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Appointments & Promotions

The Perry Hotel Key West at Stock Island Marina Appoints Maggie Fromm as Sales & Marketing Manager

KEY WEST, FL. February 23,2017 — The Perry Hotel Key West at Stock Island Marina recently appointed Maggie Fromm as Sales & Marketing Manager. Slated to open in March, the brand new 100-room boutique waterfront hotel is located on a private 220-slip marina within the Stock Island Marina Village Complex, just minutes from downtown Key West.

As Sales & Marketing Manager, Fromm will oversee The Perry Hotel’s ongoing sales and marketing initiatives as the property gears up for its highly anticipated opening this spring. In her new role, Fromm will be responsible for implementing operational objectives to drive sales, developing field sales action plans, analyzing The Perry Hotel’s target markets and executing marketing plans to reach said markets. She will also oversee the coordination of meetings, events and room block sales in an effort to create unique group experiences and maximize revenue potential for the property.

A graduate of the Indiana University of Pennsylvania, Fromm has extensive sales & marketing experience with a focus on business development and economics. Throughout her career, Fromm has worked as a fundraising specialist and business development manager with top national brands including the American Lung Association and Gesture, formerly known as Auctions by Cellular. Most recently, she served as Marketing Director at Mississippi’s Magnolia Bluffs Casino & Hotel where she was responsible for all marketing, advertising and public relations efforts. During her time at Magnolia Bluffs, the casino experience a 14.2 percent in players and 20.4 percent in overnight guests.

“I’m thrilled to be joining the talented team at The Perry as we gear up for an incredibly exciting opening,” said Fromm. “A true hidden gem with so much local charm, Stock Island has such a great story to tell. Throughout its transformation from a shrimper’s haven to a modern travel destination, the area has become a hub for Key West’s creative community. We have exciting plans to introduce amenities and implement on-property programming that showcases authentic aspects of the local Key West culture and the artisanal heartbeat of this historic location.”

Uniquely situated between the mangroves lining Shrimp Road and the new state-of-the-art 220-slip Stock Island Marina, The Perry Hotel Key West will open in March 2017 featuring architecture and design styles that pay homage to the industrial history of the first of Key West’s seven islands and its long tradition of working boatyards, fishing fleets and marinas. In addition to private terraces with water views from every guest room, the property will feature a lush outdoor pool area with private cabanas that overlooks the working waterfront, two “boat to table” seafood-driven restaurants and a variety of outdoor excursion options that range from paddle boarding, kayaking and boating to diving, snorkeling and fishing.

ABOUT THE PERRY HOTEL KEY WEST AT STOCK ISLAND MARINA

Inspired by the industrial nature from which Stock Island has developed, The Perry Hotel Key West at Stock Island Marina Village blends smooth wood finishes with rustic metal details, paying homage to the area's iconic maritime heritage. Steeped in Key West’s roots and the tradition of working boatyards, fishing fleets and marinas, the property’s interior design blends sharp, rugged elements with warm, ocean-inspired touches, evoking the history of weathered fisherman who sought refuge in Stock Island’s Safe Harbor. Perched at the edge of a brand new state-of-the-art 220-slip marina — the largest deep water marina in the Florida Keys — the 100-room boutique hotel's pool deck overlooks the working waterfront, where yachtsmen mingle with artists and fishermen. Guest rooms with spacious, private balconies and waterfront views welcome visitors from all walks of life, while two ‘boat-to-table’ seafood-driven restaurants - Matt’s Stock Island Kitchen and Bar and The Salty Oyster Bar and Grill - offer classic Key West comfort food with an innovative twist. Within the Stock Island Marina Village are more restaurants, an on-site distillery, local artists’ studio, an organic community garden, and a very popular dog park - which all operate harmoniously throughout the approximately 42 acre complex. For more information, please visit www.perrykeywest.com and follow the property on social media @perrykeywest.

Coming Up In The November Online Hotel Business Review




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Feature Focus
Architecture & Design: Authentic, Interactive and Immersive
If there is one dominant trend in the field of hotel architecture and design, it’s that travelers are demanding authentic, immersive and interactive experiences. This is especially true for Millennials but Baby Boomers are seeking out meaningful experiences as well. As a result, the development of immersive travel experiences - winery resorts, culinary resorts, resorts geared toward specific sports enthusiasts - will continue to expand. Another kind of immersive experience is an urban resort – one that provides all the elements you'd expect in a luxury resort, but urbanized. The urban resort hotel is designed as a staging area where the city itself provides all the amenities, and the hotel functions as a kind of sophisticated concierge service. Another trend is a re-thinking of the hotel lobby, which has evolved into an active social hub with flexible spaces for work and play, featuring cafe?s, bars, libraries, computer stations, game rooms, and more. The goal is to make this area as interactive as possible and to bring people together, making the space less of a traditional hotel lobby and more of a contemporary gathering place. This emphasis on the lobby has also had an associated effect on the size of hotel rooms – they are getting smaller. Since most activities are designed to take place in the lobby, there is less time spent in rooms which justifies their smaller design. Finally, the wellness and ecology movements are also having a major impact on design. The industry is actively adopting standards so that new structures are not only environmentally sustainable, but also promote optimum health and well- being for the travelers who will inhabit them. These are a few of the current trends in the fields of hotel architecture and design that will be examined in the November issue of the Hotel Business Review.