Appointments & Promotions

AHLEI Honors 2015 Leaders in Hospitality Training and Education

WASHINGTON, DC. - April 16, 2015. The American Hotel & Lodging Educational Institute (AHLEI) has announced this year's winners of its awards for leaders in hospitality training and education. The following people were honored at the American Hotel & Lodging Association (AH&LA) Legislative Action Summit in Washington, D.C., during the AH&LA Stars of the Industry Awards Brunch on Tuesday, April 14.

Gerald Chase, president and chief operating officer of New Castle Hotels & Resorts, is the 2015 recipient of the Arthur Landstreet Award. Named after the Tennessee hotelier who founded the Educational Institute, the Arthur Landstreet Award is presented to an individual who has made a lasting impact on the quality of education and training in the hospitality industry.

Dr. William Frye, CHE, CHO, associate professor, College of Hospitality & Tourism Management, Niagara University, is the 2015 recipient of the Anthony G. Marshall Award. This award recognizes an individual who has made significant long-term contributions to the hospitality industry in educating future leaders.

Steven J. Belmonte, CHA, CEO of Vimana Franchise Systems, and K.V.Simon, CHA, retired vice president, AHLEI-India, were honored with the title of CHA Emeritus. The Emeritus honor is presented to select individuals who hold the designation of Certified Hotel Administrator (CHA®) after a career of distinguished contributions.

AHLEI presented four Lamp of Knowledge Awards this year. These awards are given to individuals who demonstrate extraordinary commitment to advancing the quality of professionalism and education in the hospitality industry. This year's honorees are:

  • Outstanding Educator (International): Dr. Phillip Brown, CHE, Sandals Corporate University, Jamaica.
  • Outstanding Educator (U.S.): Dr. Samer Hassan, CHE, Johnson & Wales University, North Miami, Florida.
  • Outstanding Educator (High School): Eric Chong, CHE, Simon Sanchez High School, Guam.
  • Outstanding Student (Distance Learning): Marion Green, general manager, Navy Gateway Inns & Suites, Marysville, Washington.

NOTE: Individual releases on each of the individuals named above are available in our online newsroom.

About the American Hotel & Lodging Educational Institute (AHLEI)

Established in 1953 as the nonprofit education and training arm of the American Hotel & Lodging Association (AH&LA), AHLEI's mission is to continue being the preferred provider to the lodging industry, hospitality schools, and related hospitality industries by developing and providing quality resources to educate, develop, and certify hospitality professionals worldwide.

Media Contact:
Elizabeth Johnson
Senior Public Relations & Marketing Manager
ejohnson@ahla.com
517-318-2359

Coming Up In The June Online Hotel Business Review




{300x250.media}
Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.