Acquisitions & Hotel Openings

Chesapeake Hospitality to Manage New Hyde Resort & Residences

Management of south Florida's newest luxury high-rise beachfront property an example of company's continued growth and securing of new opportunities nationally

HOLLYWOOD, FL. January 9, 2017 - Chesapeake Hospitality, a dynamic third-party hotel management company, announced today it has been selected to manage the new Hyde Resort & Residences located in Hollywood, FL and designed by Brazilian architect Debora Aguiar. Chesapeake Hospitality President Kim Sims made the announcement.

Upon completion later this month, the property will feature 367 one, two and three bedroom ocean front suites offering the perfect fusion of sleek design and casual comfort, using organic materials, natural wood and stone, and atmospheric lighting.

“This new, spectacular luxury condo hotel is truly like none other bringing a fresh and sophisticated hospitality and living experience to the area,” said Sims. “Coupled with our industry leading and results-driven management strategies, our team of experienced professionals are ready to take on this exciting opportunity and deliver a quality, luxury experience. We continue to partner with owners of unique properties nationally that demand a singular focus to detail and this opportunity is a great example of that.”

Additionally, the property will include a permanent curated art collection installed throughout the public areas, two infinity-edge ocean view pools and sundeck, a state-of-the-art, fully equipped fitness center with a cardio theatre overlooking the pool deck, and a dedicated yoga and Pilates studio. It will also feature a luxurious beach-inspired spa by Emenaspa ™and two naturally lit meeting rooms that will accommodate up to 50 people each. The oceanfront guest suites will have LED smart televisions, private terraces with glass railings and unobstructed views of the Atlantic Ocean, floor-to-ceiling glass doors and windows, fully-equipped kitchens, and spacious soaking tubs and glass-enclosed showers in each room.

Hyde Resort & Residences has joined Preferred Hotels & Resorts under their Preferred Residences collection of luxury vacation properties. Located at 4111 South Ocean Drive, it is situated between Ft. Lauderdale and Miami, offering guests easy access to a variety of recreational activities, including golf, boating and sport fishing, as well as world-class dining, shopping and cultural events. The hotel is just eight miles from Ft. Lauderdale-Hollywood International Airport and 19 miles from Miami International Airport.

About Chesapeake Hospitality

Greenbelt, MD-based Chesapeake Hospitality brings more than five decades and 200 collective years of executive experience to the owners of our diverse portfolio of properties nationally. Our hands-on approach using innovative and proprietary Web-based tools combined with our own deep industry knowledge ensures our revenue management strategies and investment recommendations will yield the highest revenue potential and sales growth at each of our properties. Boasting some of the highest employee retention rates in the industry, our people are with us for the long-term, ensuring owner’s personal attention, excellent service and strong relationships for the duration of our partnership. Our owners may have worked with other firms, but with Chesapeake Hospitality they experience what’s possible.

Coming Up In The June Online Hotel Business Review




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Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.