Outrigger and OHANA Enhance Corporate Websites with VRX's Hotel Content
Vancouver, B.C. (Aug 17th, 2005) - - VRX Worldwide Inc. (TSX-V:VRW) announces that Outrigger Hotels & Resorts and OHANA Hotels & Resorts ("Outrigger and OHANA") have entered into a one year licensing agreement with VRX's wholly owned subsidiary, VRX Studios Inc. ("VRX"), wherein Outrigger and OHANA will fully integrate the in-depth, interactive, visual content that VRX creates of the twenty seven Outrigger and OHANA hotels and resorts located throughout the Hawaiian Islands on its corporate websites: www.outrigger.com and www.ohanahotels.com .
Following the appointment of VRX as the "Official Online Content Provider of Outrigger and OHANA" in February 2005, VRX has been creating high quality, web-friendly, 360-degree virtual tours and still images of each amenity and room type offered by each of the Outrigger and OHANA hotels and resorts located throughout Hawaii. Once created, the new content is added to VRX's Hotel Archive and made available to all online travel intermediaries.
Under the new licensing agreement, Outrigger and OHANA will upgrade their corporate websites with the interactive maps, virtual tours, and still images created by VRX. In all, VRX expects to deliver over four hundred virtual tours, five hundred still images, and 30 interactive maps of Outrigger and OHANA's Hawaiian properties.
"At Outrigger and OHANA we have long appreciated the importance of visual content in the online booking process," commented Bill Sthay, Vice President of Interactive Commerce for Outrigger. "When VRX approached us regarding their new Hotel Program, we saw it as a low risk and cost effective means of not only enhancing our content offerings but also meeting the content needs of our online distribution partners. Across time we have worked with various companies and experimented with many different forms of media, but nothing comes close to the quality and depth of coverage of VRX's Hotel Content."
VRX's Hotel Program helps hotel chains such as Outrigger and OHANA manage their brands and the visual presentation of their properties across all their online distribution channels - including their own. In addition to online brand management, VRX delivers the highest quality and most user-friendly online visual content while providing a consistent user-experience across every hotel in its Hotel Archive. The quality, consistency, and depth of VRX's Hotel Content increases consumers' purchasing and booking confidence.
"The value of high quality, accurate, and trustworthy travel content is increasing rapidly as more and more consumers log on to the Internet to research and book travel," commented David MacLaren, President and CEO of VRX. "We look forward to helping Outrigger and OHANA attract and retain more online customers by improving and expanding the content on their own websites".
About Outrigger Enterprises
Outrigger Hotels & Resorts is a family-owned and operated company deeply committed to providing authentic island hospitality in premiere destinations throughout the Pacific. Each Outrigger property embraces the local culture to create a true sense of place for guests. Outrigger Hotels & Resorts and OHANA Hotels & Resorts are divisions of Outrigger Enterprises, Inc., Hawaii's largest locally owned hospitality company and one of the fastest-growing hospitality companies in the Pacific managing 53 properties with more than 12,000 rooms in Hawaii, Australia, Micronesia, Fiji, Tahiti and New Zealand.
About VRX
VRX Studios, a wholly owned subsidiary of VRX Worldwide Inc. (www.vrxworldwide.com), is the world leader in producing and syndicating high quality, web-ready visual content that educates, inspires, and compels travel consumers. Leading travel brands like Expedia, Carnival, Walt Disney, Sandals, Virgin Holidays, Southwest Vacations and many more rely on VRX's stunning visual content to educate and engage existing and potential customers. Each month, millions of consumers interact with VRX's destination and hotel content in their search of the perfect vacation.
To find out more about VRX Studio's products and services, visit www.vrxstudios.com
VRX Worldwide Inc.
per: "David MacLaren"
David MacLaren
President and CEO
Contacts:
Investor Relations
Barry Girling
VRX Worldwide Inc.
1 (877) 688-2321
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