Amawaterways Experiences Record-Setting September

Unprecedented Number of 2017 Cruise Bookings Made During Month,

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. October 19, 2016

CALABASAS, CA. October 19, 2016 - AmaWaterways (AmaWaterways.com) today announced the completion of its strongest month ever for future cruise bookings. A record-setting September saw 2017 bookings up significantly, indicating the outlook for European river cruising remains optimistic.

“We couldn't be more thrilled to announce that our company has completed its most successful month for future bookings in our 14-year history,” said Kristin Karst, executive vice president and co-owner of AmaWaterways. “We place a heavy emphasis on providing our guests with immersive experiences and exceptional service. Our personal touch and attention to detail has allowed our company to experience continuous growth into 2017 and we look forward to seeing many successful months ahead!”

Vacationers cruising with AmaWaterways in 2017 will experience the company's newest, award-winning additions and enhancements. This year, the luxury river cruise line introduced AmaStella and AmaViola, featuring its acclaimed connecting staterooms - designed to cater to the group and multi-generational markets. AmaWaterways' river ships also include signature twin balconies, salon and spa services, multiple dining venues - including The Chef's Table restaurant - and intimate wine rooms, as well as a fitness room and heated sun deck swimming pools with swim-up bars.

AmaWaterways also continues to introduce new itineraries and has expanded its partnerships with Adventures by Disney and Backroads. Delivering a new twist on European family travel, AmaWaterways works hand-in-hand with the Adventures by Disney team to offer tailored excursions and activities to appeal to each member of the family. Additionally, AmaWaterways collaborated with Backroads - the world's #1 active travel company - to host the ultimate active river cruising experience, with biking, walking and hiking cruises perfect for solo travelers, couples and families.

As a direct result, AmaWaterways has been successful in attracting new demographics to river cruising and continues to see increased numbers of younger travelers onboard its cruise ships.

“We are confident in the state of river cruising, and the record number of future bookings solidifies our belief that 2017 will be a year of restoration for the river cruise industry,” said Rudi Schreiner, president and co-owner of AmaWaterways. “River cruising is a highly desirable method of luxurious and experiential travel and we take great pride in delivering world-class accommodations and excursions for our guests.”

For more information or to book an AmaWaterways river cruise, contact a travel professional, visit www.AmaWaterways.com or call (800) 626-0126. Follow AmaWaterways on Facebook at www.facebook.com/AmaWaterways and Twitter @AmaWaterways.

ABOUT AMAWATERWAYS

AmaWaterways offers award-winning river cruises around the world, including Europe, Southeast Asia and Africa. The company has received numerous honors and accolades over the years, including Travel + Leisure's World's Best Awards and Cruise Critic's Editors' Pick Award. The company also claimed the highest rated ships (10 out of 310) in the 2016 edition of Berlitz: River Cruising in Europe. AmaWaterways' European fleet includes AmaKristina (2017) AmaStella (2016), AmaViola (2016), AmaVenita (2015), AmaSerena (2015), AmaReina (2014), AmaSonata (2014), AmaPrima (2013), AmaVida (2013), AmaCerto (2012), AmaVerde (2011), AmaBella (2010), AmaLyra (2009), AmaDolce (2009), AmaCello (2008), AmaDante (2008), AmaLegro (2007) and the AmaDagio (2006). The company's Exotics division features AmaPura (2014) on the Ayeyarwady River in Myanmar and AmaDara (2015) on the Mekong in Vietnam and Cambodia, as well as the Zambezi Queen (2009) on the Chobe in Botswana.

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