Appointments & Promotions

Anthony DiGiovanni Promoted to Sr. Business & Leisure Sales Manager

Hotel Crescent Court - Uptown Dallas, TX

DALLAS, TX. January 4, 2017 – Hotel Crescent Court – the historic hotel deeply rooted in Dallas’ vibrant Uptown – proudly announces the promotion of Anthony DiGiovanni to Senior Business & Leisure Sales Manager of the Lone Star landmark. In this role, DiGiovanni will focus on stimulating new business for the 220-room hotel, achieving and exceeding sales goals and executing sales-related activities.

“Based on his accomplishments here at Hotel Crescent Court, we’re thrilled to elevate Anthony’s career with us as we begin the multi-million dollar transformation,” said Saun Lightbourne, Director of Sales & Marketing at Hotel Crescent Court. “He’s been an invaluable team member and his successful track record in hotel sales as well as his experience with luxury properties makes Anthony the perfect fit for this position.”

A Texan at heart, DiGiovanni has an established history of attaining revenue increases through the execution of targeted, innovative and well-planned sales strategies. Before the recent purchase of Hotel Crescent Court and the return to its iconic name, DiGiovanni was a Sales Manager with Rosewood Crescent. While transitioning the property to an independently owned hotel, he has been able to consistently maintain sales while learning and implementing new procedures, ultimately leading him to acquire his newest title. In addition to his previous role at Rosewood Crescent, DiGiovanni has also held positions at two high-end, standout Dallas hotels including Rosewood Mansion on Turtle Creek and Le Méridien Dallas, The Stoneleigh.

Situated in the heart of Uptown Dallas within the flourishing Crescent Complex lies Hotel Crescent Court, a Lone Star landmark mirroring its stylish surroundings – steps from the bustling Dallas Arts District with easy access to shopping, dining and entertainment. The luxury hotel’s 191 rooms and 29 lavish suites reflect gracious Texas hospitality including a private bar, custom bath products and thoughtful touches. Eleven innovative dining outlets satisfy guests’ culinary cravings, from the world-renowned Nobu featuring delectable Japanese fare to the glass-enclosed Conservatory overlooking courtyard gardens. With an award-winning spa and fitness center, as well as the members-only Crescent Club, Hotel Crescent Court echoes the exclusivity of a country club with sophisticated amenities, including a sparkling outdoor swimming pool, 17 event spaces encompassing 23,320 sq. ft. and specially-curated programs celebrating the community through unique and indigenous experiences. For more information, please visit www.crescentcourt.com or call 214-871-3200.

Coming Up In The February Online Hotel Business Review




Feature Focus
Social Media: Interacting with the Hotel Customer
Consider these astonishing numbers: 1.49 billion active monthly Facebook users. 1.1 billion active monthly YouTube users. 320 million active monthly Twitter users and nearly 400 million registered users on LinkedIn. 400 million active monthly Instagram users and 200 million active Google+ users. The power and reach of social media is an awesome force and it has transformed how hotels interact with their customers. In the past year, social media advertising spending increased 33.5% to nearly $24 billion dollars. Social networks are being utilized by hotels to reach more visitors, expand brand awareness, enhance brand reputation and to establish more direct and personal communication with their customers. Savvy hotel operators are adopting a comprehensive social media strategy, and there are several emerging trends to note. Video continues to be a powerful and influential element in social media marketing, with 70% of companies saying that it is their most effective marketing tool. Video generates a 62% higher engagement rate than photographs alone, and with new social sites like Meerkat and Periscope which offer live video streaming, those numbers will only increase. Sponsored content is another growing trend. Though advertorials have been around for decades, hotels are finding new ways to maximize the visibility of their content. Some are placing sponsored content on Facebook, or on influencer blogs. Another trend is the integration of a “Buy Now” button into social media websites. Customers will be able to make purchases without ever having to leave their favorite social sites. This development is a major convenience for customers and should also be an additional revenue source for hotels. The February Hotel Business Review will explore these issues and examine how some hotels are successfully integrating social media into their operations.