Business & Finance

Panama Jack Partners with Playa Hotels & Resorts to Create Panama Jack Resorts

CORAL GABLES, FL. January 12, 2017 – The much-loved lifestyle brand that calls to mind memorable trips for millions of travelers is about to transform vacationing. Panama Jack announced today that it is licensing Playa Hotels & Resorts, the owner of all-inclusive resorts in Mexico and the Caribbean, to develop and operate Panama Jack branded resorts. The initial properties, Panama Jack Gran Porto in Playa del Carmen and Panama Jack Gran Caribe in Cancun, are existing resorts. This collaboration marks Panama Jack’s entry into the resorts sector.

Both properties will undergo an in-depth conversion with significant upgrades scheduled to begin this year. When reopened as Panama Jack resorts, slated for late 2017, each will embody the brand’s iconic look and feel, providing guests with an immersive experience unique in the industry. Plans for the comprehensive rebranding include a restaurant, two bars, furnishings, in-room amenities, signage and uniforms. Each resort also will have a Panama Jack retail store featuring the brand’s signature suncare products, apparel, home furnishings and beach accessories.

“We’re excited to partner with Playa Hotels to launch Panama Jack Resorts,” said Kim Manna, Chief Executive Officer of Panama Jack. “We found the perfect partner in the hospitality industry with proven performance, tremendous growth and the expertise we’ve been looking for. This is the natural evolution of our brand, confirming its preeminence in the casual lifestyle market. Consumers who enjoy our products at home and on the beach will now, as vacationing guests, have the opportunity to experience the brand as a destination where they can create their own adventures and memories with family and friends.”

Kevin Froemming, EVP and Chief Marketing Officer of Playa Hotels & Resorts, is in full agreement. “Playa Hotels & Resorts has a proven track record for bringing brands into new sectors, as we did with Hyatt and the all-inclusive market, and we are delighted that Panama Jack chose us for its first foray into the hotel and resort sector. With its strong lifestyle identity and cultural connection with our core audience, Panama Jack is the ideal partner for us. We couldn’t be more pleased about this partnership.”

About Panama Jack

Panama Jack is a global consumer brand that has built a loyal following synonymous with a fun, casual and friendly lifestyle. From its signature suncare products, eyewear, apparel, headwear, footwear and beach accessories to its beach cruiser bicycles and complete home furnishings, Panama Jack gives consumers the freedom to enjoy what is most meaningful to them and to their families. The company now has five retail stores at top travel destinations, with additional store openings scheduled for 2017. Founded in 1974, Panama Jack celebrated its 40th anniversary in 2014. To learn more about the company, please visit www.panamajack.com and www.Facebook.com/TheOriginalPanamaJack, or follow us on Instagram @originalpanamajack.

About Playa Hotels & Resorts

Playa Hotels & Resorts B.V. (Playa) is a leading owner, operator and developer of all-inclusive resorts in prime beachfront locations in popular vacation destinations in Mexico and the Caribbean. Playa owns a portfolio consisting of 13 resorts (6,142 rooms) located in Mexico, the Dominican Republic and Jamaica. Playa owns and manages Hyatt Zilara and Hyatt Ziva Cancun, Hyatt Zilara and Hyatt Ziva Rose Hall Jamaica, Hyatt Ziva Puerto Vallarta, and Hyatt Ziva Los Cabos. The company also owns and operates three resorts under Playa's brands, THE Royal and Gran, as well as five resorts in Mexico and the Dominican Republic managed by a third party.

Contact:
Lynn Martenstein
lmartenstein@gmail.com
305-490-6984

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.