Appointments & Promotions

Chesapeake Hospitality's Clifford Ferrara Named Executive Vice President Sales & Revenue Generation

GREENBELT, MD. January 11, 2017 — Chesapeake Hospitality, a dynamic third-party hotel management company, announced today that it has promoted Clifford Ferrara from senior vice president of sales, marketing and revenue management to executive vice president sales and revenue generation. Kim Sims, President of Chesapeake Hospitality, made the announcement.

As executive vice president, Ferrara will continue the daily management and oversight of advertising, direct sales, catering, e-commerce and digital marketing, and revenue management strategies for the company’s expansive portfolio of hotels nationally. In his new role, he will also serve as part of the leadership team driving strategic decisions impacting the company’s continued growth as one of the most recognized third party hotel management companies in the country today.

“Clifford is a passionate, connected and strong leader who exemplifies our core values while adding great experience to our leadership team and delivering impactful strategies to our owners with his depth of knowledge about the industry,” said Sims. “Throughout his successful career, he has developed an exceptional track record of accomplishments and we are proud to promote him into this well-deserved position as we continue to chart our strategic plan for the future.”

With the company for more than 17 years, Ferrara has served in various positions at the property level, including the Crowne Plaza Hollywood Beach in Hollywood, Florida, where he was pre-opening and post-opening general manager, as well as the 259-room Crown Plaza Houston Downtown in Houston, Texas where he served as general manager. He began his career with Chesapeake Hospitality as director of sales and marketing at the Hilton in Jacksonville, Florida.

Ferrara earned a Bachelor of Arts in English Literature from Hampden-Sydney College.

**About Chesapeake Hospitality

Celebrating 60 years in 2017, Greenbelt, MD-based Chesapeake Hospitality brings six decades and 200 collective years of executive experience to the owners of our diverse portfolio of properties nationally. Our hands-on approach using innovative and proprietary Web-based tools combined with our own deep industry knowledge ensures our revenue management strategies and investment recommendations will yield the highest revenue potential and sales growth at each of our properties. Boasting some of the highest employee retention rates in the industry, our people are with us for the long-term, ensuring owner’s personal attention, excellent service and strong relationships for the duration of our partnership. Our owners may have worked with other firms, but with Chesapeake Hospitality they experience what’s possible.

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.