Appointments & Promotions

Dream Hotel Group Appoints Laura Mutterperl as Executive Vice President and General Counsel

NEW YORK, N.Y. January 10, 2017 – Renowned hotel brand and management company Dream Hotel Group is pleased to announce the appointment of Laura Mutterperl as Executive Vice President and General Counsel. With nearly a decade of experience in driving hotel strategy from a business and legal standpoint, Mutterperl will play a key role in advancing the company’s growth. Home to Dream Hotels, Time Hotels, The Chatwal and Unscripted Hotels brands, Dream Hotel Group encompasses three business lines: Proprietary Brands, Hotel Management and Dining & Nightlife.

“We are thrilled to announce the addition of Laura Mutterperl to our team,” said Jay Stein, Chief Executive Officer, Dream Hotel Group. “With her extensive experience in hospitality and invaluable background in legal counsel, Laura is an ideal fit for the role of Executive Vice President and General Counsel as we continue to drive brand growth.”

Mutterperl joins Dream Hotel Group from Starwood Hotels and Resorts, where she was Vice President and Associate General Counsel. At Starwood, Mutterperl served as a point person across strategic planning and implementation in business operations and hotel development. She also has extensive experience as lead counsel across the restaurant, retail and spa businesses. Based primarily in North America, she also handled matters in Asia and the Middle East and worked for a stint in Starwood’s Asia Pacific headquarters. Mutterperl joined Starwood from Kirkland & Ellis, where she advised clients across private and public transactions, including mergers and acquisitions, financings, joint ventures, public offerings, corporate governance and other corporate matters.

“I am honored to join Dream Hotel Group as the company enters an exciting new phase of growth and development,” said Laura Mutterperl, Executive Vice President and General Counsel, Dream Hotel Group. “I’m looking forward to being part of the Dream team as we continue to expand the group’s new and existing lifestyle brands and operations.”

Laura Mutterperl graduated from Harvard College with honors and earned her JD from Harvard Law School. She joins Dream Hotel Group’s executive office in New York.

About Dream Hotel Group

Dream Hotel Group is a hotel brand and management company with a rich, 30-year history of managing properties in some of the world’s most highly competitive hotel environments. Home to its Dream Hotels, Time Hotels, The Chatwal and Unscripted Hotels brands, Dream Hotel Group encompasses three business lines: Proprietary Brands, Hotel Management and Dining & Nightlife. The Company is committed to the philosophy that forward-thinking design, service and guest experiences should be available across market segments. Dream Hotel Group is dedicated to offering travelers an authentic connection to their chosen destination through a truly original approach. www.dreamhotelgroup.com

Contact:
Katie Fontana
kfontana@dreamhotelgroup.com

Lauren Kuhl
lauren_kuhl@dkcnews.com

Coming Up In The February Online Hotel Business Review




Feature Focus
Social Media: Interacting with the Hotel Customer
Consider these astonishing numbers: 1.49 billion active monthly Facebook users. 1.1 billion active monthly YouTube users. 320 million active monthly Twitter users and nearly 400 million registered users on LinkedIn. 400 million active monthly Instagram users and 200 million active Google+ users. The power and reach of social media is an awesome force and it has transformed how hotels interact with their customers. In the past year, social media advertising spending increased 33.5% to nearly $24 billion dollars. Social networks are being utilized by hotels to reach more visitors, expand brand awareness, enhance brand reputation and to establish more direct and personal communication with their customers. Savvy hotel operators are adopting a comprehensive social media strategy, and there are several emerging trends to note. Video continues to be a powerful and influential element in social media marketing, with 70% of companies saying that it is their most effective marketing tool. Video generates a 62% higher engagement rate than photographs alone, and with new social sites like Meerkat and Periscope which offer live video streaming, those numbers will only increase. Sponsored content is another growing trend. Though advertorials have been around for decades, hotels are finding new ways to maximize the visibility of their content. Some are placing sponsored content on Facebook, or on influencer blogs. Another trend is the integration of a “Buy Now” button into social media websites. Customers will be able to make purchases without ever having to leave their favorite social sites. This development is a major convenience for customers and should also be an additional revenue source for hotels. The February Hotel Business Review will explore these issues and examine how some hotels are successfully integrating social media into their operations.