RLHC RedLion.com Website Earns Top Honors

Web Marketing Association Awards RedLion.com Top Hotel and Lodging Website

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. September 07, 2015

SPOKANE, WA. Sept. 7, 2015 - RLHC (Red Lion Hotels Corporation) (NYSE: RLH) today announced the company and HeBS Digital were awarded Best Hotel and Lodging Website for redlion.com, earning a perfect score in the WebAwards 2015 from the Web Marketing Association.

"Stunning visuals, modern design, clear calls to action, original content, and a bit of innovation," were the comments received from the WebAwards 2015 judges. "This is what an award-winning web site should be. Well done!"

"We knew the website was achieving what we set out to accomplish, which was to capture the attention of potential guests and to simplify the booking process," said RLHC Chief Marketing Officer Bill Linehan. "We also knew the site had to be as functional as it is visual. To receive this level of recognition is gratifying and reinforces we are on the right track."

Each site is judged on each of the seven criteria, earning a score between 0 and 70 points, according to the feedback received from WebAwards 2015. The highest score in a given category wins Best Website of that industry. If the remaining entries receive a score of 60 or greater, they receive the Outstanding Website WebAward. Entries receive the Standard of Excellence WebAward when their score is above the average of their industry, but below 60 points.

"Receiving the highest honor with a perfect score is a huge accomplishment and testament to our team's ability to deliver exceptional websites with striking design and unsurpassed content management technology via our smartCMS," said Max Starkov, President & CEO of HeBS Digital. "We are grateful for our alliance with RLHC; for the trust they have placed in us, and our ability to take their website to the next level of hotel digital marketing and technology."

This is the second major website award earned by the company this quarter. In July, RLHC and HeBS Digital earned a 2015 Best in Class Award from The Interactive Media Awards (IMA) in the Hotel/Resort category for its redlion.com consumer website. This award is the highest honor bestowed by the IMA.

About RLHC

Red Lion Hotels Corporation is a hospitality company primarily engaged in the franchising, management and ownership of upscale, midscale and economy hotels under the Hotel RL, Red Lion Hotel, Red Lion Inn & Suites, GuestHouse International and Settle Inn brands. Established in 1959, the company has 130 hotels system wide and also owns and operates an entertainment and event ticket distribution business. For more information, please visit the company's website at www.redlion.com.

About HeBS Digital

Founded in 2001, HeBS Digital is the industry's leading digital technology, full-service hotel digital marketing, website design and direct online channel consulting firm based in New York City (www.HeBSDigital.com). HeBS Digital has pioneered many of the "best practices" in hotel digital marketing and website revenue optimization, as well as a range of industry-first digital technology applications. The firm has won more than 300 prestigious industry awards for its digital marketing and website design services, including numerous Adrian Awards, Davey Awards, W3 Awards, WebAwards, Magellan Awards, Summit International Awards, Interactive Media Awards, and IAC Awards. A diverse client portfolio of top-tier major hotel brands, luxury and boutique hotel brands, resorts and casinos, hotel management companies, franchisees and independents, and CVBs are benefiting from HeBS Digital's direct online channel strategy and digital marketing expertise. Contact HeBS Digital's consultants at (212) 752-8186 or [email protected].

Contact:
Pam Scott
[email protected]
509-777-6393

Sara O'Brien
[email protected]
212-752-8186