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Worldhotels Selects New CEO

Geoff Andrew to Lead Worldhotels

FRANKFURT, DE. January 11, 2017 – Worldhotels, a leading worldwide group of independent hotels, has selected Geoff Andrew as the organization’s new Chief Executive Officer. Andrew succeeds Dirk Fuehrer who is stepping down for personal reasons.

Andrew has been involved in travel and hospitality for nearly 30 years and has acquired a wealth of international sales, marketing and distribution experience. He has been employed by Worldhotels as Chief Operating Officer since 2014. Prior to joining Worldhotels, Andrew spent seven years as the managing director of Worldhotels’ former sister company, Nexus, following senior management roles at both Corinthia Hotels International and Summit Hotels and Resorts.

Dirk Fuehrer will continue to serve Worldhotels in an external advisory capacity and will substantially expedite the company’s development in Central and Eastern Europe.

Speaking of his successor, Fuehrer added, “I can think of no one better to lead Worldhotels. Geoff’s experience as COO, combined with his strong background in the hotel industry, make him the perfect choice to lead the group.”

“We're delighted that Geoff accepted the position as he has successfully led and executed many of our strategic initiatives over the past two years,” said Steve Rowley, Chairman of World Hotels AG. “While we respect and regret Dirk’s decision to leave, we are very pleased that he has agreed to remain involved in the business.”

“I am honored and excited about the opportunity to lead Worldhotels into the next phase of our strategic development,” said Andrew. “Our purpose is to empower true independence. I will do my best to serve the group and our hoteliers in this highly competitive market.”

About Worldhotels:

• Worldhotels is a global brand that brings together some of the world's most unique independent hotels. With reach into over 60 countries and six continents, the group targets savvy business and leisure travelers that seek an authentic and local experience when choosing a hotel.

• With over 45 years of excellence in the industry, the company's mission is to provide access to upscale hotels of character and distinction. Each hotel in the Worldhotels portfolio has been carefully selected to ensure it meets the group’s strict quality standards. Each hotel is measured against over 600 quality criteria every year.

• Worldhotels backs independent hotels with the power of a global brand while allowing them to retain their individual character and identity. The group offers an “affiliation model” which provides a comprehensive range of services that includes global marketing, sales, training, e-commerce and state-of-the-art distribution and technology.

• Guests can also earn points with the group’s own loyalty program, Worldhotels Peakpoints (worldhotels-peakpoints.com), and redeem them for hotel vouchers. Alternatively, they can collect miles for eligible stays thanks to an extensive list of 23 frequent flyer programs of the world's premier international carriers. Air France, Cathay Pacific, Lufthansa, United Airlines are just some of the partners that make earning miles with Worldhotels easy.

For reservations or information, visit worldhotels.com. Images are available from sneubauer@worldhotels.com.

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Coming Up In The April Online Hotel Business Review




Feature Focus
Guest Service: The Personalized Experience
In the not-too-distant future, when guests arrive at a hotel, they will check themselves in using a kiosk in the lobby, by- passing a stop at the front desk. When they call room service to order food, it will be from a hotel mobile tablet, practically eliminating any contact with friendly service people. Though these inevitable developments will likely result in delivered to their door by a robot. When they visit a restaurant, their orders will be placed and the bill will be paid some staff reduction, there is a silver lining – all the remaining hotel staff can be laser-focused on providing guests with the best possible service available. And for most guests, that means being the beneficiary of a personalized experience from the hotel. According to a recent Yahoo survey, 78 percent of hotel guests expressed a desire for some kind of personalization. They are seeking services that not only make them feel welcomed, but valued, and cause them to feel good about themselves. Hotels must strive to establish an emotional bond with their guests, the kind of bond that creates guest loyalty and brings them back time and again. But providing personalized service is more than knowing your guests by name. It’s leaving a bottle of wine in the room of a couple celebrating their anniversary, or knowing which guest enjoys having a fresh cup of coffee brought to their room as part of a wake-up call. It’s the small, thoughtful, personal gestures that matter most and produce the greatest effect. The April issue of the Hotel Business Review will document what some leading hotels are doing to cultivate and manage guest satisfaction in their operations.