APAC Parity Performance: Where does your city stand?

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. September 11, 2015

MUMBAI, INDIA. - September 11, 2015. - This is an exclusive 7 part series that takes a look at how top cities in various regions have performed in terms of rate parity. The first six parts will look at trends in each of the below regions:

1) APAC (This part)

2) EUROPE

The last part of this series will feature an in-depth comparison between the performance of these 6 regions and a check on the impact if any of rate parity being abolished in France.

Part 1: RateGain's Top Asian Cities Parity Performance (August 2015)

The degree of rate parity observed for Asian hotels between their brand web-sites and the OTAs shows continuing variation by location in the August 2015 report. Beijing and Shanghai hotels achieve the most parity in the 3-star hotel category with between 95% and 85% of hotels measured maintaining parity respectively. Bali emerges as a clear winner in the 4-star and 5-star category.

Hotel being cheaper on the OTA sites continues to be the norm with 28% hotels in the 3-star category, 23% in the 4-star category and 22% in the 5-star category being cheaper on the OTA site VS 15%, 20% and 10% respectively being cheaper on the brand site.

Overall, Bangkok seems to be most affected as 41% of the hotels across all segments were not in parity and 44% of the hotels were cheaper on an OTA site.

Did you notice:

1. Thailand emerges as a top OTA driven market with 46% hotels being cheaper in the 3-star category, 40% in the 2-star and 36% in the 5-star category being cheaper on OTA.

2. While china is holding tight in the 3-star segment, it seems to be immensely competitive in the 4-star and 5-star segment.

3. Bali is the only city in the 5-star segment where hotels dominate the market with none of the OTAs being cheaper.

RateGain specializes in competitive price intelligence and price optimization solutions for hotels, online travel companies and airlines. It currently tracks more than one billion hotel rates every month across countries in US, Europe, Middle East, Asia and Latin America.

*The above data is based on a particular sample size and there can be some deviation on the result for the actual universe.

About RateGain

RateGain is a leader in hospitality and travel technology solutions for revenue management decision support, rate intelligence, seamless electronic distribution and brand engagement, helping businesses around the world streamline their operations and sales. The company serves more than 5,500 customers, including independent hotels, chains and brands, as well as online travel agents, wholesalers, tour operators, car rental providers, airlines, cruise lines and other e-retail clients. Founded in 2004, RateGain is headquartered in Noida, India, with offices in Spain, the United Arab Emirates, the UK and the U.S. For more information, please visit www.rategain.com.

Media Contact:
Vikram Bahl
RateGain
[email protected]
+91 120 4975700 extn 271
Skype: vikrambahl
Twitter: @RateGain
Americas: +1 312 238 9880
Europe: +44 (0) 20 337 191 13
Asia: +91 120 4388300
www.rategain.com