Business & Finance

RLHC Will Not Conduct QA Inspections During 2017 AAHOA Convention

Hotel owners encouraged to take advantage of event's vast educational & networking opportunities

SPOKANE, WA. February 22, 2017 — RLHC (Red Lion Hotels Corporation) (NYSE:RLH) has always stressed ongoing training, education and networking to its franchisees and regularly sends a contingent of corporate team members to important industry events that offer these opportunities.

RLHC will be attending the 2017 AAHOA Convention & Trade Show, scheduled for April 11-14 in San Antonio, Texas. In fact, RLHC feels so strongly about the event that it has opted to not conduct any quality assurance inspections that week to allow its hotel owners the opportunity to attend, focus on the conference, and learn ways to improve operations and drive revenue to their properties.

The convention will showcase nationally known guest speakers, incredible entertainment, educational workshops featuring industry leaders, and over 400 hospitality-related vendors offering the industry’s very latest products and services.

“RLHC is a long-time sponsor of AAHOA and appreciates that the organization shares the same values that we do. Therefore, our operations team will halt all inspections that week so our hotel owners can immerse themselves in the excellent educational and networking opportunities that AAHOA provides,” said RLHC President & CEO Greg Mount.

"We value RLHC as a Select Brand Partner and industry ally," said AAHOA President and CEO Chip Rogers. "We are immensely grateful on behalf of our RLHC owners for this opportunity to focus on getting the most out of the AAHOA convention."

RLHC recently announced that its hotel owners are eligible for a free 2017 new AAHOA membership. Members have access to exclusive discounts on products and services, educational resources and over 170 networking and professional development opportunities.

To learn more about franchising with RLHC, visit franchise.rlhco.com.

About RLHC

Red Lion Hotels Corporation, established in 1959, is an international hospitality company primarily engaged in the franchising, management and ownership of upscale, midscale and economy hotels under the Hotel RL, Red Lion Hotels, Red Lion Inn & Suites, GuestHouse, Settle Inn, Vantage Hotels, Americas Best Value Inn, Canadas Best Value Inn, Lexington by Vantage, America’s Best Inns & Suites, Country Hearth Inns, Jameson Inn, Signature Inn and 3 Palms Hotels & Resorts brands. The company also owns and operates an entertainment and event ticket distribution business under the brand name TicketsWest. For more information, please visit the company's website at www.rlhco.com.

Coming Up In The April Online Hotel Business Review




Feature Focus
Guest Service: The Personalized Experience
In the not-too-distant future, when guests arrive at a hotel, they will check themselves in using a kiosk in the lobby, by- passing a stop at the front desk. When they call room service to order food, it will be from a hotel mobile tablet, practically eliminating any contact with friendly service people. Though these inevitable developments will likely result in delivered to their door by a robot. When they visit a restaurant, their orders will be placed and the bill will be paid some staff reduction, there is a silver lining – all the remaining hotel staff can be laser-focused on providing guests with the best possible service available. And for most guests, that means being the beneficiary of a personalized experience from the hotel. According to a recent Yahoo survey, 78 percent of hotel guests expressed a desire for some kind of personalization. They are seeking services that not only make them feel welcomed, but valued, and cause them to feel good about themselves. Hotels must strive to establish an emotional bond with their guests, the kind of bond that creates guest loyalty and brings them back time and again. But providing personalized service is more than knowing your guests by name. It’s leaving a bottle of wine in the room of a couple celebrating their anniversary, or knowing which guest enjoys having a fresh cup of coffee brought to their room as part of a wake-up call. It’s the small, thoughtful, personal gestures that matter most and produce the greatest effect. The April issue of the Hotel Business Review will document what some leading hotels are doing to cultivate and manage guest satisfaction in their operations.