Appointments & Promotions

Chesapeake Hospitality's Clifford Ferrara Named Executive Vice President Sales & Revenue Generation

GREENBELT, MD. January 11, 2017 — Chesapeake Hospitality, a dynamic third-party hotel management company, announced today that it has promoted Clifford Ferrara from senior vice president of sales, marketing and revenue management to executive vice president sales and revenue generation. Kim Sims, President of Chesapeake Hospitality, made the announcement.

As executive vice president, Ferrara will continue the daily management and oversight of advertising, direct sales, catering, e-commerce and digital marketing, and revenue management strategies for the company’s expansive portfolio of hotels nationally. In his new role, he will also serve as part of the leadership team driving strategic decisions impacting the company’s continued growth as one of the most recognized third party hotel management companies in the country today.

“Clifford is a passionate, connected and strong leader who exemplifies our core values while adding great experience to our leadership team and delivering impactful strategies to our owners with his depth of knowledge about the industry,” said Sims. “Throughout his successful career, he has developed an exceptional track record of accomplishments and we are proud to promote him into this well-deserved position as we continue to chart our strategic plan for the future.”

With the company for more than 17 years, Ferrara has served in various positions at the property level, including the Crowne Plaza Hollywood Beach in Hollywood, Florida, where he was pre-opening and post-opening general manager, as well as the 259-room Crown Plaza Houston Downtown in Houston, Texas where he served as general manager. He began his career with Chesapeake Hospitality as director of sales and marketing at the Hilton in Jacksonville, Florida.

Ferrara earned a Bachelor of Arts in English Literature from Hampden-Sydney College.

**About Chesapeake Hospitality

Celebrating 60 years in 2017, Greenbelt, MD-based Chesapeake Hospitality brings six decades and 200 collective years of executive experience to the owners of our diverse portfolio of properties nationally. Our hands-on approach using innovative and proprietary Web-based tools combined with our own deep industry knowledge ensures our revenue management strategies and investment recommendations will yield the highest revenue potential and sales growth at each of our properties. Boasting some of the highest employee retention rates in the industry, our people are with us for the long-term, ensuring owner’s personal attention, excellent service and strong relationships for the duration of our partnership. Our owners may have worked with other firms, but with Chesapeake Hospitality they experience what’s possible.

Coming Up In The March Online Hotel Business Review




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Human Resources: Inspiring a Journey of Success
In an increasingly competitive environment where hotels are competing to attract, and more importantly, to keep top talent, Human Resource managers are realizing the need to focus on improving their Employee Experience. Smart managers are embracing the idea of Employee Wellness which translates into a system of physical, mental, emotional, and purposeful well-being. Some organizations are even providing free counseling for their employees and their dependents. The goal is to nurture, support and engage with their employees in a way that increases productivity, improves customer service, enhances loyalty, and creates a more harmonious work environment for all. Along with this development is the need for more effective, ongoing training. Many HR managers rely on external training firms for this, but there is a growing trend which taps the experience and expertise that already exists within the organization. For example, younger employees likely have greater knowledge of social media which an older generation might struggle with. Harnessing this peer-to-peer learning can be an efficient and cost effective way of increasing skills, and as a result, the knowledge transferred is likely to be more acceptable and relevant. Finally, HR managers need to foster an environment that empowers people and taps into their full potential, inspiring a personal journey of success. The March Hotel Business Review will take a look at some of the strategies and techniques that human resource directors are currently developing in order to achieve success.