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Valencia Group Names Hospitality Veteran Trent Freeman as General Manager of Hotel Valencia Riverwalk

SAN ANTONIO, TX. January 10, 2017 – Hotel Valencia Riverwalk has named Trent Freeman as General Manager for the award-winning boutique property. In this position, Freeman will lead the hotel’s team in resetting the bar in San Antonio for providing “Timeless Hospitality.”

Freeman has held several management roles within Valencia Group over the past six years, most recently serving as Director of Corporate Projects for the Company. Prior to this position, he served as Director of Operations for Hotel Valencia Riverwalk; Director of Food and Beverage for Hotel Sorella CityCentre in Houston; and Food and Beverage Manager for Hotel Valencia Santana Row in San Jose.

“Trent is a consummate hospitality professional with an in-depth understanding of the myriad of details and personal touches that set Valencia Group properties apart from other hotels in our various markets,” said Roy Kretschmer, Executive Vice President of Operations for the Valencia Group. “He is the perfect person to lead the Hotel Valencia Riverwalk team as we unveil exciting new developments at the property in 2017.”

Prior to joining the Valencia Hotel Group, Freeman held various positions with The Peabody Hotel Group, Omni Hotels and Resorts and Four Seasons Hotels and Resorts. He holds a Bachelor of Business Administration degree from Texas State University and a Master of Hotel and Restaurant Management degree from the Conrad N. Hilton College – University of Houston.

“The hospitality business has been both my passion and my hobby for the past two decades,” said Freeman. “I love to work with a team to create amazing experiences for our guests. Beginning in 2017, we are poised to take these ‘amazing experiences’ that Hotel Valencia Riverwalk is renowned for to an entirely new level. I am thrilled to be on the forefront as we write the next chapter in Hotel Valencia Riverwalk’s story.”

About Valencia Group

Houston-based Valencia Group is a fully integrated hospitality company that provides management, development, branding and repositioning services for independent, full-service hotels owned by the company, in addition to third parties. Exceptional service, style and location have become brand trademarks. Earning both national and international recognition for their distinctive designs, amenities and settings, Valencia Group properties are destinations and gathering places within their respective communities, some further benefitting from and enriching their space within the cultural heart of a city. The company continues to forge a niche with hotels that anchor and add value to urban, mixed-use environments, which further support or enhance the guest experience with superior residential, restaurant, retail and office components. The Valencia Group portfolio currently includes the Valencia brands: Hotel Valencia Santana Row in San Jose, CA and Hotel Valencia Riverwalk in San Antonio, TX. The Sorella brands include Hotel Sorella CITYCENTRE in Houston, TX and Hotel Sorella Country Club Plaza in Kansas City, MO. The newest court concept brands include Lone Star Court in Austin, TX and Cavalry Court in College Station, TX. New openings in 2017 will include: The George™ in College Station, TX and Hotel Alessandra in Houston, TX. For more information, please visit www.valenciagroup.com

Contact:
Blithe Wiley
wiley@grandecom.net
210-863-9302

Coming Up In The November Online Hotel Business Review




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Feature Focus
Architecture & Design: Authentic, Interactive and Immersive
If there is one dominant trend in the field of hotel architecture and design, it’s that travelers are demanding authentic, immersive and interactive experiences. This is especially true for Millennials but Baby Boomers are seeking out meaningful experiences as well. As a result, the development of immersive travel experiences - winery resorts, culinary resorts, resorts geared toward specific sports enthusiasts - will continue to expand. Another kind of immersive experience is an urban resort – one that provides all the elements you'd expect in a luxury resort, but urbanized. The urban resort hotel is designed as a staging area where the city itself provides all the amenities, and the hotel functions as a kind of sophisticated concierge service. Another trend is a re-thinking of the hotel lobby, which has evolved into an active social hub with flexible spaces for work and play, featuring cafe?s, bars, libraries, computer stations, game rooms, and more. The goal is to make this area as interactive as possible and to bring people together, making the space less of a traditional hotel lobby and more of a contemporary gathering place. This emphasis on the lobby has also had an associated effect on the size of hotel rooms – they are getting smaller. Since most activities are designed to take place in the lobby, there is less time spent in rooms which justifies their smaller design. Finally, the wellness and ecology movements are also having a major impact on design. The industry is actively adopting standards so that new structures are not only environmentally sustainable, but also promote optimum health and well- being for the travelers who will inhabit them. These are a few of the current trends in the fields of hotel architecture and design that will be examined in the November issue of the Hotel Business Review.