Business & Finance

Hard Rock International to Launch Hard Rock Hotel Shenzhen Marking Brand's First Mainland China Property

SHENZHEN, CN. February 16, 2017 - Hard Rock Hotels announces the launch of its first hotel in China, Hard Rock Hotel Shenzhen. Slated to open in summer 2017, the new Hard Rock property will offer a luxury stay for modern travelers who are seeking a reprieve from traditional accommodations. Blending pop culture and premium hospitality, Hard Rock Hotel Shenzhen promises a host of world-class leisure, dining and entertainment options and the thread that unites them all – music.

Destined to become a new landmark in the Guangdong region, Hard Rock Hotel Shenzhen will continue the brand's tradition of presenting memorable moments through music. Whether a guest prefers rap, pop, reggae or R&B, travelers can experience an unparalleled music amenity program –The Sound of Your Stay - offering complimentary in-room Fender guitars and DJ-equipment.

Throughout the property, guests will enjoy rare and valuable memorabilia on display. Carefully chosen from Hard Rock's world-famous, 80,000+ piece collection, each prized piece celebrates legendary music icons from around the world.

The 258 rooms and suites feature a creative mix of music-inspired décor and modern Chinese elements. A range of high-end accommodations, including Studio Suites, Rock Royalty Studio Suites and Rock Star Suite®, provide the ultimate all-access pass to a luxury VIP experience, as well as stunning views of the surrounding area

While music soothes the soul, food satisfies the senses and Hard Rock Hotel Shenzhen will boast a variety of dining destinations. Travelers can choose from the signature Hard Rock Cafe, a rooftop restaurant and pool bar, The Cake Shop, GMT+8 Lobby Lounge or browse the all-day offerings at Sessions. Other facilities include the Body Rock® fitness center, Rock Shop®, and Roxity Kids' Club for budding little rockstars. Hard Rock Hotel Shenzhen will also feature more than 1,000 square meters of event and meeting facilities.

"We are proud to bring the Hard Rock Hotel experience to Mainland China where consumers are equally passionate about music and travel," said Peter Wynne, Area Vice President of Operations - Asia Pacific Hotels, Hard Rock Hotels. "While Hard Rock Hotel Shenzhen will offer a one-of-a-kind luxury experience, guests can expect the same music-centered fun as other Hard Rock Hotels around the world. As our brand has proven over the years, nothing is more universal than a love of music and having a great time."

Located in the famed Mission Hills Centreville, Hard Rock Hotel Shenzhen offers convenient access to the world's number one golf course and close proximity to an extensive range of leisure, wellness and entertainment offerings. Hard Rock Hotel is located 45 minutes from Shenzhen Bao'An International Airport and 35 minutes from the city center.

About Hard Rock International

With venues in 74 countries, including 175 cafes, 24 hotels and 11 casinos, Hard Rock International (HRI) is one of the most globally recognized companies. Beginning with an Eric Clapton guitar, Hard Rock owns the world's greatest collection of music memorabilia, which is displayed at its locations around the globe. Hard Rock is also known for its collectible fashion and music-related merchandise, Hard Rock Live performance venues and an award-winning website. HRI owns the global trademark for all Hard Rock brands. The company owns, operates and franchises Cafes in iconic cities including London, New York, San Francisco, Sydney and Dubai. HRI also owns, licenses and/or manages hotel/casino properties worldwide. Destinations include the company's two most successful Hotel and Casino properties in Tampa and Hollywood, Fl., both owned and operated by HRI parent company The Seminole Tribe of Florida, as well as other exciting locations including Bali, Chicago, Cancun, Ibiza, Las Vegas, Macau and San Diego. Upcoming new Hard Rock Cafe locations include Valencia, Innsbruck, Yangon and Chengdu. New Hard Rock Hotel projects include Abu Dhabi, Atlanta, Berlin, Dubai, London, Los Cabos, New York City, and Shenzhen, Dalian and Haikou in China. For more information on Hard Rock International, visit www.hardrock.com.

Coming Up In The April Online Hotel Business Review




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Guest Service: The Personalized Experience
In the not-too-distant future, when guests arrive at a hotel, they will check themselves in using a kiosk in the lobby, by- passing a stop at the front desk. When they call room service to order food, it will be from a hotel mobile tablet, practically eliminating any contact with friendly service people. Though these inevitable developments will likely result in delivered to their door by a robot. When they visit a restaurant, their orders will be placed and the bill will be paid some staff reduction, there is a silver lining – all the remaining hotel staff can be laser-focused on providing guests with the best possible service available. And for most guests, that means being the beneficiary of a personalized experience from the hotel. According to a recent Yahoo survey, 78 percent of hotel guests expressed a desire for some kind of personalization. They are seeking services that not only make them feel welcomed, but valued, and cause them to feel good about themselves. Hotels must strive to establish an emotional bond with their guests, the kind of bond that creates guest loyalty and brings them back time and again. But providing personalized service is more than knowing your guests by name. It’s leaving a bottle of wine in the room of a couple celebrating their anniversary, or knowing which guest enjoys having a fresh cup of coffee brought to their room as part of a wake-up call. It’s the small, thoughtful, personal gestures that matter most and produce the greatest effect. The April issue of the Hotel Business Review will document what some leading hotels are doing to cultivate and manage guest satisfaction in their operations.