefully selected furniture, exotic foliage and a bubbling hot tub for the perfect al fresco moment to unwind. For those who prefer the comfort of a King-sized bed to the balmy beach air, the Terrace interiors welcome guests by boasting a mini refrigerator stocked with complimentary snacks and a 48” LED TV. Pet friendly rooms are also available at $40 per night for furry companions 20 pounds or less. Pet friendly rooms will come equipped with include a pet bed, a variety of toys, water/food bowls and potty pads.

Upon exploring the cozy corners and engaging spaces throughout the property, a new and refreshing boutique experience is highlighted by a Rooftop Pool and its adjacent Chill Out Room. A cool, climate-controlled space to relax after a day at the beach or pool, this oversized cabana is encased in floor-to-ceiling sliding glass doors and features a 120” projection screen for movies or video games (including a resident retro Atari gaming system). A mixture of mid-century modern furniture offers a vintage beach house vibe and a sophisticated setting for social activity or sleeping the day away. For those who feel the need to slip away from this South of Fifth sanctuary, the hotel provides complimentary bicycle to explore the many South Beach gems that are just a few pedals away.

Whether setting out for the day or turning in from a Magic City adventure, the hotel offers an impressive Italian-inspired café menu for its guests at The Food Marchand. Creating a second home for many of Miami’s favorite local vendors, The Meridian brings Miami’s favorite born and bred brands to one convenient locale featuring the likes of Wynwood’s Panther Coffee and Zak the Baker within the hotel’s signature café. By continuing to support local brands and positioning themselves as the “living room” of the city, The Meridian hotel aims to create an authentic Miami Beach oasis for both travelers and locals alike.

About URBANICA Hotels

The URBANICA brand aims to create a new concept in the boutique hotel experience that speaks to a global, business-oriented and sophisticated audience. Taking service and luxury standards from traditional 5-star hotels, URBANICA delivers a guest experience that offers service, style and fun on a smaller more quaint scale. With two boutique hotel properties well established in Buenos Aires, URBANICA launched its first U.S. property with the debut of The Meridian Hotel in Miami Beach, with plans to actively expand their portfolio in South Florida. For more information, visit:

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Coming Up In The September Online Hotel Business Review

Feature Focus
Hotel Group Meetings: Blue Skies Ahead
After a decade of sacrifice and struggle, it seems that hotels and meeting planners have every reason to be optimistic about the group meeting business going forward. By every industry benchmark and measure, 2017 is shaping up to be a record year, which means more meetings in more locations for more attendees. And though no one in the industry is complaining about this rosy outlook, the strong demand is increasing competition among meeting planners across the board – for the most desirable locations, for the best hotels, for the most creative experiences, for the most talented chefs, and for the best technology available. Because of this robust demand, hotels are in the driver’s seat and they are flexing their collective muscles. Even though over 100,000 new rooms were added last year, hotel rates are expected to rise by a minimum of 4.0%, and they are also charging fees on amenities that were often gratis in the past. In addition, hotels are offering shorter lead times on booking commitments, forcing planners to sign contracts earlier than in past years. Planners are having to work more quickly and to commit farther in advance to secure key properties. Planners are also having to meet increased attendee expectations. They no longer are content with a trade show and a few dinners; they want an experience. Planners need to find ways to create a meaningful experience to ensure that attendees walk away with an impactful memory. This kind of experiential learning can generate a deeper emotional connection, which can ultimately result in increased brand recognition, client retention, and incremental sales. The September Hotel Business Review will examine issues relevant to group business and will report on what some hotels are doing to promote this sector of their operations.