Appointments & Promotions

Chesapeake Hospitality's Clifford Ferrara Named Executive Vice President Sales & Revenue Generation

GREENBELT, MD. January 11, 2017 — Chesapeake Hospitality, a dynamic third-party hotel management company, announced today that it has promoted Clifford Ferrara from senior vice president of sales, marketing and revenue management to executive vice president sales and revenue generation. Kim Sims, President of Chesapeake Hospitality, made the announcement.

As executive vice president, Ferrara will continue the daily management and oversight of advertising, direct sales, catering, e-commerce and digital marketing, and revenue management strategies for the company’s expansive portfolio of hotels nationally. In his new role, he will also serve as part of the leadership team driving strategic decisions impacting the company’s continued growth as one of the most recognized third party hotel management companies in the country today.

“Clifford is a passionate, connected and strong leader who exemplifies our core values while adding great experience to our leadership team and delivering impactful strategies to our owners with his depth of knowledge about the industry,” said Sims. “Throughout his successful career, he has developed an exceptional track record of accomplishments and we are proud to promote him into this well-deserved position as we continue to chart our strategic plan for the future.”

With the company for more than 17 years, Ferrara has served in various positions at the property level, including the Crowne Plaza Hollywood Beach in Hollywood, Florida, where he was pre-opening and post-opening general manager, as well as the 259-room Crown Plaza Houston Downtown in Houston, Texas where he served as general manager. He began his career with Chesapeake Hospitality as director of sales and marketing at the Hilton in Jacksonville, Florida.

Ferrara earned a Bachelor of Arts in English Literature from Hampden-Sydney College.

**About Chesapeake Hospitality

Celebrating 60 years in 2017, Greenbelt, MD-based Chesapeake Hospitality brings six decades and 200 collective years of executive experience to the owners of our diverse portfolio of properties nationally. Our hands-on approach using innovative and proprietary Web-based tools combined with our own deep industry knowledge ensures our revenue management strategies and investment recommendations will yield the highest revenue potential and sales growth at each of our properties. Boasting some of the highest employee retention rates in the industry, our people are with us for the long-term, ensuring owner’s personal attention, excellent service and strong relationships for the duration of our partnership. Our owners may have worked with other firms, but with Chesapeake Hospitality they experience what’s possible.

Coming Up In The April Online Hotel Business Review




Feature Focus
Guest Service: The Personalized Experience
In the not-too-distant future, when guests arrive at a hotel, they will check themselves in using a kiosk in the lobby, by- passing a stop at the front desk. When they call room service to order food, it will be from a hotel mobile tablet, practically eliminating any contact with friendly service people. Though these inevitable developments will likely result in delivered to their door by a robot. When they visit a restaurant, their orders will be placed and the bill will be paid some staff reduction, there is a silver lining – all the remaining hotel staff can be laser-focused on providing guests with the best possible service available. And for most guests, that means being the beneficiary of a personalized experience from the hotel. According to a recent Yahoo survey, 78 percent of hotel guests expressed a desire for some kind of personalization. They are seeking services that not only make them feel welcomed, but valued, and cause them to feel good about themselves. Hotels must strive to establish an emotional bond with their guests, the kind of bond that creates guest loyalty and brings them back time and again. But providing personalized service is more than knowing your guests by name. It’s leaving a bottle of wine in the room of a couple celebrating their anniversary, or knowing which guest enjoys having a fresh cup of coffee brought to their room as part of a wake-up call. It’s the small, thoughtful, personal gestures that matter most and produce the greatest effect. The April issue of the Hotel Business Review will document what some leading hotels are doing to cultivate and manage guest satisfaction in their operations.