Business & Finance

Ocean Properties and Margaritaville Holdings to Convert Westin Resort and Marina to Margaritaville Key West Resort and Marina

KEY WEST, FL. January 11, 2017 – Ocean Properties Ltd. & Affiliates and Margaritaville Holdings, LLC today announced that the Westin Resort and Marina located at 245 Front Street in the iconic U.S. paradise, Key West, will be rebranded as Margaritaville Key West Resort and Marina.

The prestigious AAA Four Diamond waterfront resort will begin operating under the Margaritaville flag later this month. The Margaritaville brand management team will provide support to the existing management team and employees throughout the conversion.

The downtown waterfront resort features oversized rooms and suites and is ideally located one block from Duval Street and just steps from Mallory Square, home to the famous Key West Sunset Celebration. The resort currently features more than 6,000 square feet of indoor function space and an oceanfront restaurant and bar.

Details on renovations and a celebratory re-flagging event are expected later this year.

For reservations call 855-366-8045 or visit www.MargaritavilleKeyWestResort.com.

About Margaritaville

Inspired by the lifestyle of singer, songwriter and author Jimmy Buffett – whose songs evoke a passion for tropical escape and relaxation – Margaritaville (www.Margaritaville.com) opened its first restaurant in 1987 in Key West. Today, Margaritaville is a global lifestyle brand with seven destination resorts/hotels across the Southeast United States and Caribbean and eight additional locations in active development; four gaming locations; and more than 60 food and beverage locations including signature concepts such as Margaritaville Restaurant, 5 o’Clock Somewhere Bar & Grill and LandShark Bar & Grill, among others. More than 15 million travelers every year change their latitude and attitude with a visit to a Margaritaville residential real estate destination, vacation club/vacation home rental, restaurant and full-service AAA Four-Diamond resort.

About Ocean Properties

Ocean Properties Hotels Resorts & Affiliates (www.oplhotels.com) represent a consortium of companies in North America. With award-winning affiliates of over 100 hotels & resorts and 17,000 guestrooms, the companies operate major brands, as well as independent hotels and resorts.

Contact:
Samantha Jacobs or Kayla Louttit
Margaritaville@HemsworthCommunications.com
954-716-7614

Anne Hersley-Hankins
AHersley@AcceleratedPR.com
561-239-7734

Coming Up In The February Online Hotel Business Review




Feature Focus
Social Media: Interacting with the Hotel Customer
Consider these astonishing numbers: 1.49 billion active monthly Facebook users. 1.1 billion active monthly YouTube users. 320 million active monthly Twitter users and nearly 400 million registered users on LinkedIn. 400 million active monthly Instagram users and 200 million active Google+ users. The power and reach of social media is an awesome force and it has transformed how hotels interact with their customers. In the past year, social media advertising spending increased 33.5% to nearly $24 billion dollars. Social networks are being utilized by hotels to reach more visitors, expand brand awareness, enhance brand reputation and to establish more direct and personal communication with their customers. Savvy hotel operators are adopting a comprehensive social media strategy, and there are several emerging trends to note. Video continues to be a powerful and influential element in social media marketing, with 70% of companies saying that it is their most effective marketing tool. Video generates a 62% higher engagement rate than photographs alone, and with new social sites like Meerkat and Periscope which offer live video streaming, those numbers will only increase. Sponsored content is another growing trend. Though advertorials have been around for decades, hotels are finding new ways to maximize the visibility of their content. Some are placing sponsored content on Facebook, or on influencer blogs. Another trend is the integration of a “Buy Now” button into social media websites. Customers will be able to make purchases without ever having to leave their favorite social sites. This development is a major convenience for customers and should also be an additional revenue source for hotels. The February Hotel Business Review will explore these issues and examine how some hotels are successfully integrating social media into their operations.