Appointments & Promotions

Midas Hospitality Names Jim Brueggemann as New CFO

Brueggemann previously served as company's Vice President of Finance

MARYLAND HEIGHTS, MO. January 11, 2017 - Midas Hospitality, a premier hotel management group, recently appointed Jim Brueggemann, CPA, as the company’s new Chief Financial Officer.

Brueggemann will manage the company’s central accounting office in order to deliver accurate and timely financial analysis. He will be accountable for the development of economic strategies and preparation of corporate growth plans. Brueggemann also will oversee both financial forecasting efforts and risk management operations.

Prior to his new position, Brueggemann was the company’s Vice President of Finance. He joined Midas Hospitality in May, 2013 with more than 18 years of accounting and finance experience. The majority of his career has been in real estate construction and development, as well as property management. Brueggemann graduated from the University of Missouri-Columbia with a BSBA in Accounting.

“Jim is an excellent choice for Chief Financial Officer, and we are pleased to promote him to this very integral position within our organization,” said David Robert, Midas Hospitality’s Managing Member and CEO. “We look forward to achieving even greater success in the upcoming years thanks to his experience and industry knowledge.”

Founded in 2006, Midas Hospitality has developed, opened and currently manages numerous properties including 30 hotels in 11 states. The company serves global brands including Hilton, IHG, Marriott, and Starwood. Midas Hospitality’s headquarters are located at 1804 Borman Circle Dr. in Maryland Heights, Mo. For more information, call (314) 692-0100 or visit http://www.midashospitality.com.

Coming Up In The June Online Hotel Business Review




{300x250.media}
Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.