Appointments & Promotions

Conrad New York Appoints David Brinkman as Executive Chef for Union Square Events

NEW YORK, N.Y. December 22, 2016 – In partnership with Union Square Events, Conrad New York is pleased to announce the appointment of David Brinkman to Executive Chef for Union Square Events at Conrad New York. With more than 17 years of diverse culinary experience, Brinkman brings his expertise to lower Manhattan’s premier luxury hotel where he will manage all kitchen operations for banquets and catering by Union Square Events, the hotel’s exclusive catering partner.

“We are incredibly excited to welcome Chef Brinkman to his new role with Union Square Events at Conrad New York,” said Robert Rechtermann, general manager, Conrad New York. “His strong background in busy environments coupled with his superior level of leadership will be invaluable to our team and its continued success.”

In his new role, Brinkman will be responsible for expanding the hotel’s catering programming and leading menu development. His creativity and innovation will lead the kitchen in providing guests with a more exquisite dining experience.

Prior to his role as executive chef, Brinkman served as chef de cuisine at The Fourth and Botequim in New York where he managed catering, kitchen operations and day-to-day leadership responsibilities to ensure customer satisfaction and business profitability. Brinkman also honed his leadership skills as the executive sous chef at Batard, head chef at Maze restaurant and sous chef at Mandarin Oriental, all located in New York City.

Brinkman hails from Melvindale, Michigan and earned an Associate’s Degree in Culinary Arts from the Schoolcraft College Livonia in 2002.

To learn more about Conrad New York, please visit www.conradhotels.com/newyork or call 212.945.0100. For more information about Conrad Hotels & Resorts, please visit please visit http://news.conradhotels.com.

About Conrad New York


Located in the heart of lower Manhattan's Battery Park City, Conrad New York is a contemporary luxury hotel which was recently awarded with prestigious LEED Gold for New Construction Certification established by the U.S. Green Building Council (USGBC) and verified by the Green Building Certification Institution (USGBI). With magnificent views of the Hudson River, this exceptional 463 all-suite hotel is adjacent to Hudson River Park, and in close proximity to many of the city's important and historic landmarks and prominent neighborhoods, including TriBeCa and SoHo. Conrad New York offers a new standard of luxury, featuring spacious guestrooms that average over 430 square feet, each outfitted with integrated technology, flat-screen televisions and individual climate control, as well other unparalleled in-room amenities. Sixteen stories above street level, the hotel's seasonal "green roof" features a striking rooftop bar with endless views of the New York Harbor and Manhattan. The hotel boasts over 30,000 square feet of adaptable meeting space, including the 6,200 square-foot Gallery Ballroom; Union Square Events (USE) is the exclusive caterer.

About Conrad Hotels & Resorts

Conrad Hotels & Resorts is the destination for the new generation of smart luxury travelers for whom life, business, and pleasure seamlessly intersect. Conrad offers its guests an innovative way to Stay Inspired through a curated collection of 1, 3, or 5 hour experiences, available through www.stayinspired.com or through the intuitive digital Conrad Concierge app. Consisting of 28 properties across five continents, Conrad is part of Hilton, a leading global hospitality company. Connect with Conrad by booking at www.conradhotels.com. Learn more about the brand by visiting http://news.conradhotels.com.

About Union Square Events

Union Square Events (USE) is the catering and venue hospitality business from Danny Meyer’s Union Square Hospitality Group (USHG). Based in Manhattan’s Hudson Yards, USE creates experiences to savor that are rooted in USHG’s 30-year heritage of culinary excellence and Enlightened Hospitality. Through collaborations with a diverse portfolio of best in class clients and business partners, USE produces one-of-a-kind catered events and unparalleled dining experiences within a variety of cultural, corporate and entertainment venues throughout New York, Chicago and Washington DC. www.unionsquareevents.com

Contact:
Vildana Kurtovic
Vildana.Kurtovic@ConradHotels.com
(646) 769-4208

Mark Ricci
Mark.Ricci@hilton.com
(212) 261-5836

Magrino
ConradNY@smapr.com
(212) 957-3005

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.