Aaron Oh, General Manager, Opens the 170-room Mayfair Hotel in Adelaide, South Australia

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. February 20, 2015

ADELAIDE, SOUTH AUSTRALIA - February 20, 2015 - Adelaide, the capital city of South Australia, welcomes the highly anticipated 5-star boutique property, Mayfair Hotel. Opened on January 29, 2015, the city's newest premier accommodation debuted on the heels of Adelaide being named by The New York Times as one of the "52 Places to Go" in 2015-the only city in Australia included among the year's noteworthy travel destinations.

Nestled in the heart of the city, the Mayfair Hotel takes residence within a completely redesigned heritage-listed building. The hotel's central location offers both leisure and business travelers a gateway to Adelaide's recently revitalized Riverbank Entertainment Precinct, encompassing the Botanic Gardens, Adelaide Zoo, revamped Adelaide Oval, Convention Center, and Festival Center as well as the recently renovated Rundle Mall shopping district.

The Mayfair Hotel's historic 1930's façade is complemented by a stunning extension deemed the "jewel-box." Designed by Adelaide's architects JPE Design Studio, the visual centerpiece strikes an aesthetic balance between the original Romanesque exterior and the modern-day vibrancy of the King William streetscape. The hotel's interior redesign is executed by Bates Smart-the firm responsible for the design of Heston Blumenthal's The Fat Duck restaurant in Melbourne.

Mayfair Hotel's 170 elegant guest rooms and suites feature exclusive custom-designed Mayfair beds, made locally in South Australia. Each room is adorned with hand selected artworks and restored free standing furniture pieces. Guests staying on the hotel's executive floors can enjoy the Hennessy Lounge to indulge in a gourmet breakfast, refreshments, and canapes in the afternoon while embracing stunning views of Adelaide from the rooftop Champagne Terrace. In addition to its stately-appointed rooms and suites, the hotel offers sophisticated spaces, including light-filled meeting and function rooms, business center, gym, and exquisite dining options.

Adelaide has a reputation for food and wine and the signature Mayflower Restaurant and Bar offers no exception. In the skillful hands of Executive Chef Bethany Finn, the team of culinary professionals have created an innovative menu in the contemporary setting, featuring South Australia's best regional produce and locally sourced ingredients. A lavish High Tea is also offered on the weekends, presenting guests with a delightful experience-a great intermission between Rundle Mall shopping.

Mayflower Bar features an extensive wine list and showcases a premium selection of local and international wines. Cafe 55, adjacent to the hotel lobby, serves authentic casual cuisine, including delicious crusty baguettes, healthy salads, rich soups, artisan meat pies, slow-cooked classic braises and exceptional Australian coffee.

"We are very excited to be able to breathe new life into one of Adelaide's most iconic landmarks, preserving a magnificent heritage building," said Aaron Oh, General Manager at the Mayfair Hotel Adelaide. "We are extremely proud to be showcasing South Australian food, wine and other products to local and international guests. Our team of passionate and dedicated hospitality professionals really look forward to welcoming our very first guests."

Learn more about Adelaide's Mayfair Hotel and request online reservations at www.mayfairhotel.com.au. For more information on South Australia's capital city, Adelaide, visit www.southaustralia.com or the official Facebook and Twitter pages. For additional media inquiries, images and information, call the South Australian Tourism Commission at 323.503.4210.

About South Australia

South Australia is home to Kangaroo Island (known as the "Galapagos of Australia"), the famed Barossa wine region and the charming capital, Adelaide. The fourth largest of Australia's six states, South Australia is located in the southern half of the country. Described as the "perfect host city", Adelaide was named one of the "Top 52 Places to Go" in 2015 by The New York Times. Surrounded by parklands and home to just over 1 million people, the central business district is one square mile - perfect for exploring the popular museums, historic buildings, wide streets and renowned cafes and restaurants. The celebrated Central Market, the largest covered market in the southern hemisphere, bursts with atmosphere all year round. From fresh seafood to gourmet cheeses and baked goods - the market is a special place for locals and visitors alike. South Australia is also a haven for wine lovers. Over 60% of all exported Australian wines come from the state's top wine regions including the Barossa, the Clare Valley and Coonawarra. Outdoor adventure activities such as hiking, diving and mountain biking are abundant in this nature-filled state. South Australia arguably has the most accessible native wildlife in the country. Thrill seekers can swim with sharks on the Eyre Peninsula or others after something a little less daring (but just as spectacular) can catch a glimpse of a sea-lion colony on Kangaroo Island. Known as the "Gateway to the Outback," South Australia is also home to Coober Pedy, the world's opal mining capital. For more information on travel to South Australia, contact the South Australian Tourism Commission at 323.503.4210 or visit www.southaustralia.com.