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Benchmark Names Joseph M. DeMille, Sr. Director of Sales & Marketing for The Chattanoogan

HOUSTON, TX. February 16, 2017 - The Woodlands - BENCHMARK®, a global hospitality company, has named Joseph M. DeMille, Sr., director of sales & marketing for The Chattanoogan. The hotel is a Benchmark Resorts & Hotels property located in the heart of revitalized Chattanooga, Tennessee. Tom Cupo, Benchmark’s regional managing director for The Chattanoogan, made the announcement.

“I am very pleased to welcome Joe to Benchmark and to our hotel,” said Mr. Cupo. “He comes to us with extensive sales and marketing leadership experience and a strong record for developing business opportunities.”

Joseph DeMille has held senior sales and marketing positions for the past 15 years of his distinguished career. He most recently was the director of sales & marketing for Turnberry Isle Miami where he led a team of 36 professionals. Mr. DeMille previously served as regional director of sales & marketing for Dolce Hotels & Resorts, with primary responsibility for the company’s Atlanta Peachtree property, and oversight responsibilities for six executive conference centers. Mr. DeMille began with this company as senior director of business development.

Joe DeMille is a graduate of the Rochester Institute of Technology where he earned his Bachelor of Science degree. He is the recipient of numerous sales production awards and serves on the Board of the Society of Collegiate Travel & Expense Management, in addition to his active membership in the Professional Convention Management Association and the Global Business Travel Association. He is relocating to Chattanooga.

About The Chattanoogan

The Chattanoogan, the recipient of numerous awards and accolades, has 199 upscale guest rooms and suites, three outstanding dining establishments, a rejuvenating day spa and a 25,000 square-foot conference center. The property is conveniently located within a two-hour drive from Atlanta; Nashville, Tenn.; Knoxville, Tenn.; Huntsville, Ala.; and Birmingham, Ala. It is within walking distance of the city’s museums, galleries, retail stores, restaurants and The Tennessee Aquarium. For hotel reservations or more information, call (423) 756-3400, toll free (877) 756-1684 or visit The Chattanoogan’s website at

About Benchmark Resorts & Hotels®

Benchmark Resorts & Hotels® features the finest in lodging, dining, recreational and meeting accommodations. Featuring unique and distinctive properties renown for exceptional service and for creating unforgettable memory-making experiences, it is the signature portfolio of BENCHMARK®, a global hospitality company, which has been a leading US-based hospitality management company for nearly 40 years. Many Benchmark Resort & Hotels' properties are certified by IACC, the association that represents the finest meeting venues and services globally, and many have also been recognized with the coveted Benchmark Conference Centers® certification of meeting excellence. To become a fan on Facebook, visit Follow us on Twitter at, on Instagram at, and on Pinterest at

Ken Ellens

Coming Up In The April Online Hotel Business Review

Feature Focus
Guest Service: The Personalized Experience
In the not-too-distant future, when guests arrive at a hotel, they will check themselves in using a kiosk in the lobby, by- passing a stop at the front desk. When they call room service to order food, it will be from a hotel mobile tablet, practically eliminating any contact with friendly service people. Though these inevitable developments will likely result in delivered to their door by a robot. When they visit a restaurant, their orders will be placed and the bill will be paid some staff reduction, there is a silver lining – all the remaining hotel staff can be laser-focused on providing guests with the best possible service available. And for most guests, that means being the beneficiary of a personalized experience from the hotel. According to a recent Yahoo survey, 78 percent of hotel guests expressed a desire for some kind of personalization. They are seeking services that not only make them feel welcomed, but valued, and cause them to feel good about themselves. Hotels must strive to establish an emotional bond with their guests, the kind of bond that creates guest loyalty and brings them back time and again. But providing personalized service is more than knowing your guests by name. It’s leaving a bottle of wine in the room of a couple celebrating their anniversary, or knowing which guest enjoys having a fresh cup of coffee brought to their room as part of a wake-up call. It’s the small, thoughtful, personal gestures that matter most and produce the greatest effect. The April issue of the Hotel Business Review will document what some leading hotels are doing to cultivate and manage guest satisfaction in their operations.