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Business & Finance

Ocean Properties and Margaritaville Holdings to Convert Westin Resort and Marina to Margaritaville Key West Resort and Marina

KEY WEST, FL. January 11, 2017 – Ocean Properties Ltd. & Affiliates and Margaritaville Holdings, LLC today announced that the Westin Resort and Marina located at 245 Front Street in the iconic U.S. paradise, Key West, will be rebranded as Margaritaville Key West Resort and Marina.

The prestigious AAA Four Diamond waterfront resort will begin operating under the Margaritaville flag later this month. The Margaritaville brand management team will provide support to the existing management team and employees throughout the conversion.

The downtown waterfront resort features oversized rooms and suites and is ideally located one block from Duval Street and just steps from Mallory Square, home to the famous Key West Sunset Celebration. The resort currently features more than 6,000 square feet of indoor function space and an oceanfront restaurant and bar.

Details on renovations and a celebratory re-flagging event are expected later this year.

For reservations call 855-366-8045 or visit www.MargaritavilleKeyWestResort.com.

About Margaritaville

Inspired by the lifestyle of singer, songwriter and author Jimmy Buffett – whose songs evoke a passion for tropical escape and relaxation – Margaritaville (www.Margaritaville.com) opened its first restaurant in 1987 in Key West. Today, Margaritaville is a global lifestyle brand with seven destination resorts/hotels across the Southeast United States and Caribbean and eight additional locations in active development; four gaming locations; and more than 60 food and beverage locations including signature concepts such as Margaritaville Restaurant, 5 o’Clock Somewhere Bar & Grill and LandShark Bar & Grill, among others. More than 15 million travelers every year change their latitude and attitude with a visit to a Margaritaville residential real estate destination, vacation club/vacation home rental, restaurant and full-service AAA Four-Diamond resort.

About Ocean Properties

Ocean Properties Hotels Resorts & Affiliates (www.oplhotels.com) represent a consortium of companies in North America. With award-winning affiliates of over 100 hotels & resorts and 17,000 guestrooms, the companies operate major brands, as well as independent hotels and resorts.

Contact:
Samantha Jacobs or Kayla Louttit
Margaritaville@HemsworthCommunications.com
954-716-7614

Anne Hersley-Hankins
AHersley@AcceleratedPR.com
561-239-7734

Coming Up In The November Online Hotel Business Review




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Feature Focus
Architecture & Design: Authentic, Interactive and Immersive
If there is one dominant trend in the field of hotel architecture and design, it’s that travelers are demanding authentic, immersive and interactive experiences. This is especially true for Millennials but Baby Boomers are seeking out meaningful experiences as well. As a result, the development of immersive travel experiences - winery resorts, culinary resorts, resorts geared toward specific sports enthusiasts - will continue to expand. Another kind of immersive experience is an urban resort – one that provides all the elements you'd expect in a luxury resort, but urbanized. The urban resort hotel is designed as a staging area where the city itself provides all the amenities, and the hotel functions as a kind of sophisticated concierge service. Another trend is a re-thinking of the hotel lobby, which has evolved into an active social hub with flexible spaces for work and play, featuring cafe?s, bars, libraries, computer stations, game rooms, and more. The goal is to make this area as interactive as possible and to bring people together, making the space less of a traditional hotel lobby and more of a contemporary gathering place. This emphasis on the lobby has also had an associated effect on the size of hotel rooms – they are getting smaller. Since most activities are designed to take place in the lobby, there is less time spent in rooms which justifies their smaller design. Finally, the wellness and ecology movements are also having a major impact on design. The industry is actively adopting standards so that new structures are not only environmentally sustainable, but also promote optimum health and well- being for the travelers who will inhabit them. These are a few of the current trends in the fields of hotel architecture and design that will be examined in the November issue of the Hotel Business Review.