Appointments & Promotions

Midas Hospitality Names Jim Brueggemann as New CFO

Brueggemann previously served as company's Vice President of Finance

MARYLAND HEIGHTS, MO. January 11, 2017 - Midas Hospitality, a premier hotel management group, recently appointed Jim Brueggemann, CPA, as the company’s new Chief Financial Officer.

Brueggemann will manage the company’s central accounting office in order to deliver accurate and timely financial analysis. He will be accountable for the development of economic strategies and preparation of corporate growth plans. Brueggemann also will oversee both financial forecasting efforts and risk management operations.

Prior to his new position, Brueggemann was the company’s Vice President of Finance. He joined Midas Hospitality in May, 2013 with more than 18 years of accounting and finance experience. The majority of his career has been in real estate construction and development, as well as property management. Brueggemann graduated from the University of Missouri-Columbia with a BSBA in Accounting.

“Jim is an excellent choice for Chief Financial Officer, and we are pleased to promote him to this very integral position within our organization,” said David Robert, Midas Hospitality’s Managing Member and CEO. “We look forward to achieving even greater success in the upcoming years thanks to his experience and industry knowledge.”

Founded in 2006, Midas Hospitality has developed, opened and currently manages numerous properties including 30 hotels in 11 states. The company serves global brands including Hilton, IHG, Marriott, and Starwood. Midas Hospitality’s headquarters are located at 1804 Borman Circle Dr. in Maryland Heights, Mo. For more information, call (314) 692-0100 or visit http://www.midashospitality.com.

Coming Up In The February Online Hotel Business Review




Feature Focus
Social Media: Interacting with the Hotel Customer
Consider these astonishing numbers: 1.49 billion active monthly Facebook users. 1.1 billion active monthly YouTube users. 320 million active monthly Twitter users and nearly 400 million registered users on LinkedIn. 400 million active monthly Instagram users and 200 million active Google+ users. The power and reach of social media is an awesome force and it has transformed how hotels interact with their customers. In the past year, social media advertising spending increased 33.5% to nearly $24 billion dollars. Social networks are being utilized by hotels to reach more visitors, expand brand awareness, enhance brand reputation and to establish more direct and personal communication with their customers. Savvy hotel operators are adopting a comprehensive social media strategy, and there are several emerging trends to note. Video continues to be a powerful and influential element in social media marketing, with 70% of companies saying that it is their most effective marketing tool. Video generates a 62% higher engagement rate than photographs alone, and with new social sites like Meerkat and Periscope which offer live video streaming, those numbers will only increase. Sponsored content is another growing trend. Though advertorials have been around for decades, hotels are finding new ways to maximize the visibility of their content. Some are placing sponsored content on Facebook, or on influencer blogs. Another trend is the integration of a “Buy Now” button into social media websites. Customers will be able to make purchases without ever having to leave their favorite social sites. This development is a major convenience for customers and should also be an additional revenue source for hotels. The February Hotel Business Review will explore these issues and examine how some hotels are successfully integrating social media into their operations.