Appointments & Promotions

Hotel Key West at Stock Island Marina Appoints Ryan Fredstrom as Executive Chef

Talented young chef brings an innovative edge to Stock Island's newest hotel and restaurants

KEY WEST, FL. January 10, 2017 — Ryan Fredstrom has been named Executive Chef to oversee two of Stock Island’s upcoming restaurant openings as well as the food & beverage operations for Hotel Key West. Pending the property’s highly anticipated arrival in early 2017, the seasoned culinary professional is gearing up to launch the area’s newest food & beverage outlets, Matt’s Stock Island Kitchen & Bar and Salty Oyster Dockside Bar & Grill.

As Executive Chef at Hotel Key West, Fredstrom will be responsible for overseeing daily F&B operations, menu conceptualization, managing back-of-house operations, and implementing new culinary programming and seafood-driven F&B concepts. In his new role, Fredstrom is tasked with creating engaging dining experiences that showcase Key West’s local roots and Stock Island’s iconic boatyard heritage.

Chef Fredstrom brings a wealth of industry experience, having worked his way up the ranks from line cook to executive chef. Over the past decade, he’s honed his skills at renowned hotels and restaurants across the United States, including award-winning restaurants Bourbon Steak at the Four Seasons Washington D.C. and Yardbird Southern Table & Bar in Miami Beach.

Throughout the course of his career, Fredstrom has mastered a plethora of international cuisines including Italian, Southern and Asian-Fusion, with a focus on seafood-driven specialties. Most recently, he served as executive chef at Angelina’s Ristorante in Bonita Springs, FL, where he implemented a monthly wine dinner featuring specially crafted menus with wine pairings, while overseeing employee management and training, menu planning, and budgeting, in addition to ensuring overall food quality and customer satisfaction.

“I'm thrilled to join the incredibly talented, progressive team that’s transforming Stock Island with their visionary plans for Hotel Key West at Stock Island Marina,” said Fredstrom. “And personally, as a fisherman myself, I’m most excited about the ocean full of fresh ingredients right outside our back door. It’s a chef’s dream to have such access and inspiration just steps away."

Slated to open in early 2017, Hotel Key West along with Matt’s Stock Island Kitchen & Bar and Salty Oyster Dockside Bar & Grill, are nearing the completion of their construction at Stock Island Marina Village. The hotel’s arrival will launch the transformation of the former shrimp boatyard and fishing village into a chic and contemporary destination, offering the largest deep water marina in the Florida Keys, direct ocean access, and an emerging retail and restaurant district.

Stock Island has begun to experience a gentrification that will elevate the standard of accommodations in Key West, attracting a new generation of discerning travelers seeking a stylish and upscale experience in the coveted vacation destination.

ABOUT HOTEL KEY WEST AT STOCK ISLAND MARINA

Uniquely situated between the mangroves lining Shrimp Road and the new state-of-the-art 220-slip Stock Island Marina, the 100-room Hotel Key West will feature architecture and design styles that pay homage to the industrial history of the first of Key West’s seven islands and its long tradition of working boatyards, fishing fleets and marinas. In addition to water views and a private terrace from every guest room, the property will feature a lush outdoor pool area with private cabanas, a bar & grill overlooking the marina, a “boat to table” seafood-driven restaurant and eco tours ranging from paddle boarding and kayaking to diving and fishing. For more information, visit www.thehotelkeywest.com.

Coming Up In The February Online Hotel Business Review




Feature Focus
Social Media: Interacting with the Hotel Customer
Consider these astonishing numbers: 1.49 billion active monthly Facebook users. 1.1 billion active monthly YouTube users. 320 million active monthly Twitter users and nearly 400 million registered users on LinkedIn. 400 million active monthly Instagram users and 200 million active Google+ users. The power and reach of social media is an awesome force and it has transformed how hotels interact with their customers. In the past year, social media advertising spending increased 33.5% to nearly $24 billion dollars. Social networks are being utilized by hotels to reach more visitors, expand brand awareness, enhance brand reputation and to establish more direct and personal communication with their customers. Savvy hotel operators are adopting a comprehensive social media strategy, and there are several emerging trends to note. Video continues to be a powerful and influential element in social media marketing, with 70% of companies saying that it is their most effective marketing tool. Video generates a 62% higher engagement rate than photographs alone, and with new social sites like Meerkat and Periscope which offer live video streaming, those numbers will only increase. Sponsored content is another growing trend. Though advertorials have been around for decades, hotels are finding new ways to maximize the visibility of their content. Some are placing sponsored content on Facebook, or on influencer blogs. Another trend is the integration of a “Buy Now” button into social media websites. Customers will be able to make purchases without ever having to leave their favorite social sites. This development is a major convenience for customers and should also be an additional revenue source for hotels. The February Hotel Business Review will explore these issues and examine how some hotels are successfully integrating social media into their operations.