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Valencia Group Names Hospitality Veteran Trent Freeman as General Manager of Hotel Valencia Riverwalk

SAN ANTONIO, TX. January 10, 2017 – Hotel Valencia Riverwalk has named Trent Freeman as General Manager for the award-winning boutique property. In this position, Freeman will lead the hotel’s team in resetting the bar in San Antonio for providing “Timeless Hospitality.”

Freeman has held several management roles within Valencia Group over the past six years, most recently serving as Director of Corporate Projects for the Company. Prior to this position, he served as Director of Operations for Hotel Valencia Riverwalk; Director of Food and Beverage for Hotel Sorella CityCentre in Houston; and Food and Beverage Manager for Hotel Valencia Santana Row in San Jose.

“Trent is a consummate hospitality professional with an in-depth understanding of the myriad of details and personal touches that set Valencia Group properties apart from other hotels in our various markets,” said Roy Kretschmer, Executive Vice President of Operations for the Valencia Group. “He is the perfect person to lead the Hotel Valencia Riverwalk team as we unveil exciting new developments at the property in 2017.”

Prior to joining the Valencia Hotel Group, Freeman held various positions with The Peabody Hotel Group, Omni Hotels and Resorts and Four Seasons Hotels and Resorts. He holds a Bachelor of Business Administration degree from Texas State University and a Master of Hotel and Restaurant Management degree from the Conrad N. Hilton College – University of Houston.

“The hospitality business has been both my passion and my hobby for the past two decades,” said Freeman. “I love to work with a team to create amazing experiences for our guests. Beginning in 2017, we are poised to take these ‘amazing experiences’ that Hotel Valencia Riverwalk is renowned for to an entirely new level. I am thrilled to be on the forefront as we write the next chapter in Hotel Valencia Riverwalk’s story.”

About Valencia Group

Houston-based Valencia Group is a fully integrated hospitality company that provides management, development, branding and repositioning services for independent, full-service hotels owned by the company, in addition to third parties. Exceptional service, style and location have become brand trademarks. Earning both national and international recognition for their distinctive designs, amenities and settings, Valencia Group properties are destinations and gathering places within their respective communities, some further benefitting from and enriching their space within the cultural heart of a city. The company continues to forge a niche with hotels that anchor and add value to urban, mixed-use environments, which further support or enhance the guest experience with superior residential, restaurant, retail and office components. The Valencia Group portfolio currently includes the Valencia brands: Hotel Valencia Santana Row in San Jose, CA and Hotel Valencia Riverwalk in San Antonio, TX. The Sorella brands include Hotel Sorella CITYCENTRE in Houston, TX and Hotel Sorella Country Club Plaza in Kansas City, MO. The newest court concept brands include Lone Star Court in Austin, TX and Cavalry Court in College Station, TX. New openings in 2017 will include: The George™ in College Station, TX and Hotel Alessandra in Houston, TX. For more information, please visit www.valenciagroup.com

Contact:
Blithe Wiley
wiley@grandecom.net
210-863-9302

Coming Up In The February Online Hotel Business Review




Feature Focus
Social Media: Interacting with the Hotel Customer
Consider these astonishing numbers: 1.49 billion active monthly Facebook users. 1.1 billion active monthly YouTube users. 320 million active monthly Twitter users and nearly 400 million registered users on LinkedIn. 400 million active monthly Instagram users and 200 million active Google+ users. The power and reach of social media is an awesome force and it has transformed how hotels interact with their customers. In the past year, social media advertising spending increased 33.5% to nearly $24 billion dollars. Social networks are being utilized by hotels to reach more visitors, expand brand awareness, enhance brand reputation and to establish more direct and personal communication with their customers. Savvy hotel operators are adopting a comprehensive social media strategy, and there are several emerging trends to note. Video continues to be a powerful and influential element in social media marketing, with 70% of companies saying that it is their most effective marketing tool. Video generates a 62% higher engagement rate than photographs alone, and with new social sites like Meerkat and Periscope which offer live video streaming, those numbers will only increase. Sponsored content is another growing trend. Though advertorials have been around for decades, hotels are finding new ways to maximize the visibility of their content. Some are placing sponsored content on Facebook, or on influencer blogs. Another trend is the integration of a “Buy Now” button into social media websites. Customers will be able to make purchases without ever having to leave their favorite social sites. This development is a major convenience for customers and should also be an additional revenue source for hotels. The February Hotel Business Review will explore these issues and examine how some hotels are successfully integrating social media into their operations.