Market & Trends Reports

Mira Moon Hong Kong Scoops Four Prestigious International Awards 2016

HONG KONG. CH. December 22, 2016 - Mira Moon Hotel, Hong Kong’s Most Awarded Boutique Hotel and the first design boutique hotel within the Mira Hotel Collection, proudly announces the exciting news of scooping four international awards for BEST BOUTIQUE HOTEL from the world renowned publications and organizations, namely:

  • Best Boutique Hotel Asia Pacific by TTG Travel Awards (Asia)
  • Best Boutique Hotel by Travel Weekly Asia
  • Asia’s Best City Boutique Hotel by World Boutique Hotel Award
  • Best City Boutique Hotel by Lotour Hong Kong Hotel Award

Reflecting on a highly successful year, Frank Foster, General Manager of Mira Moon (and Vice President, Revenue Strategy & Optimization of Miramar Hotels & Serviced Apartments) commented “It is our great honor to be recognized as one of the finest boutique hotels in the world and these awards are the testament to the efforts by the entire Mira Moon team since the opening. I am thankful to our travel partners and readers who have continually shown their support since the opening as well as the entire Mira Moon team for their contribution throughout the year.”

****The Awards**

TTG Travel Awards (Asia)

Top honors have once again bestowed on Mira Moon Hotel, as this fashionably storied boutique hotel was being voted as “Best Boutique Hotel Asia Pacific” at the 27th TTG Travel Awards (Asia) for the second year in a row in October. Winning the “Best Boutique Hotel Asia Pacific” by TTG Travel Awards (Asia) for the second time, this is again the recognition and acknowledgement by the industry professionals, travel partners and sophisticated readers for Mira Moon’s service excellence and topnotch high-tech amenities.

Travel Weekly Asia 2016 Reader Choice Awards

In the same month, Mira Moon was crowned as “Best Boutique Hotel Asia Pacific” at Travel Weekly Asia 2016 Reader Choice Awards for the very first time. Being voted by readers and industry professionals including travel consultants, tour operators and destination management companies, these two renowned awards are once again an affirmation of the collective efforts provided by the entire Mira Moon Team. The awards cement the seamless service provided by the team as well as to capture the outstanding service performance of Mira Moon. Boasting a pioneer hotel offering personalized and tech-savvy gadgets, all in-house guests enjoy the portable Wi-Fi On The Go, in-room iPad mini, hotel Wi-Fi, Bluetooth audio system and digital hotel directory on a complimentary basis.

World Boutique Hotel Award

In November, the hotel was honored to receive the second award from World Boutique Hotel Awards 2016 named Mira Moon as “Asia’s Best City Boutique Hotel”, for its standout amenities, cutting-edge design and superb service. World Boutique Hotel Award is the first and only international award scheme exclusively dedicated to recognizing unique excellence among luxury boutique hotels round the globe.

Lotour Hong Kong Hotel Award

Lotour Hong Kong Hotel Award collaborates with CTV in China recognizing the great effort of the hotel. Evaluated by the Awards Committee comprising seasoned hospitality judges, the “Best City Boutique Hotel” award recognizes the hotel’s service excellence in giving great experience to guests as well as the bespoke design concept and tech savvy amenities of the hotel. is one of the leading travel information site based in China with over 22 million registered users. During the assessment period, all finalists were reviewed by discerning travel bloggers and critics accessing the hotel’s service quality, product innovation and guest engagement that stand out from its competitors. Winning the award from has further strengthened the leading position of Mira Moon as best boutique hotel in Hong Kong.

About Mira Moon

Mira Moon is the very first boutique hotel within the Mira Hotel Collection conceived under the creative direction of the famous design guru – Wanders & YOO. Equipped with 91 one-of-a-kind guestrooms and suite, all five guestroom types and the striking suite of Mira Moon are the modern rendition of the Chinese Mid-Autumn Festival mythology. Tech-savvy features are available at your finger tips allow you to stay connected at all times. Complimentary privileges include portable Wi-Fi On The Go, Wi-Fi throughout the hotel, iPad mini with customized apps, and “PressReader” access with over 5,700 free online publications.

Located at the heart of bustling Causeway Bay on Hong Kong Island, the 5-star boutique hotel Mira Moon is part of the vibrant entertainment district with landmarks like Times Square, Sogo and Hysan Place. Mira Moon also boasts as the only design hotel within a few minutes’ walk from Hong Kong Convention and Exhibition Centre.

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Coming Up In The April Online Hotel Business Review

Feature Focus
Guest Service: The Personalized Experience
In the not-too-distant future, when guests arrive at a hotel, they will check themselves in using a kiosk in the lobby, by- passing a stop at the front desk. When they call room service to order food, it will be from a hotel mobile tablet, practically eliminating any contact with friendly service people. Though these inevitable developments will likely result in delivered to their door by a robot. When they visit a restaurant, their orders will be placed and the bill will be paid some staff reduction, there is a silver lining – all the remaining hotel staff can be laser-focused on providing guests with the best possible service available. And for most guests, that means being the beneficiary of a personalized experience from the hotel. According to a recent Yahoo survey, 78 percent of hotel guests expressed a desire for some kind of personalization. They are seeking services that not only make them feel welcomed, but valued, and cause them to feel good about themselves. Hotels must strive to establish an emotional bond with their guests, the kind of bond that creates guest loyalty and brings them back time and again. But providing personalized service is more than knowing your guests by name. It’s leaving a bottle of wine in the room of a couple celebrating their anniversary, or knowing which guest enjoys having a fresh cup of coffee brought to their room as part of a wake-up call. It’s the small, thoughtful, personal gestures that matter most and produce the greatest effect. The April issue of the Hotel Business Review will document what some leading hotels are doing to cultivate and manage guest satisfaction in their operations.