Acquisitions & Hotel Openings

Marriott Courtyard Hotel Becomes the First Branded Hotel in Bonaire

KRALENDIJK, BN. December 15, 2016 – Courtyard by Marriott Bonaire has officially announced its opening, marking the first international hotel brand to have a presence on the island. The 140-room property, conveniently located less than a quarter mile from the island’s airport and five minutes from Downtown Kralendijk, opens with rates from $159.00 and a Marriott Rewards member offer of 10% off plus 2,000 bonus reward points.

The Courtyard by Marriott Bonaire will cater to leisure consumers as well as the business traveler with three meeting spaces totaling just over 2,700 square feet. Additional guest amenities include a state-of-the-art fitness center, infinity pool, and BLT Grille - an American steakhouse, with an onsite dive center scheduled to open in early 2017. Also featured is Courtyard by Marriott’s signature state-of-the-art lobby flexible space, free Wi-Fi and easy access to the latest news, weather and airport conditions via GoBoard technology.

“The Courtyard now provides an accommodation option that complements the experience to be found in Bonaire. The appeal of this island is in its natural beauty. The untouched beaches, pristine and world-renowned diving, land and water adventures, and its position outside the hurricane belt are just the first few highlights that come to my mind,“ said General Manager Koen Hietbrink. “Bonaire is often overlooked, but those who are in the know will find an affordable and one-of-a-kind Caribbean escape.”

Building design for the hotel was lead by Coleman Partners Architects LLC, who have extensive experience working with Marriott brands, including the Ritz Carlton in both Aruba and New Orleans, Renaissance Curacao and more. Rooms, designed in neutral shades with pops of color pulled from a spectrum of blues, offer Courtyard’s CYnergy design and décor.

“By providing a unique design, and both recreational activities and business capabilities, the Courtyard by Marriott Bonaire is a perfect spot to work and ideal launch point for play,“ Hietbrink added.

With non-stop flights out of Newark, Houston and Atlanta, the destination is easily accessible, located less than a hundred miles off the north coast of South America.

For more information about the Marriott Courtyard in Bonaire or to book, visit www.marriott.com/BONCY.

About Marriott International Caribbean and Latin America (CALA)

Marriott International opened its first international hotel in the region, the Paraíso in Acapulco, Mexico, in 1969. Marriott International CALA began operations in 1990 with the openings of the 450-room CasaMagna Marriott Cancun Resort and the 433-room Marriott CasaMagna Marriott Puerta Vallarta Resort & Spa, both in Mexico. Marriott International’s presence in the CALA region is represented by more than 200 hotels in 33 countries and territories, offering more than 49,000 rooms and spanning 20 lodging brands: The Ritz-Carlton®, The Ritz Carlton Residences®, St. Regis®, W®, JW Marriott®, The Luxury Collection®, Marriott Hotels®, Westin®, Le Méridien®, Renaissance® Hotels, Sheraton®, Marriott Executive Apartments, Autograph Collection® Hotels, Tribute Portfolio™, Courtyard®, Four Points® by Sheraton, Fairfield Inn & Suites®, Residence Inn®, AC Hotels by Marriott®, and Aloft®. The company also operates award-winning loyalty programs: Marriott Rewards®, which includes The Ritz-Carlton Rewards®, and Starwood Preferred Guest®. In addition, Marriott Vacation Club International, Marriott's timeshare ownership division, offers three resorts in two countries. The company expects to have more than 250 hotels by 2017 across 20 lodging brands in 33 countries and territories.

Coming Up In The February Online Hotel Business Review




Feature Focus
Social Media: Interacting with the Hotel Customer
Consider these astonishing numbers: 1.49 billion active monthly Facebook users. 1.1 billion active monthly YouTube users. 320 million active monthly Twitter users and nearly 400 million registered users on LinkedIn. 400 million active monthly Instagram users and 200 million active Google+ users. The power and reach of social media is an awesome force and it has transformed how hotels interact with their customers. In the past year, social media advertising spending increased 33.5% to nearly $24 billion dollars. Social networks are being utilized by hotels to reach more visitors, expand brand awareness, enhance brand reputation and to establish more direct and personal communication with their customers. Savvy hotel operators are adopting a comprehensive social media strategy, and there are several emerging trends to note. Video continues to be a powerful and influential element in social media marketing, with 70% of companies saying that it is their most effective marketing tool. Video generates a 62% higher engagement rate than photographs alone, and with new social sites like Meerkat and Periscope which offer live video streaming, those numbers will only increase. Sponsored content is another growing trend. Though advertorials have been around for decades, hotels are finding new ways to maximize the visibility of their content. Some are placing sponsored content on Facebook, or on influencer blogs. Another trend is the integration of a “Buy Now” button into social media websites. Customers will be able to make purchases without ever having to leave their favorite social sites. This development is a major convenience for customers and should also be an additional revenue source for hotels. The February Hotel Business Review will explore these issues and examine how some hotels are successfully integrating social media into their operations.