The Time New York Hotel Undergoes Extensive Renovation
NEW YORK, NY. June 24, 2015 -- Debut Hotel Group, Hampshire Hotels Management's visionary collection of lifestyle hotel brands, today announced a comprehensive design transformation of The Time Hotel, located at West 49th Street and Broadway in New York's iconic Times Square.
Reimagined as a destination for creative professionals, travelers and local residents, the 193-guest room hotel is undergoing a floor-to-ceiling renovation and redesign of its lobby, restaurant, guestrooms and suites by the award-winning Rockwell Group.
Guests of the property will find a contemporary environment inspired by modern art and the concept of time. The hotel will feature impeccably reappointed guestrooms, including 25 suites, complete with custom furniture including leather upholstered beds, wardrobes inspired by glittering jewel cases and watercolor pattern area rugs. A pendant of lens lights suspended over the bed will cast reflections on a wallcovering printed with a crumpled paper pattern, transforming the bed's headboard into an art piece.
"As the flagship hotel for the expanding Time Hotels brand, The Time New York not only raises the bar, but exceeds it, setting the standard for sophisticated hospitality in New York," said Eric Danziger, president and chief executive officer of Debut Hotel Group and Hampshire Hotels Management. "We knew this project would be special from the very beginning, which is why we turned to our friends at Rockwell Group to create a welcoming, yet refined, design experience for guests to rediscover The Time in New York and get a glimpse of what's to come as we continue to grow and develop the brand identity for future Time Hotels worldwide."
Rockwell Group will also lead the redesign of the property's public spaces. On the second floor, a light and airy reception area provides guests with glimpses of the lounge and bar areas. Behind the elevator corridor, a day lounge with a communal work table and cozy window seating nooks provide guests and visitors with areas to socialize or work. The adjacent bar area will be defined by sculptural corset-style drapes. At night, the drapes can be raised to merge the day lounge with the bar area. On the lower level, near the entry, the hotel's restaurant, Serafina, will feature natural materials that invoke a northern Italian-inspired palette with a modern twist.
"We're excited to be working with Eric Danziger and his team on the renovation of The Time New York - their flagship property," said David Rockwell, founder and president, Rockwell Group. "The project provides us with a wonderful opportunity to re-imagine a brand, creating an environment that is intricately layered with art, craft and technology, and is reflective of the growing number of creative industries in New York."
The property offers travelers an urban lifestyle destination with a refined edge in the heart of Midtown Manhattan. Comprehensive renovations of The Time New York are slated for completion in fall 2015.
Vikram Chatwal, the founder of the Time Hotels brand and owner of The Time New York, said "We saw the opportunity years ago for redefining travelers' experiences with hotels while making properties more user-friendly and profitable. This was how we first conceptualized The Time brand and it remains true today as we re-launch our flagship hotel in one of the greatest cities in the world."
In 1999, Hampshire Hotels Management opened The Time hotel in the heart of Times Square, New York. As part of the company's multi-tiered brand development strategy, Debut Hotel Group transformed The Time into an upper-upscale brand named Time Hotels that caters to a clientele looking for progressively designed spaces and forward-thinking dining options in centrally located gateway cities. Designed by Rockwell Group, the Time brand offers travelers an urbane lifestyle product with a refined edge.
For more information about The Time New York or to book a reservation, please visit www.thetimeny.com or call 877-846-3692.
About Debut Hotel Group
Launched in 2015 by Hampshire Hotels Management, LLC and helmed by industry icon Eric A. Danziger, Debut Hotel Group represents a sea change in the hospitality space by making fresh lifestyle experiences available to every traveler and hotel developer. The Hotel Group represents five distinct brands: Augustus Hotels & Resorts, Time Hotels, Dream Hotels, Night Hotels and Unscripted Hotels. Founded on the philosophy that forward-thinking design, service and guest experiences should be available in every market segment, Debut Hotel Group is committed to offering travelers an authentic connection to their chosen destination through an out-of-the-box approach. Additional information can be found at www.debuthotelgroup.com.
About Hampshire Hotels Management, LLC
A leader in managed properties, Hampshire Hotels Management, LLC manages a diverse portfolio of hotels across the United States and abroad through third-party management contracts and the expanding Debut Hotel Group portfolio. Founded in 1986 by Sant Singh Chatwal and led by President and CEO Eric Danziger, the New York-based company oversees the development and expansion of Hampshire's proprietary lifestyle brands that include Augustus Hotels & Resorts, Time Hotels, Dream Hotels, Night Hotels and Unscripted Hotels as well as The Chatwal New York and other trusted marks from top global hospitality players.
The company's strong brand relationships with leading hotel franchises such as Starwood Hotels and Resorts, Leading Hotels and Resorts, Preferred Hotels and Resorts, Wyndham Hotel Group, Fairmont Hotels and Resorts and Hilton Worldwide strengthens its ability to achieve its growth potential and expand its portfolio in the four- and five-star franchised hotel market. Hampshire Hotels Management, LLC's corporate offices are located at 200 West 55th Street, New York, NY. Additional information about Hampshire Hotels Management can be found online at www.hampshirehotels.com.
About Rockwell Group
Rockwell Group is a 250-person architecture and design firm based in New York with offices in Madrid and Shanghai. The firm's work ranges from hospitality, to cultural and healthcare, to educational, product, and set design. Projects include Chefs Club (New York); Terminal C at Newark Liberty International Airport; Shinola (New York); the TED Theatre (Vancouver, B.C.); NeueHouse (New York, Los Angeles, London); Travelle at the Langham (Chicago); The Cosmopolitan of Las Vegas; Maialino (New York); Nobu restaurants and hotels worldwide; product collaborations with Jim Thompson, Maya Romanoff and The Rug Company; and set design for On the Twentieth Century, Side Show, Kinky Boots, and Hairspray. For more information, please visit www.rockwellgroup.com.
Marriott International, Inc. (NASDAQ: MAR) is a global leading lodging company based in Bethesda,Maryland, USA, with more than 4,200 properties in 80 countries and territories. Marriott International reported revenues of nearly $14 billion in fiscal year 2014. The company operates and franchises hotels and licenses vacation ownership resorts under 19 brands, including: The Ritz-Carlton®, BVlgari®, EDITION®, JW Marriott®, Autograph Collection® Hotels, Renaissance® Hotels, Marriott Hotels®, Delta Hotels and Resorts®, Marriott Executive Apartments®, Marriott Vacation Club®, Gaylord Hotels®, AC Hotels by Marriott®, Courtyard®, Residence Inn®, SpringHill Suites®, Fairfield Inn & Suites®, TownePlace Suites®, Protea Hotels® and MoxyHotels®. Marriott has been consistently recognized as a top employer and for its superior business ethics. The company also manages the award-winning guest loyalty program, Marriott Rewards® and The Ritz-Carlton Rewards® program, which together surpass 50 million members. For more information or reservations, please visit our website at 
