Expansions & Renovations

San Francisco's The Inn at Union Square Undergoes Renovation of Guestrooms and Public Spaces

SAN FRANCISCO, CA. December 20, 2016 – The Inn at Union Square, a Greystone property, announces the top-to-bottom renovation of the boutique San Francisco hotel’s 30 guestrooms, suites, and public spaces. Slated for completion in January 2017, the renovations to the charming and intimate hotel are inspired by philanthropist and celebrated proponent of the arts Alma Spreckels, considered by many as the “great grandmother of San Francisco,” with details that evoke a residential quality influenced by the unique and historic homes of the city. This renovation, complemented by the hotel’s central location and signature guest service, will ensure the Inn at Union Square provides guests with a best in class experience and remains the top boutique destination in San Francisco for years to come.

“We are thrilled to announce the exciting news of our renovation. Inspired by Alma Spreckels—often said to be the soul of the City—as well as San Francisco’s grand Victorians, our updated rooms and public spaces will provide guests with a unique slice of San Francisco life and a true home away from home,” said Ramon Serrano, General Manager of the Inn at Union Square. “From artwork to doorways, we closely scrutinize every aspect of these renovations to make sure that we were honoring the special history of the hotel and this magnificent city, ensuring that we are providing a welcoming and comfortable experience for all of our guests, both those returning to us and those discovering us for the first time.”

This refreshment of the beloved hotel, in the heart of Union Square, will offer guests a true sense of home that is influenced by the spirit of San Francisco. The renovations, which were helmed by interior design firm Perkins + Will, feature a new color palette of whites and greys with plum, gold and burnt orange accents. New guest room details include tufted headboards, plush velvet lounge chairs, black out draperies, ample space for lounging and entertaining, and artwork inspired by San Francisco and Alma Spreckels’ love for dance, theatre, and French Baroque design. The renovated bathrooms will also feature a spa-like experience, with Calcutta marble, floating glass shelves, and oversized mirrors.

The hotel’s public spaces will also benefit from the renovation. The lobby will serve as a formal entryway, featuring oversized art pieces, soft benches, and accessories that give a touch of home. The public parlors—one on each floor—will be a modern interpretation of the formal living rooms of San Francisco’s historic homes, most featuring fully-functioning wood burning fireplaces, cabinet walls filled with artwork, vases, and sculptures, and new soft seating for socializing or enjoying a glass of wine. Corridors will also be transformed with accents of hardwood flooring and gallery artwork, and each guest room’s entry doors will be personalized with its own color, number, and unique door knocker inspired by San Francisco entry doors.

Located just steps from bustling Union Square, the Inn at Union Square is a hidden gem that offers guests a comfortable and unforgettable experience with impeccable service and attention to detail. Guests of the Inn enjoy the conveniences of a centrally-located boutique hotel with complimentary continental breakfast, complimentary evening wine and cheese reception, complimentary wireless Internet access, and room service from neighboring Morton’s Steakhouse.

For more information, please visit www.unionsquare.com.

About The Inn at Union Square

Ranked in the top 5 out of 235 hotels in San Francisco on TripAdvisor, The Inn at Union Square features 30 well-appointed hotel rooms that exude style and the charm of old San Francisco. Located in the heart of Union Square, The Inn at Union Square is a retreat in the center of it all where guests can experience the exceptional variety of the great San Francisco sights, shopping, attractions and restaurants that make San Francisco so special. Modern comforts like complimentary high speed wireless internet, flat screen TVs, spa style robes, nightly turndown service, luxury bedding, plush pillow top mattresses, and dark wood furnishings make you feel right at home. Whether you are traveling for leisure or for business, wake up to a delicious expanded continental breakfast, or unwind at our evening wine and cheese reception in front of one of the wood-burning fireplaces. To learn more, visit www.unionsquare.com.

About Greystone Hotels

An independently owned hotel and hospitality management company with 11 West Coast properties in California and Oregon, Greystone Hotels was founded in 1995 by Eric Horodas (President) and Peter Trethewey. Dedicated to superior customer service and eco-friendly hospitality management, the “Greystone Portfolio” consists of 8 independent, non-branded boutique hotels and inns, and 3 flagship affiliated properties (Best Western International and Marriott International). Greystone’s management focuses on providing exceptional guest experiences for discerning business and leisure travelers. All of Greystone’s hotels offer great value, thoughtful amenities, and a comfortable, relaxing environment. We pride ourselves on ensuring that our guests "Experience Exceptional Service." In 2009, all of Greystone’s California properties were certified by the California Green Lodging Association for our sustainability efforts, while Greystone’s 8 non-branded independent boutique hotels are all members of the L.E. Hotels family—a global hotel representation company.

Hannah Frail

Coming Up In The April Online Hotel Business Review

Feature Focus
Guest Service: The Personalized Experience
In the not-too-distant future, when guests arrive at a hotel, they will check themselves in using a kiosk in the lobby, by- passing a stop at the front desk. When they call room service to order food, it will be from a hotel mobile tablet, practically eliminating any contact with friendly service people. Though these inevitable developments will likely result in delivered to their door by a robot. When they visit a restaurant, their orders will be placed and the bill will be paid some staff reduction, there is a silver lining – all the remaining hotel staff can be laser-focused on providing guests with the best possible service available. And for most guests, that means being the beneficiary of a personalized experience from the hotel. According to a recent Yahoo survey, 78 percent of hotel guests expressed a desire for some kind of personalization. They are seeking services that not only make them feel welcomed, but valued, and cause them to feel good about themselves. Hotels must strive to establish an emotional bond with their guests, the kind of bond that creates guest loyalty and brings them back time and again. But providing personalized service is more than knowing your guests by name. It’s leaving a bottle of wine in the room of a couple celebrating their anniversary, or knowing which guest enjoys having a fresh cup of coffee brought to their room as part of a wake-up call. It’s the small, thoughtful, personal gestures that matter most and produce the greatest effect. The April issue of the Hotel Business Review will document what some leading hotels are doing to cultivate and manage guest satisfaction in their operations.