Business & Finance

Panama Jack Partners with Playa Hotels & Resorts to Create Panama Jack Resorts

CORAL GABLES, FL. January 12, 2017 – The much-loved lifestyle brand that calls to mind memorable trips for millions of travelers is about to transform vacationing. Panama Jack announced today that it is licensing Playa Hotels & Resorts, the owner of all-inclusive resorts in Mexico and the Caribbean, to develop and operate Panama Jack branded resorts. The initial properties, Panama Jack Gran Porto in Playa del Carmen and Panama Jack Gran Caribe in Cancun, are existing resorts. This collaboration marks Panama Jack’s entry into the resorts sector.

Both properties will undergo an in-depth conversion with significant upgrades scheduled to begin this year. When reopened as Panama Jack resorts, slated for late 2017, each will embody the brand’s iconic look and feel, providing guests with an immersive experience unique in the industry. Plans for the comprehensive rebranding include a restaurant, two bars, furnishings, in-room amenities, signage and uniforms. Each resort also will have a Panama Jack retail store featuring the brand’s signature suncare products, apparel, home furnishings and beach accessories.

“We’re excited to partner with Playa Hotels to launch Panama Jack Resorts,” said Kim Manna, Chief Executive Officer of Panama Jack. “We found the perfect partner in the hospitality industry with proven performance, tremendous growth and the expertise we’ve been looking for. This is the natural evolution of our brand, confirming its preeminence in the casual lifestyle market. Consumers who enjoy our products at home and on the beach will now, as vacationing guests, have the opportunity to experience the brand as a destination where they can create their own adventures and memories with family and friends.”

Kevin Froemming, EVP and Chief Marketing Officer of Playa Hotels & Resorts, is in full agreement. “Playa Hotels & Resorts has a proven track record for bringing brands into new sectors, as we did with Hyatt and the all-inclusive market, and we are delighted that Panama Jack chose us for its first foray into the hotel and resort sector. With its strong lifestyle identity and cultural connection with our core audience, Panama Jack is the ideal partner for us. We couldn’t be more pleased about this partnership.”

About Panama Jack

Panama Jack is a global consumer brand that has built a loyal following synonymous with a fun, casual and friendly lifestyle. From its signature suncare products, eyewear, apparel, headwear, footwear and beach accessories to its beach cruiser bicycles and complete home furnishings, Panama Jack gives consumers the freedom to enjoy what is most meaningful to them and to their families. The company now has five retail stores at top travel destinations, with additional store openings scheduled for 2017. Founded in 1974, Panama Jack celebrated its 40th anniversary in 2014. To learn more about the company, please visit www.panamajack.com and www.Facebook.com/TheOriginalPanamaJack, or follow us on Instagram @originalpanamajack.

About Playa Hotels & Resorts

Playa Hotels & Resorts B.V. (Playa) is a leading owner, operator and developer of all-inclusive resorts in prime beachfront locations in popular vacation destinations in Mexico and the Caribbean. Playa owns a portfolio consisting of 13 resorts (6,142 rooms) located in Mexico, the Dominican Republic and Jamaica. Playa owns and manages Hyatt Zilara and Hyatt Ziva Cancun, Hyatt Zilara and Hyatt Ziva Rose Hall Jamaica, Hyatt Ziva Puerto Vallarta, and Hyatt Ziva Los Cabos. The company also owns and operates three resorts under Playa's brands, THE Royal and Gran, as well as five resorts in Mexico and the Dominican Republic managed by a third party.

Contact:
Lynn Martenstein
lmartenstein@gmail.com
305-490-6984

Coming Up In The April Online Hotel Business Review




Feature Focus
Guest Service: The Personalized Experience
In the not-too-distant future, when guests arrive at a hotel, they will check themselves in using a kiosk in the lobby, by- passing a stop at the front desk. When they call room service to order food, it will be from a hotel mobile tablet, practically eliminating any contact with friendly service people. Though these inevitable developments will likely result in delivered to their door by a robot. When they visit a restaurant, their orders will be placed and the bill will be paid some staff reduction, there is a silver lining – all the remaining hotel staff can be laser-focused on providing guests with the best possible service available. And for most guests, that means being the beneficiary of a personalized experience from the hotel. According to a recent Yahoo survey, 78 percent of hotel guests expressed a desire for some kind of personalization. They are seeking services that not only make them feel welcomed, but valued, and cause them to feel good about themselves. Hotels must strive to establish an emotional bond with their guests, the kind of bond that creates guest loyalty and brings them back time and again. But providing personalized service is more than knowing your guests by name. It’s leaving a bottle of wine in the room of a couple celebrating their anniversary, or knowing which guest enjoys having a fresh cup of coffee brought to their room as part of a wake-up call. It’s the small, thoughtful, personal gestures that matter most and produce the greatest effect. The April issue of the Hotel Business Review will document what some leading hotels are doing to cultivate and manage guest satisfaction in their operations.