Business & Finance

RLHC Will Not Conduct QA Inspections During 2017 AAHOA Convention

Hotel owners encouraged to take advantage of event's vast educational & networking opportunities

SPOKANE, WA. February 22, 2017 — RLHC (Red Lion Hotels Corporation) (NYSE:RLH) has always stressed ongoing training, education and networking to its franchisees and regularly sends a contingent of corporate team members to important industry events that offer these opportunities.

RLHC will be attending the 2017 AAHOA Convention & Trade Show, scheduled for April 11-14 in San Antonio, Texas. In fact, RLHC feels so strongly about the event that it has opted to not conduct any quality assurance inspections that week to allow its hotel owners the opportunity to attend, focus on the conference, and learn ways to improve operations and drive revenue to their properties.

The convention will showcase nationally known guest speakers, incredible entertainment, educational workshops featuring industry leaders, and over 400 hospitality-related vendors offering the industry’s very latest products and services.

“RLHC is a long-time sponsor of AAHOA and appreciates that the organization shares the same values that we do. Therefore, our operations team will halt all inspections that week so our hotel owners can immerse themselves in the excellent educational and networking opportunities that AAHOA provides,” said RLHC President & CEO Greg Mount.

"We value RLHC as a Select Brand Partner and industry ally," said AAHOA President and CEO Chip Rogers. "We are immensely grateful on behalf of our RLHC owners for this opportunity to focus on getting the most out of the AAHOA convention."

RLHC recently announced that its hotel owners are eligible for a free 2017 new AAHOA membership. Members have access to exclusive discounts on products and services, educational resources and over 170 networking and professional development opportunities.

To learn more about franchising with RLHC, visit franchise.rlhco.com.

About RLHC

Red Lion Hotels Corporation, established in 1959, is an international hospitality company primarily engaged in the franchising, management and ownership of upscale, midscale and economy hotels under the Hotel RL, Red Lion Hotels, Red Lion Inn & Suites, GuestHouse, Settle Inn, Vantage Hotels, Americas Best Value Inn, Canadas Best Value Inn, Lexington by Vantage, America’s Best Inns & Suites, Country Hearth Inns, Jameson Inn, Signature Inn and 3 Palms Hotels & Resorts brands. The company also owns and operates an entertainment and event ticket distribution business under the brand name TicketsWest. For more information, please visit the company's website at www.rlhco.com.

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.