Landmark Reichshof Hamburg Opens After Extensive Restoration and Rebranded as Curio

Historic 'Roaring Twenties' Hotel Joins Global Collection of Distinctive Hotels as First Hilton Worldwide Hotel in the City

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. July 21, 2015

HAMBURG, GE. and MCLEAN, VA. July 21, 2015 - Hilton Worldwide (NYSE: HLT) today opened the iconic Reichshof Hamburg hotel, adding another exceptional hotel to its growing global brand, Curio - A Collection by Hilton. The grand, central Hamburg hotel, operated by Event Hotelgruppe, is the brand's first hotel in Europe and combines Hanseatic Art-Deco elegance with contemporary design and offers travellers local discoveries and authentic travel experiences at the core of the Curio brand.

"The uniqueness and special character of Reichshof Hamburg is a great example of what we seek when hand-picking respected and distinguished hotels for our Curio collection," said Dianna Vaughan, global head, Curio - A Collection by Hilton. "The restored hotel is a favourite among travellers because it beautifully blends the old with the new and captures Hamburg's vibrant energy, while also offering our guests the reassurance and benefits that come with the Hilton name and HHonors loyalty program."

"Europe has a wealth of exceptional upscale and luxury independent hotels, appealing to guests seeking more unique travel experiences," said Simon Vincent, president EMEA, Hilton Worldwide. "The Reichshof Hamburg, Hilton Worldwide's newest Curio collection hotel, offers guests the best of both worlds - a hotel that encapsulates the true essence of Hamburg with the advantages of being affiliated with Hilton Worldwide."

Located opposite the historic Hamburg Central Railway Station, Reichshof fuses impressive architecture and modern furnishings with personalised hospitality. The hotel's 278 renovated guest rooms, as well as junior and one bedroom suites, offer guests a relaxing haven in lively central Hamburg. The hotel also boasts a 250 metre recreation and fitness facility, where guests can access the fully equipped gym or indulge in luxurious spa treatments.

"The Reichshof's 20th century charm was meticulously preserved during the hotel's extensive renovation by leading artisans," said Folke Sievers, general manager, Reichshof Hamburg. "Modern technology and amenities have been seamlessly blended during the restoration to ensure guests enjoy both the hotel's historic character and contemporary comforts. We are delighted to return the hotel to its 'Roaring Twenties' prime and as a Curio - A Collection by Hilton hotel, look forward to sharing it with an extended reach of guests."

Renowned local gastronomist Frank Bertram joins the Reichshof as chef de cuisine, moving his restaurant slowman to the hotel. The hotel offers guests and locals a variety of dining options including an à la carte menu in the hotel's dining room, handmade sushi and delicious cakes in the lobby, and the best club sandwich in Hamburg at the hotel's legendary bar. Bertram is famed for his dedication to high-quality products, passion, and his love of music, with his legendary slowman Saturday jam sessions popular with a large and dedicated fan base. The Reichshof's Bar 1910 features high-quality spirits, including a collection of premium Whiskeys from across the world, innovative cocktails and newly interpreted classics.

The Reichshof Hamburg participates in Hilton HHonors®, the award-winning guest-loyalty program for Hilton Worldwide's twelve distinct hotel brands. Hilton HHonors Members always get our lowest price with our Best Price Guarantee, along with HHonors Points, free Wi-Fi, digital check-in and no booking fees only when they book directly through Hilton.

Reichshof Hamburg is located at Kirchenallee 34-36, 20099 Hamburg, Germany. Information about Reichshof Hamburg may be found at reichshof-hamburg.com. More information about Curio may be found at curiocollection.com.

About Curio

Curio - A Collection by Hilton (curiocollection.com) is a global collection of distinctive hotels that are woven into the fabric of their destinations. While each one is unique, they are united in their individuality. Curio guests are passionate travelers seeking local discovery and authentic experiences, while resting easier knowing the Hilton name is behind every stay. Curio joins a portfolio of market-leading brands from Hilton Worldwide, a leading global hospitality company. Access the latest news at news.curiocollection.com or inquire about development opportunities at hiltonworldwide.com/development.

About Hilton Worldwide

Hilton Worldwide (NYSE: HLT) is a leading global hospitality company, spanning the lodging sector from luxury and full-service hotels and resorts to extended-stay suites and focused-service hotels. For 95 years, Hilton Worldwide has been dedicated to continuing its tradition of providing exceptional guest experiences. The company's portfolio of twelve world-class global brands is comprised of more than 4,350 managed, franchised, owned and leased hotels and timeshare properties, with more than 720,000 rooms in 94 countries and territories, including Hilton Hotels & Resorts, Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Canopy by Hilton, Curio - A Collection by Hilton, DoubleTree by Hilton, Embassy Suites by Hilton, Hilton Garden Inn, Hampton by Hilton, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations. The company also manages an award-winning customer loyalty program, Hilton HHonors®. Visit news.hiltonworldwide.com for more information.

Contact:
Leslie Voß
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+49 40 79 755 78 23

Shahrzad Nadizadeh
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+1 703 883 5381