{HBR_LEAD_468x60.media}

Business & Finance

Panama Jack Partners with Playa Hotels & Resorts to Create Panama Jack Resorts

CORAL GABLES, FL. January 12, 2017 – The much-loved lifestyle brand that calls to mind memorable trips for millions of travelers is about to transform vacationing. Panama Jack announced today that it is licensing Playa Hotels & Resorts, the owner of all-inclusive resorts in Mexico and the Caribbean, to develop and operate Panama Jack branded resorts. The initial properties, Panama Jack Gran Porto in Playa del Carmen and Panama Jack Gran Caribe in Cancun, are existing resorts. This collaboration marks Panama Jack’s entry into the resorts sector.

Both properties will undergo an in-depth conversion with significant upgrades scheduled to begin this year. When reopened as Panama Jack resorts, slated for late 2017, each will embody the brand’s iconic look and feel, providing guests with an immersive experience unique in the industry. Plans for the comprehensive rebranding include a restaurant, two bars, furnishings, in-room amenities, signage and uniforms. Each resort also will have a Panama Jack retail store featuring the brand’s signature suncare products, apparel, home furnishings and beach accessories.

“We’re excited to partner with Playa Hotels to launch Panama Jack Resorts,” said Kim Manna, Chief Executive Officer of Panama Jack. “We found the perfect partner in the hospitality industry with proven performance, tremendous growth and the expertise we’ve been looking for. This is the natural evolution of our brand, confirming its preeminence in the casual lifestyle market. Consumers who enjoy our products at home and on the beach will now, as vacationing guests, have the opportunity to experience the brand as a destination where they can create their own adventures and memories with family and friends.”

Kevin Froemming, EVP and Chief Marketing Officer of Playa Hotels & Resorts, is in full agreement. “Playa Hotels & Resorts has a proven track record for bringing brands into new sectors, as we did with Hyatt and the all-inclusive market, and we are delighted that Panama Jack chose us for its first foray into the hotel and resort sector. With its strong lifestyle identity and cultural connection with our core audience, Panama Jack is the ideal partner for us. We couldn’t be more pleased about this partnership.”

About Panama Jack

Panama Jack is a global consumer brand that has built a loyal following synonymous with a fun, casual and friendly lifestyle. From its signature suncare products, eyewear, apparel, headwear, footwear and beach accessories to its beach cruiser bicycles and complete home furnishings, Panama Jack gives consumers the freedom to enjoy what is most meaningful to them and to their families. The company now has five retail stores at top travel destinations, with additional store openings scheduled for 2017. Founded in 1974, Panama Jack celebrated its 40th anniversary in 2014. To learn more about the company, please visit www.panamajack.com and www.Facebook.com/TheOriginalPanamaJack, or follow us on Instagram @originalpanamajack.

About Playa Hotels & Resorts

Playa Hotels & Resorts B.V. (Playa) is a leading owner, operator and developer of all-inclusive resorts in prime beachfront locations in popular vacation destinations in Mexico and the Caribbean. Playa owns a portfolio consisting of 13 resorts (6,142 rooms) located in Mexico, the Dominican Republic and Jamaica. Playa owns and manages Hyatt Zilara and Hyatt Ziva Cancun, Hyatt Zilara and Hyatt Ziva Rose Hall Jamaica, Hyatt Ziva Puerto Vallarta, and Hyatt Ziva Los Cabos. The company also owns and operates three resorts under Playa's brands, THE Royal and Gran, as well as five resorts in Mexico and the Dominican Republic managed by a third party.

Contact:
Lynn Martenstein
lmartenstein@gmail.com
305-490-6984

Coming Up In The December Online Hotel Business Review




{300x250.media}
Feature Focus
Hotel Law: Issues & Events
There is not a single area of a hotel’s operation that isn’t touched by some aspect of the law. Hotels and management companies employ an army of lawyers to advise and, if necessary, litigate issues which arise in the course of conducting their business. These lawyers typically specialize in specific areas of the law – real estate, construction, development, leasing, liability, franchising, food & beverage, human resources, environmental, insurance, taxes and more. In addition, issues and events can occur within the industry that have a major impact on the whole, and can spur further legal activity. One event which is certain to cause repercussions is Marriott International’s acquisition of Starwood Hotels and Resorts Worldwide. This newly combined company is now the largest hotel company in the world, encompassing 30 hotel brands, 5,500 hotels under management, and 1.1 million hotel rooms worldwide. In the hospitality industry, scale is particularly important – the most profitable companies are those with the most rooms in the most locations. As a result, this mega- transaction is likely to provoke an increase in Mergers & Acquisitions industry-wide. Many experts believe other larger hotel companies will now join forces with smaller operators to avoid being outpaced in the market. Companies that had not previously considered consolidation are now more likely to do so. Another legal issue facing the industry is the regulation of alternative lodging companies such as Airbnb and other firms that offer private, short-term rentals. Cities like San Francisco, Los Angeles and Santa Monica are at the forefront of efforts to legalize and control short-term rentals. However, those cities are finding it’s much easier to adopt regulations on short-term rentals than it is to actually enforce them. The December issue of Hotel Business Review will examine these and other critical issues pertaining to hotel law and how some companies are adapting to them.