Appointments & Promotions

Conrad New York Appoints David Brinkman as Executive Chef for Union Square Events

NEW YORK, N.Y. December 22, 2016 – In partnership with Union Square Events, Conrad New York is pleased to announce the appointment of David Brinkman to Executive Chef for Union Square Events at Conrad New York. With more than 17 years of diverse culinary experience, Brinkman brings his expertise to lower Manhattan’s premier luxury hotel where he will manage all kitchen operations for banquets and catering by Union Square Events, the hotel’s exclusive catering partner.

“We are incredibly excited to welcome Chef Brinkman to his new role with Union Square Events at Conrad New York,” said Robert Rechtermann, general manager, Conrad New York. “His strong background in busy environments coupled with his superior level of leadership will be invaluable to our team and its continued success.”

In his new role, Brinkman will be responsible for expanding the hotel’s catering programming and leading menu development. His creativity and innovation will lead the kitchen in providing guests with a more exquisite dining experience.

Prior to his role as executive chef, Brinkman served as chef de cuisine at The Fourth and Botequim in New York where he managed catering, kitchen operations and day-to-day leadership responsibilities to ensure customer satisfaction and business profitability. Brinkman also honed his leadership skills as the executive sous chef at Batard, head chef at Maze restaurant and sous chef at Mandarin Oriental, all located in New York City.

Brinkman hails from Melvindale, Michigan and earned an Associate’s Degree in Culinary Arts from the Schoolcraft College Livonia in 2002.

To learn more about Conrad New York, please visit www.conradhotels.com/newyork or call 212.945.0100. For more information about Conrad Hotels & Resorts, please visit please visit http://news.conradhotels.com.

About Conrad New York


Located in the heart of lower Manhattan's Battery Park City, Conrad New York is a contemporary luxury hotel which was recently awarded with prestigious LEED Gold for New Construction Certification established by the U.S. Green Building Council (USGBC) and verified by the Green Building Certification Institution (USGBI). With magnificent views of the Hudson River, this exceptional 463 all-suite hotel is adjacent to Hudson River Park, and in close proximity to many of the city's important and historic landmarks and prominent neighborhoods, including TriBeCa and SoHo. Conrad New York offers a new standard of luxury, featuring spacious guestrooms that average over 430 square feet, each outfitted with integrated technology, flat-screen televisions and individual climate control, as well other unparalleled in-room amenities. Sixteen stories above street level, the hotel's seasonal "green roof" features a striking rooftop bar with endless views of the New York Harbor and Manhattan. The hotel boasts over 30,000 square feet of adaptable meeting space, including the 6,200 square-foot Gallery Ballroom; Union Square Events (USE) is the exclusive caterer.

About Conrad Hotels & Resorts

Conrad Hotels & Resorts is the destination for the new generation of smart luxury travelers for whom life, business, and pleasure seamlessly intersect. Conrad offers its guests an innovative way to Stay Inspired through a curated collection of 1, 3, or 5 hour experiences, available through www.stayinspired.com or through the intuitive digital Conrad Concierge app. Consisting of 28 properties across five continents, Conrad is part of Hilton, a leading global hospitality company. Connect with Conrad by booking at www.conradhotels.com. Learn more about the brand by visiting http://news.conradhotels.com.

About Union Square Events

Union Square Events (USE) is the catering and venue hospitality business from Danny Meyer’s Union Square Hospitality Group (USHG). Based in Manhattan’s Hudson Yards, USE creates experiences to savor that are rooted in USHG’s 30-year heritage of culinary excellence and Enlightened Hospitality. Through collaborations with a diverse portfolio of best in class clients and business partners, USE produces one-of-a-kind catered events and unparalleled dining experiences within a variety of cultural, corporate and entertainment venues throughout New York, Chicago and Washington DC. www.unionsquareevents.com

Contact:
Vildana Kurtovic
Vildana.Kurtovic@ConradHotels.com
(646) 769-4208

Mark Ricci
Mark.Ricci@hilton.com
(212) 261-5836

Magrino
ConradNY@smapr.com
(212) 957-3005

Coming Up In The February Online Hotel Business Review




Feature Focus
Social Media: Interacting with the Hotel Customer
Consider these astonishing numbers: 1.49 billion active monthly Facebook users. 1.1 billion active monthly YouTube users. 320 million active monthly Twitter users and nearly 400 million registered users on LinkedIn. 400 million active monthly Instagram users and 200 million active Google+ users. The power and reach of social media is an awesome force and it has transformed how hotels interact with their customers. In the past year, social media advertising spending increased 33.5% to nearly $24 billion dollars. Social networks are being utilized by hotels to reach more visitors, expand brand awareness, enhance brand reputation and to establish more direct and personal communication with their customers. Savvy hotel operators are adopting a comprehensive social media strategy, and there are several emerging trends to note. Video continues to be a powerful and influential element in social media marketing, with 70% of companies saying that it is their most effective marketing tool. Video generates a 62% higher engagement rate than photographs alone, and with new social sites like Meerkat and Periscope which offer live video streaming, those numbers will only increase. Sponsored content is another growing trend. Though advertorials have been around for decades, hotels are finding new ways to maximize the visibility of their content. Some are placing sponsored content on Facebook, or on influencer blogs. Another trend is the integration of a “Buy Now” button into social media websites. Customers will be able to make purchases without ever having to leave their favorite social sites. This development is a major convenience for customers and should also be an additional revenue source for hotels. The February Hotel Business Review will explore these issues and examine how some hotels are successfully integrating social media into their operations.