Expansions & Renovations

San Francisco's The Inn at Union Square Undergoes Renovation of Guestrooms and Public Spaces

SAN FRANCISCO, CA. December 20, 2016 – The Inn at Union Square, a Greystone property, announces the top-to-bottom renovation of the boutique San Francisco hotel’s 30 guestrooms, suites, and public spaces. Slated for completion in January 2017, the renovations to the charming and intimate hotel are inspired by philanthropist and celebrated proponent of the arts Alma Spreckels, considered by many as the “great grandmother of San Francisco,” with details that evoke a residential quality influenced by the unique and historic homes of the city. This renovation, complemented by the hotel’s central location and signature guest service, will ensure the Inn at Union Square provides guests with a best in class experience and remains the top boutique destination in San Francisco for years to come.

“We are thrilled to announce the exciting news of our renovation. Inspired by Alma Spreckels—often said to be the soul of the City—as well as San Francisco’s grand Victorians, our updated rooms and public spaces will provide guests with a unique slice of San Francisco life and a true home away from home,” said Ramon Serrano, General Manager of the Inn at Union Square. “From artwork to doorways, we closely scrutinize every aspect of these renovations to make sure that we were honoring the special history of the hotel and this magnificent city, ensuring that we are providing a welcoming and comfortable experience for all of our guests, both those returning to us and those discovering us for the first time.”

This refreshment of the beloved hotel, in the heart of Union Square, will offer guests a true sense of home that is influenced by the spirit of San Francisco. The renovations, which were helmed by interior design firm Perkins + Will, feature a new color palette of whites and greys with plum, gold and burnt orange accents. New guest room details include tufted headboards, plush velvet lounge chairs, black out draperies, ample space for lounging and entertaining, and artwork inspired by San Francisco and Alma Spreckels’ love for dance, theatre, and French Baroque design. The renovated bathrooms will also feature a spa-like experience, with Calcutta marble, floating glass shelves, and oversized mirrors.

The hotel’s public spaces will also benefit from the renovation. The lobby will serve as a formal entryway, featuring oversized art pieces, soft benches, and accessories that give a touch of home. The public parlors—one on each floor—will be a modern interpretation of the formal living rooms of San Francisco’s historic homes, most featuring fully-functioning wood burning fireplaces, cabinet walls filled with artwork, vases, and sculptures, and new soft seating for socializing or enjoying a glass of wine. Corridors will also be transformed with accents of hardwood flooring and gallery artwork, and each guest room’s entry doors will be personalized with its own color, number, and unique door knocker inspired by San Francisco entry doors.

Located just steps from bustling Union Square, the Inn at Union Square is a hidden gem that offers guests a comfortable and unforgettable experience with impeccable service and attention to detail. Guests of the Inn enjoy the conveniences of a centrally-located boutique hotel with complimentary continental breakfast, complimentary evening wine and cheese reception, complimentary wireless Internet access, and room service from neighboring Morton’s Steakhouse.

For more information, please visit www.unionsquare.com.

About The Inn at Union Square

Ranked in the top 5 out of 235 hotels in San Francisco on TripAdvisor, The Inn at Union Square features 30 well-appointed hotel rooms that exude style and the charm of old San Francisco. Located in the heart of Union Square, The Inn at Union Square is a retreat in the center of it all where guests can experience the exceptional variety of the great San Francisco sights, shopping, attractions and restaurants that make San Francisco so special. Modern comforts like complimentary high speed wireless internet, flat screen TVs, spa style robes, nightly turndown service, luxury bedding, plush pillow top mattresses, and dark wood furnishings make you feel right at home. Whether you are traveling for leisure or for business, wake up to a delicious expanded continental breakfast, or unwind at our evening wine and cheese reception in front of one of the wood-burning fireplaces. To learn more, visit www.unionsquare.com.

About Greystone Hotels

An independently owned hotel and hospitality management company with 11 West Coast properties in California and Oregon, Greystone Hotels was founded in 1995 by Eric Horodas (President) and Peter Trethewey. Dedicated to superior customer service and eco-friendly hospitality management, the “Greystone Portfolio” consists of 8 independent, non-branded boutique hotels and inns, and 3 flagship affiliated properties (Best Western International and Marriott International). Greystone’s management focuses on providing exceptional guest experiences for discerning business and leisure travelers. All of Greystone’s hotels offer great value, thoughtful amenities, and a comfortable, relaxing environment. We pride ourselves on ensuring that our guests "Experience Exceptional Service." In 2009, all of Greystone’s California properties were certified by the California Green Lodging Association for our sustainability efforts, while Greystone’s 8 non-branded independent boutique hotels are all members of the L.E. Hotels family—a global hotel representation company.

Contact:
Hannah Frail
hannahf@cinchpr.com
415.392.2231

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.