Expansions & Renovations

Kansas City Marriott Country Club Plaza Unveils A Reimagined Traveler Experience

KANSAS CITY, MO. December 21, 2016 – The Kansas City Marriott Country Club Plaza Hotel unveiled today its transformed guest experience that included new guest rooms, recently redesigned as a part of the ongoing reinvention of Marriott Hotels, the signature brand of Marriott International. The hotel is one of numerous hotels within the brand’s portfolio across North America that is introducing this modern and sleek design. The unexpected look for the Marriott provides an elevated experience that today’s travelers’ want and need.

“We want our guests to experience forward-thinking, aesthetically pleasing spaces that help foster their inventive nature,” said Matthew Carroll, vice president, Marriott Hotels. “Marriott Hotels has consistently pushed the boundaries of innovation in travel to create experiences that inspire and push our guests’ creativity. The Kansas City Marriott Country Club Plaza is a unique destination hotel and has accomplished this and more.”

The elevated sense of arrival begins with spectacular exterior illumination that puts a spotlight on the first impression and welcome experience. The check-in/check-out process has also been changed to allow guests the flexibility to check-in/check-out from their mobile devices.

The reimagined rooms offer a spacious and upgraded look complete with tailored solutions. Based on consumer insights, locally-inspired accents are reflective of Kansas City architecture and museums. The work surface provides flexibility to freely move and use technology wherever the guest desires. Bathtubs have been replaced with deluxe walk-in showers and spa-like lighting to provide a relaxed and upgraded bath experience.

“Inspired by a new generation of travelers, our transformed hotel blends style and function that provides guests with the space to explore and expand their creativity,” said General Manager, Brett Ellison. “Creative in approach and innovative in design, we are excited to welcome guests to the elevated experience at the new Country Club Plaza.”

Meeting and catering areas have also been reimagined and expanded to over 18,000 sq. ft. providing a functional space for memorable weddings, corporate events and signature celebrations. An additional 2,300 sq. ft. of meeting space was incorporated, which includes a new “Plaza Terrace” event space featuring a spectacular view of the Country Club Plaza and an event room adjacent to the second floor conference and event spaces named “Hyde Park.”

Other enhancements to the hotel include the Marriott Hotels Greatroom lobby – a stylish hub of the hotel that serves as a great social gathering place for guests to connect (or disconnect) after a busy day of business meetings, shopping or city exploration. Along with the Greatroom, the hotel transformed the Concierge Lounge, an exclusive area reserved for Elite and Club paying members with perks, including a range of complimentary food and premium beverage options, including breakfast and refreshments, as well as free Wi-Fi, printing and power supplies to ensure uninterrupted productivity for business travelers.

The hotel is situated in the heart of Kansas City, in the Country Club Plaza area and adjacent to the trendy Westport historic neighborhood. Just four miles south of Downtown, the Power & Light District, Sprint Center and Kansas City Convention Center, the hotel puts guests in the middle of the city’s sophisticated dining, entertainment and shopping scene. The award-winning Kansas City Marriott Country Club Plaza is owned by Carey Watermark Investors and operated by a subsidiary of Interstate Hotels & Resorts under license from Marriott International, Inc. or one of its affiliates.

About Kansas City Marriott Country Club Plaza

The Kansas City Marriott Country Club Plaza is an award-winning full service hotel situated in the heart of Kansas City on Country Club Plaza, providing guests access to the best shopping, dining and entertainment the City has to offer. Having went through a design transformation, the Kansas City Marriott Country Club Plaza now features refreshed guest rooms, public areas and event spaces that invoke a contemporary feel reflective of the local community and maintain the Marriott brand appeal, traditions and values. For more information or to book a stay, please visit, http://www.marriott.com/hotels/travel/mcipl-kansas-city-marriott-country-club-plaza

About Marriott Hotels

With 500 hotels and resorts in more than 50 countries around the world, Marriott Hotels is evolving travel through every aspect of the guest’s stay, enabling the next generation to Travel Brilliantly. Boldly transforming itself for mobile and global travelers who blend work and play, Marriott leads the industry with innovations, including the Greatroom lobby and Mobile Guest Services that elevates style & design and technology. All Marriott hotels participate in the award winning Marriott Rewards frequent travel program that allows members to earn hotel points or airline miles for every dollar spent during each stay. For more information, visit www.MarriottHotels.com.

Coming Up In The February Online Hotel Business Review




Feature Focus
Social Media: Interacting with the Hotel Customer
Consider these astonishing numbers: 1.49 billion active monthly Facebook users. 1.1 billion active monthly YouTube users. 320 million active monthly Twitter users and nearly 400 million registered users on LinkedIn. 400 million active monthly Instagram users and 200 million active Google+ users. The power and reach of social media is an awesome force and it has transformed how hotels interact with their customers. In the past year, social media advertising spending increased 33.5% to nearly $24 billion dollars. Social networks are being utilized by hotels to reach more visitors, expand brand awareness, enhance brand reputation and to establish more direct and personal communication with their customers. Savvy hotel operators are adopting a comprehensive social media strategy, and there are several emerging trends to note. Video continues to be a powerful and influential element in social media marketing, with 70% of companies saying that it is their most effective marketing tool. Video generates a 62% higher engagement rate than photographs alone, and with new social sites like Meerkat and Periscope which offer live video streaming, those numbers will only increase. Sponsored content is another growing trend. Though advertorials have been around for decades, hotels are finding new ways to maximize the visibility of their content. Some are placing sponsored content on Facebook, or on influencer blogs. Another trend is the integration of a “Buy Now” button into social media websites. Customers will be able to make purchases without ever having to leave their favorite social sites. This development is a major convenience for customers and should also be an additional revenue source for hotels. The February Hotel Business Review will explore these issues and examine how some hotels are successfully integrating social media into their operations.