Appointments & Promotions

The Perry Hotel Key West at Stock Island Marina Appoints Maggie Fromm as Sales & Marketing Manager

KEY WEST, FL. February 23,2017 — The Perry Hotel Key West at Stock Island Marina recently appointed Maggie Fromm as Sales & Marketing Manager. Slated to open in March, the brand new 100-room boutique waterfront hotel is located on a private 220-slip marina within the Stock Island Marina Village Complex, just minutes from downtown Key West.

As Sales & Marketing Manager, Fromm will oversee The Perry Hotel’s ongoing sales and marketing initiatives as the property gears up for its highly anticipated opening this spring. In her new role, Fromm will be responsible for implementing operational objectives to drive sales, developing field sales action plans, analyzing The Perry Hotel’s target markets and executing marketing plans to reach said markets. She will also oversee the coordination of meetings, events and room block sales in an effort to create unique group experiences and maximize revenue potential for the property.

A graduate of the Indiana University of Pennsylvania, Fromm has extensive sales & marketing experience with a focus on business development and economics. Throughout her career, Fromm has worked as a fundraising specialist and business development manager with top national brands including the American Lung Association and Gesture, formerly known as Auctions by Cellular. Most recently, she served as Marketing Director at Mississippi’s Magnolia Bluffs Casino & Hotel where she was responsible for all marketing, advertising and public relations efforts. During her time at Magnolia Bluffs, the casino experience a 14.2 percent in players and 20.4 percent in overnight guests.

“I’m thrilled to be joining the talented team at The Perry as we gear up for an incredibly exciting opening,” said Fromm. “A true hidden gem with so much local charm, Stock Island has such a great story to tell. Throughout its transformation from a shrimper’s haven to a modern travel destination, the area has become a hub for Key West’s creative community. We have exciting plans to introduce amenities and implement on-property programming that showcases authentic aspects of the local Key West culture and the artisanal heartbeat of this historic location.”

Uniquely situated between the mangroves lining Shrimp Road and the new state-of-the-art 220-slip Stock Island Marina, The Perry Hotel Key West will open in March 2017 featuring architecture and design styles that pay homage to the industrial history of the first of Key West’s seven islands and its long tradition of working boatyards, fishing fleets and marinas. In addition to private terraces with water views from every guest room, the property will feature a lush outdoor pool area with private cabanas that overlooks the working waterfront, two “boat to table” seafood-driven restaurants and a variety of outdoor excursion options that range from paddle boarding, kayaking and boating to diving, snorkeling and fishing.

ABOUT THE PERRY HOTEL KEY WEST AT STOCK ISLAND MARINA

Inspired by the industrial nature from which Stock Island has developed, The Perry Hotel Key West at Stock Island Marina Village blends smooth wood finishes with rustic metal details, paying homage to the area's iconic maritime heritage. Steeped in Key West’s roots and the tradition of working boatyards, fishing fleets and marinas, the property’s interior design blends sharp, rugged elements with warm, ocean-inspired touches, evoking the history of weathered fisherman who sought refuge in Stock Island’s Safe Harbor. Perched at the edge of a brand new state-of-the-art 220-slip marina — the largest deep water marina in the Florida Keys — the 100-room boutique hotel's pool deck overlooks the working waterfront, where yachtsmen mingle with artists and fishermen. Guest rooms with spacious, private balconies and waterfront views welcome visitors from all walks of life, while two ‘boat-to-table’ seafood-driven restaurants - Matt’s Stock Island Kitchen and Bar and The Salty Oyster Bar and Grill - offer classic Key West comfort food with an innovative twist. Within the Stock Island Marina Village are more restaurants, an on-site distillery, local artists’ studio, an organic community garden, and a very popular dog park - which all operate harmoniously throughout the approximately 42 acre complex. For more information, please visit www.perrykeywest.com and follow the property on social media @perrykeywest.

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.