Over Half of China's Travel Market Book Online or by Mobile

Web Presence In China sees digital transactions exceed US$10 billion

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. March 18, 2015

FOR IMMEDIATE RELEASE

VANCOUVER, BC. March 18, 2015 - Web Presence In China (WPIC), an independent digital marketing and technology firm headquartered in Beijing, sees huge opportunities in online commerce for the hospitality and travel market. As one of the speakers at the 2nd Annual 2015 Cayuga Hospitality Consultants Meeting in Las Vegas on February 27, Web Presence In China says investing via digital is the way to go.

“By 2019, all online sales transactions are expected to top US$1 trillion. When you factor in total transactions for Chinese online travel agencies topped US$10 billion in 2014, you can imagine the opportunity for the online travel sector in the next 4 years. Surely, with over half of China's travel market booking online by laptop or mobile, we need to keep digital top of mind when dealing with the hospitality industry,” said Joseph Cooke, Director of Web Presence In China.

Cayuga Hospitality Consultants selected ten hand-picked innovators in their respective fields, to demonstrate insights in finance, property, insurance, marketing, management, data and technology as relates to the core of hospitality.

Some of the highlights of the meeting included:

• Internet and Mobile Commerce
• Cloud-based Technology
• Trophy Properties for the Asian Investor
• Big Brands vs Independent Entrepreneurs
• China and Latin America as Top Outbound Travel Markets

Stephen Darling, Corporate Director & Hospitality Consultant, a member of Cayuga Hospitality Consultants for six years, chaired the 2015 meeting. Darling said, “Our member survey in 2014 provided the focus for this year's meeting - to drill-down on where useful opportunities lie in the next few years for our clients. There are leading initiatives in unrelated sectors that can directly benefit hospitality and we strived to present useful, relevant new concepts to our consultants - so they can initiate these advantages with their clients.”

Continues Cooke, “I'm hugely excited by the fact that China just never stops growing. Over the last 2 days, I met with the brightest, most innovative and practical minds in the hospitality industry, who are focused on bringing leading edge products and services to their clients. With digital, we round out that expertise by bringing online Chinese travelers to your door.”

About Cayuga Hospitality Consultants

Cayuga's members represent a global network of independent consultants and senior industry leaders with multi-disciplinary hospitality expertise and broad geographic knowledge. Consulting members lead each assignment personally through implementation and are dedicated to providing owners, developers, operators and institutions with sound advice and performance-focused plans that result in high-impact outcomes. For more information visit www.cayugahospitality.com

About Web Presence In China

Web Presence In China has been operating in China since 2009 based in Beijing. A leading, full-service digital marketing and technology firm with a resource team of over 120+ experts, operating in multiple languages and locations, Web Presence In China has a global reach across China, Asia Pacific, North America and Europe. Services include marketing, technology and compliance counsel. For more information, go to http://web-presence-in-china.com/

Media Contact:
Shirley Wong Walker
Web Presence In China
+1 778-628-0326
[email protected]