JLL's Hotels & Hospitality Group Respond to Marriott Acquisition of Starwood Hotels

. November 17, 2015

CHICAGO, IL. November 17, 2015 - Commenting on the announcement that Marriott has acquired Starwood Hotels, Mark Wynne Smith, Global CEO of JLL's Hotels & Hospitality Group, said: "This merger has created the world's biggest player in the hotel sector, opening a big gulf between the next largest players, Intercontinental Hotels Group and Hilton.

"We will now start to see further merger activity as other hotel groups seek to match the titanic organisation that Marriott and Starwood have created. Consolidation among the major brand companies has been talked about for a number of years and boards are biting the bullet on the need to merge to achieve further growth in a cost efficient manner. At the moment there are several corporate hotel transactions at various stages. The merger can also be seen in the context of the growth of companies such as Airbnb. The global presence of this merged company will allow it to develop guest centric technologies that other companies may struggle to fund."

About JLL

JLL's Hotels & Hospitality Group serves as the hospitality industry's global leader in real estate services for luxury, upscale, select service and budget hotels; timeshare and fractional ownership properties; convention centres; mixed-use developments and other hospitality properties. The firm's 300 dedicated hotel and hospitality experts partner with investors and owner/operators around the globe to support and shape investment strategies that deliver maximum value throughout the entire lifecycle of an asset. In the last five years, the team completed more transactions than any other hotels and hospitality real estate advisor in the world totaling over US $36 billion, while also completing approximately 4,000 advisory, valuation and asset management assignments. The group's hotels and hospitality specialists provide independent and expert advice to clients, backed by industry-leading research. For more news, videos and research from JLL's Hotels & Hospitality Group, please visit: www.jll.com/hospitality or download the Hotels & Hospitality Group's app from the App Store.

Contact:
Lauren Keith, PR Manager
[email protected]
0207 852 4084

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