DoubleTree Resort by Hilton, Myrtle Beach Oceanfront Appoints Joanna Patterson-Rizkallah as Director of Sales and Marketing
MYRTLE BEACH, S.C. June 7, 2016 - DoubleTree Resort by Hilton, Myrtle Beach Oceanfront, formerly Springmaid Beach Resort, in Myrtle Beach, South Carolina has announced the appointment of Joanna Patterson-Rizkallah as the resort's director of sales and marketing. A former resident of Myrtle Beach, she assumes the position as the resort completes a multi-million dollar renovation and repositioning and prepares to re-open as DoubleTree Resort by Hilton Hotel Myrtle Beach Oceanfront in September 2016. Her responsibilities at the newly redesigned ocean front resort include shaping and executing all sales and marketing strategies for group and leisure markets; developing new programs to maximize opportunities and exceed revenue goals; management of the public relations and advertising initiatives of the resort; and overseeing the performance management, coaching, recruiting and selection of the sales team.
“Joanna's tenure in the hospitability industry, combined with her familiarity and passion for tourism in Myrtle Beach, make her an ideal addition to the new executive team,” said Mike Frits, general manager, DoubleTree Resort by Hilton Hotel Myrtle Beach Oceanfront. “She's been a part of the Hilton family for many years and exemplifies the commitment to outstanding service and hospitality for which the brand is known.”
A 40-year veteran of the hospitality and tourism industry, Patterson-Rizkallah was most recently director of sales and marketing for Hilton Clearwater Beach Resort in Clearwater Beach, Florida, but her distinguished career also includes positions in Myrtle Beach's hospitality industry. She was director of catering at the Hilton Myrtle Beach, preopening group sales manager for the Radisson at Kingston Plantation, (now Embassy Suites by Hilton Myrtle Beach Oceanfront) and director of convention sales for all seven Sands Resorts.
Patterson-Rizkallah first moved to Myrtle Beach in 1981 to join her parents, owners of Sands Furniture and Patterson Mercantile, which later became Pat-Mor Salvage Furniture Outlet.
“I'm honored and excited to be back in the place that I call home and at a resort that's such a big part of this community,” Patterson-Rizkallah said. “Tourism is vital to the local economy and the fully renovated Springmaid will continue to be a central part of the vibrant industry here in Myrtle Beach.”
For more information about Springmaid Beach Resort, call 866-764-8501 or visit SpringmaidBeach.com.
About Springmaid Beach Resort
Situated on a quarter-mile stretch of serene Atlantic shoreline, Springmaid Beach Resort rests at the south end of Myrtle Beach's Ocean Boulevard. Aside from its stunning location, the newly renovated oceanfront hotel boasts 452 spacious accommodations, more than 35,000 square feet of meeting and event space in the largest oceanfront conference center in Myrtle Beach and abundant resort recreation options, including access to the iconic Springmaid Pier. An epicenter of activity and fun, the 1,060-foot Springmaid Pier anchors the resort to the north. Adjacent to Myrtle Beach State Park, the resort's beach is one of the area's best for surfing, and is just minutes away from Myrtle Beach's more than 100 golf courses. An ideal resort destination for guests of all ages, the property also features six pools, a fitness center and expansive lawns for endless enjoyment.
About DoubleTree by Hilton
DoubleTree by Hilton is a fast-growing, global collection of more than 460 upscale hotels with more than 111,000 rooms in gateway cities, metropolitan areas and vacation destinations across six continents. Everything about DoubleTree by Hilton aims to return the human touch to travel, starting with the presentation of a warm chocolate chip cookie upon arrival and continuing throughout with Team Members dedicated to Creating a Rewarding Experience (CARE) for hotel guests, other Team Members and the communities the brand proudly serves. DoubleTree by Hilton properties offer unique, contemporary accommodations and full-service facilities including restaurants and lounges, room service, health clubs, business centers and meeting and banquet space. Hilton HHonors members who book directly through preferred Hilton channels receive instant benefits, including an exclusive member rate that can't be found anywhere else, free standard Wi-Fi and digital amenities like digital check-in with room selection and Digital Key (selected locations) available exclusively through the industry-leading Hilton HHonors app. To make reservations at any DoubleTree by Hilton hotel, travelers may visit our brand website at doubletree.com. Vist DoubleTree by Hilton Global Media Center at news.doubletree.com for more information.
Contact:
Brittany Najmy Lambiris
[email protected]
(941) 705-1083
Marriott International, Inc. (NASDAQ: MAR) is a global leading lodging company based in Bethesda,Maryland, USA, with more than 4,200 properties in 80 countries and territories. Marriott International reported revenues of nearly $14 billion in fiscal year 2014. The company operates and franchises hotels and licenses vacation ownership resorts under 19 brands, including: The Ritz-Carlton®, BVlgari®, EDITION®, JW Marriott®, Autograph Collection® Hotels, Renaissance® Hotels, Marriott Hotels®, Delta Hotels and Resorts®, Marriott Executive Apartments®, Marriott Vacation Club®, Gaylord Hotels®, AC Hotels by Marriott®, Courtyard®, Residence Inn®, SpringHill Suites®, Fairfield Inn & Suites®, TownePlace Suites®, Protea Hotels® and MoxyHotels®. Marriott has been consistently recognized as a top employer and for its superior business ethics. The company also manages the award-winning guest loyalty program, Marriott Rewards® and The Ritz-Carlton Rewards® program, which together surpass 50 million members. For more information or reservations, please visit our website at 
