Expansions & Renovations

Kansas City Marriott Country Club Plaza Unveils A Reimagined Traveler Experience

KANSAS CITY, MO. December 21, 2016 – The Kansas City Marriott Country Club Plaza Hotel unveiled today its transformed guest experience that included new guest rooms, recently redesigned as a part of the ongoing reinvention of Marriott Hotels, the signature brand of Marriott International. The hotel is one of numerous hotels within the brand’s portfolio across North America that is introducing this modern and sleek design. The unexpected look for the Marriott provides an elevated experience that today’s travelers’ want and need.

“We want our guests to experience forward-thinking, aesthetically pleasing spaces that help foster their inventive nature,” said Matthew Carroll, vice president, Marriott Hotels. “Marriott Hotels has consistently pushed the boundaries of innovation in travel to create experiences that inspire and push our guests’ creativity. The Kansas City Marriott Country Club Plaza is a unique destination hotel and has accomplished this and more.”

The elevated sense of arrival begins with spectacular exterior illumination that puts a spotlight on the first impression and welcome experience. The check-in/check-out process has also been changed to allow guests the flexibility to check-in/check-out from their mobile devices.

The reimagined rooms offer a spacious and upgraded look complete with tailored solutions. Based on consumer insights, locally-inspired accents are reflective of Kansas City architecture and museums. The work surface provides flexibility to freely move and use technology wherever the guest desires. Bathtubs have been replaced with deluxe walk-in showers and spa-like lighting to provide a relaxed and upgraded bath experience.

“Inspired by a new generation of travelers, our transformed hotel blends style and function that provides guests with the space to explore and expand their creativity,” said General Manager, Brett Ellison. “Creative in approach and innovative in design, we are excited to welcome guests to the elevated experience at the new Country Club Plaza.”

Meeting and catering areas have also been reimagined and expanded to over 18,000 sq. ft. providing a functional space for memorable weddings, corporate events and signature celebrations. An additional 2,300 sq. ft. of meeting space was incorporated, which includes a new “Plaza Terrace” event space featuring a spectacular view of the Country Club Plaza and an event room adjacent to the second floor conference and event spaces named “Hyde Park.”

Other enhancements to the hotel include the Marriott Hotels Greatroom lobby – a stylish hub of the hotel that serves as a great social gathering place for guests to connect (or disconnect) after a busy day of business meetings, shopping or city exploration. Along with the Greatroom, the hotel transformed the Concierge Lounge, an exclusive area reserved for Elite and Club paying members with perks, including a range of complimentary food and premium beverage options, including breakfast and refreshments, as well as free Wi-Fi, printing and power supplies to ensure uninterrupted productivity for business travelers.

The hotel is situated in the heart of Kansas City, in the Country Club Plaza area and adjacent to the trendy Westport historic neighborhood. Just four miles south of Downtown, the Power & Light District, Sprint Center and Kansas City Convention Center, the hotel puts guests in the middle of the city’s sophisticated dining, entertainment and shopping scene. The award-winning Kansas City Marriott Country Club Plaza is owned by Carey Watermark Investors and operated by a subsidiary of Interstate Hotels & Resorts under license from Marriott International, Inc. or one of its affiliates.

About Kansas City Marriott Country Club Plaza

The Kansas City Marriott Country Club Plaza is an award-winning full service hotel situated in the heart of Kansas City on Country Club Plaza, providing guests access to the best shopping, dining and entertainment the City has to offer. Having went through a design transformation, the Kansas City Marriott Country Club Plaza now features refreshed guest rooms, public areas and event spaces that invoke a contemporary feel reflective of the local community and maintain the Marriott brand appeal, traditions and values. For more information or to book a stay, please visit, http://www.marriott.com/hotels/travel/mcipl-kansas-city-marriott-country-club-plaza

About Marriott Hotels

With 500 hotels and resorts in more than 50 countries around the world, Marriott Hotels is evolving travel through every aspect of the guest’s stay, enabling the next generation to Travel Brilliantly. Boldly transforming itself for mobile and global travelers who blend work and play, Marriott leads the industry with innovations, including the Greatroom lobby and Mobile Guest Services that elevates style & design and technology. All Marriott hotels participate in the award winning Marriott Rewards frequent travel program that allows members to earn hotel points or airline miles for every dollar spent during each stay. For more information, visit www.MarriottHotels.com.

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.