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Valencia Group Names Hospitality Veteran Trent Freeman as General Manager of Hotel Valencia Riverwalk

SAN ANTONIO, TX. January 10, 2017 – Hotel Valencia Riverwalk has named Trent Freeman as General Manager for the award-winning boutique property. In this position, Freeman will lead the hotel’s team in resetting the bar in San Antonio for providing “Timeless Hospitality.”

Freeman has held several management roles within Valencia Group over the past six years, most recently serving as Director of Corporate Projects for the Company. Prior to this position, he served as Director of Operations for Hotel Valencia Riverwalk; Director of Food and Beverage for Hotel Sorella CityCentre in Houston; and Food and Beverage Manager for Hotel Valencia Santana Row in San Jose.

“Trent is a consummate hospitality professional with an in-depth understanding of the myriad of details and personal touches that set Valencia Group properties apart from other hotels in our various markets,” said Roy Kretschmer, Executive Vice President of Operations for the Valencia Group. “He is the perfect person to lead the Hotel Valencia Riverwalk team as we unveil exciting new developments at the property in 2017.”

Prior to joining the Valencia Hotel Group, Freeman held various positions with The Peabody Hotel Group, Omni Hotels and Resorts and Four Seasons Hotels and Resorts. He holds a Bachelor of Business Administration degree from Texas State University and a Master of Hotel and Restaurant Management degree from the Conrad N. Hilton College – University of Houston.

“The hospitality business has been both my passion and my hobby for the past two decades,” said Freeman. “I love to work with a team to create amazing experiences for our guests. Beginning in 2017, we are poised to take these ‘amazing experiences’ that Hotel Valencia Riverwalk is renowned for to an entirely new level. I am thrilled to be on the forefront as we write the next chapter in Hotel Valencia Riverwalk’s story.”

About Valencia Group

Houston-based Valencia Group is a fully integrated hospitality company that provides management, development, branding and repositioning services for independent, full-service hotels owned by the company, in addition to third parties. Exceptional service, style and location have become brand trademarks. Earning both national and international recognition for their distinctive designs, amenities and settings, Valencia Group properties are destinations and gathering places within their respective communities, some further benefitting from and enriching their space within the cultural heart of a city. The company continues to forge a niche with hotels that anchor and add value to urban, mixed-use environments, which further support or enhance the guest experience with superior residential, restaurant, retail and office components. The Valencia Group portfolio currently includes the Valencia brands: Hotel Valencia Santana Row in San Jose, CA and Hotel Valencia Riverwalk in San Antonio, TX. The Sorella brands include Hotel Sorella CITYCENTRE in Houston, TX and Hotel Sorella Country Club Plaza in Kansas City, MO. The newest court concept brands include Lone Star Court in Austin, TX and Cavalry Court in College Station, TX. New openings in 2017 will include: The George™ in College Station, TX and Hotel Alessandra in Houston, TX. For more information, please visit www.valenciagroup.com

Contact:
Blithe Wiley
wiley@grandecom.net
210-863-9302

Coming Up In The July Online Hotel Business Review




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Hotel Spa: Measuring the Results
As the Hotel Spa and Wellness Movement continues to flourish, spa operations are seeking new and innovative ways to expand their menu of services to attract even more people to their facilities, and to and measure the results of spa treatments. Whether it’s spa, fitness, wellness meet guest expectations. Among new developments, there seems to be a growing emphasis on science to define or beauty services, guests are becoming increasingly careful about what they ingest, inhale or put on their skin, and they are requesting scientific data on the treatments they receive. They are open to exploring the benefits of alternative therapies – like brain fitness exercises, electro-magnetic treatments, and chromotherapy – but only if they have been validated scientifically. Similarly, some spas are integrating select medical services and procedures into their operations, continuing the convergence of hotel spas with the medical world. Parents are also increasingly concerned about the health and well-being of their children and are willing to devote time and money to overcome their poor diets, constant stress, and hours spent hunched over computer, tablet and smartphone screens. Parents are investing in wellness-centric family vacations; yoga and massage for kids; mindfulness and meditation classes; and healthy, locally sourced, organic food. For hotel spas, this trend represents a significant area for future growth. Other trends include the proliferation of Wellness Festivals which celebrate health and well-being, and position hotel spas front and center. The July issue of the Hotel Business Review will report on these trends and developments and examine how hotel spas are integrating them into their operations.