NY's 60 Thompson Completes Multi-million Dollar Upgrade and Rebrands as the 97-key SIXTY SoHo
September 22, 2014 - Since first opening during the Fall in 2001, 60 Thompson was a pioneer in the luxury boutique hotel sector in SoHo. Over the next 13 years, the creative set flocked to the property, and the term "SIXTY" was quickly established as part of the downtown Manhattan vernacular. Now in 2014, 60 Thompson has rebranded as SIXTY SoHo, and will debut its new look following a multi-million dollar renovation to all guestrooms and public spaces.
Following the transformation, SIXTY SoHo will exude a classic elegance conveyed through a design that embraces the vibrancy of the neighborhood, and also takes into consideration how guests will interact within the space. SIXTY SoHo's design was conceived in a collaborative effort under the creative direction of the Pomeranc brothers and Tara Bernerd, the renowned London-based interior architecture and design practice of Tara Bernerd & Partners. The vision behind SIXTY SoHo is to create an approachable hotel in downtown Manhattan that captures the experience of the most seductive private homes. It combines bohemian chic and modern sophistication while bridging the juxtaposition of contemporary and vintage styles.
The SIXTY SoHo journey begins at the hotel's discreet entrance with the look of a typical downtown New York pied-a-terre. Custom iron fencing frames the landscaped entryway with cafe-style seating, creating a hidden oasis in the heart of SoHo. In the lobby areas, Bernerd's signature use of handsome color palettes, layered textures, warm lighting and contrasting materials achieves a relaxed members' club feel. Rich velvets and grey wood paneling act as a backdrop to art pieces created and curated by popular British artist, Harland Miller. The space is punctuated by a thoughtful selection of mid-century and contemporary furniture.
"The transformation of SIXTY SoHo will create a stylish, residential environment for our guests seeking an exclusive urban retreat," states owner Jason Pomeranc. "People have forgotten there is a narrative to be told in the hotel sector; we strive to be cultural story-tellers through art, design, experiences and service that will welcome, excite and inspire our guests long after they have checked out."
All 97 newly-designed guestrooms are now appointed with planked timber floors combined with caramel leather furnishings and blue mohair accents. Dark timber slatted blinds, a bespoke bar cabinet and a desk in petrol blue lacquer with tan leather inserts, contribute to the chic bedroom interiors. In his first-ever hotel partnership, popular London-based artist, Harland Miller, has been commissioned by SIXTY SoHo to create original pieces for the guestrooms. SIXTY SoHo's 97 guestrooms, include 10 Suites with French-balconies overlooking SoHo's eclectic neighborhood, and provide an intimate residential experience. The three SIXTY Suites feature separate, spacious, living rooms, and the duplex SIXTY Loft showcases an expansive private roof deck with unobstructed Manhattan skyline views. Guests will recognize the luxurious in-room amenities featuring terrycloth robes, towels and bed linens by SFERRA and bathroom amenities by REN.
SIXTY SoHo will also debut new food and beverage outlets as part of a collaboration with New York City restaurateur John McDonald (Lure Fishbar, B&B Winepub, El Toro Blanco, Bowery Meat Company). McDonald and team will open Sessanta, a casual restaurant serving coastal Italian fare, in early 2015. A longtime champion of the SoHo neighborhood, McDonald is working with Martin Brudnizki Design Studio (SoHo Beach House, 34) on the restaurant's design.
The new partnership between the Pomeranc's and McDonald will also include the launch of a new hotel lobby bar, opening in November 2014, and new menus for in-room dining and Above SIXTY, the hotel's exclusive guest-only rooftop terrace featuring panoramic views of New York City's stunning skyline.
For more information, please visit: www.sixtyhotels.com/soho
About SIXTY Hotels
SIXTY Hotels is ambitious in vision but down-to-earth when it comes to putting guests first. SIXTY Hotels is a new, innovative brand of five luxury inns based in New York City and Los Angeles, with Miami debuting in 2014. SIXTY Hotels distinguishes itself from other boutique brands by providing highly personalized service and artful hotel experiences within sophisticated backdrops that seasoned travelers will find at home. From its incomparable suites to its gastronomically refined restaurants and rooftop cocktail lounges, SIXTY Hotels offers discerning global travelers exclusive urban retreats. SIXTY SoHo, located at 60 Thompson Street in New York, is the flagship of the hotel collective. SIXTYHOTELS.COM
About SIXTY Collective
Partnering with his brothers Michael and Lawrence, and long-time collaborator Stephen Brandman, Jason Pomeranc has assembled a team of talented professionals to realize his next incarnation, SIXTY Collective, following the sale of the group's interests in Commune Hotels & Resorts and Thompson Hotels in 2013.
SIXTY Collective is a new company committed to creating a 360-degree cultural experience in hospitality environments. In 2014, the collective launched the new luxury lifestyle brand - SIXTY Hotels.
The four co-owners' collective wealth of experience comes from numerous successful real estate and hotel projects; including Pomeranc's debut property, 60 Thompson (rebranded as SIXTY SoHo) - a project which pioneered the luxury boutique hotel sector in SoHo when it opened during the Fall of September 2001. Now, as SIXTY Collective, Jason Pomeranc serves as Co-Owner and Creative Director. Together with his partners, Jason applies their unique vision and innate cultural sensibility to the development of provocative and cutting edge experiences within the global landscape of lifestyle hotels.
About Tara Bernerd & Partners
Tara Bernerd & Partners is the leading international interior architecture and design practice founded by Tara Bernerd. Tara and her team of highly experienced architects and designers are based at the company's London headquarters in Belgravia, and work on an increasingly global platform with projects in New York, Chicago, London, Hong Kong and Shanghai. The company's work includes luxury hotels, residential developments, super yachts and a number of high end projects for private clients. Tara Bernerd & Partners prides itself on intelligent space planning and optimization, with layout being the starting point for every piece of work it undertakes and a focus for which the practice is renowned. Though each project is unique, Tara Bernerd & Partners' 'house style' is one of informal, approachable luxury with an edge. Warmth and atmosphere are created through the use of rich texture and bold color, while metal, concrete and ceramic finishes often add an industrial aesthetic to spaces.
Marriott International, Inc. (NASDAQ: MAR) is a global leading lodging company based in Bethesda,Maryland, USA, with more than 4,200 properties in 80 countries and territories. Marriott International reported revenues of nearly $14 billion in fiscal year 2014. The company operates and franchises hotels and licenses vacation ownership resorts under 19 brands, including: The Ritz-Carlton®, BVlgari®, EDITION®, JW Marriott®, Autograph Collection® Hotels, Renaissance® Hotels, Marriott Hotels®, Delta Hotels and Resorts®, Marriott Executive Apartments®, Marriott Vacation Club®, Gaylord Hotels®, AC Hotels by Marriott®, Courtyard®, Residence Inn®, SpringHill Suites®, Fairfield Inn & Suites®, TownePlace Suites®, Protea Hotels® and MoxyHotels®. Marriott has been consistently recognized as a top employer and for its superior business ethics. The company also manages the award-winning guest loyalty program, Marriott Rewards® and The Ritz-Carlton Rewards® program, which together surpass 50 million members. For more information or reservations, please visit our website at 
