Appointments & Promotions

SIXTY Hotels Appoints Kevin Osterhaus as President

NEW YORK, N.Y. February 28, 2017, NY – SIXTY Hotels, a brand established by brothers Jason Pomeranc, Michael Pomeranc and Lawrence Pomeranc, is pleased to welcome hotel industry veteran Kevin Osterhaus to the SIXTY Hotels team as President.

In his new role, Osterhaus will oversee the day-to-day operations together with the revenue and financial growth of SIXTY Hotels, and will lead the company into the next phase of its expansion. The SIXTY Hotels Group features five boutique luxury hotels in New York City, Miami and Los Angeles.

“I am thrilled to welcome this industry veteran to the SIXTY team,” said Jason Pomeranc, Co-Founder & Co-Owner, SIXTY Hotels. “With Kevin’s arrival we strengthen an already dynamic team, providing exceptional experience as well as a deep understanding of the hospitality industry as we continue to expand our brand.”

Osterhaus joins SIXTY Hotels with over 22 years of experience working with hospitality brands including Bunkhouse Hotels, Hyatt Hotels, ClubCorp and Destination Club Management. He was most recently the Executive Vice President, Operations for Standard International, overseeing corporate and property operations for the company’s hotel projects in New York, Los Angeles, Miami and Texas, as well as development projects with Standard and Bunkhouse in London, Mexico, San Francisco, Miami and Austin.

About SIXTY Hotels

SIXTY Hotels is ambitious in vision but down-to-earth when it comes to putting guests first. SIXTY Hotels is a new, innovative brand of five luxury inns based in New York City, Miami and Los Angeles. SIXTY Hotels distinguishes itself from other boutique brands by providing highly personalized service and artful hotel experiences within sophisticated backdrops that seasoned travelers will find at home. From its incomparable suites to its gastronomically refined restaurants and rooftop cocktail lounges, SIXTY Hotels offers discerning global travelers exclusive urban retreats. SIXTY SoHo, located at 60 Thompson Street in New York, is the flagship of the hotel collective. SIXTYHOTELS.com

About SIXTY Collective

Partnering with his brothers Michael and Lawrence, Jason Pomeranc has assembled a team of talented professionals to realize his next incarnation, SIXTY Collective, following the sale of the group’s interests in Commune Hotels & Resorts and Thompson Hotels in 2013. SIXTY Collective is a new company committed to creating a 360-degree cultural experience in hospitality environments. In 2014, the collective launched the new luxury lifestyle brand - SIXTY Hotels. The three co-owners’ collective wealth of experience comes from numerous successful real estate and hotel projects; including Pomeranc’s debut property, rebranded as SIXTY SoHo, a project which pioneered the luxury boutique hotel sector in SoHo when it opened during the Fall of September 2001. Now, as SIXTY Collective, Jason Pomeranc serves as Co-Owner and Creative Director. Together with his partners, Jason applies their unique vision and innate cultural sensibility to the development of provocative and cutting edge experiences within the global landscape of lifestyle hotels.

Contact:
Elizabeth Bishop
Elizabeth.Bishop@purplepr.com

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.