Expansions & Renovations

The Benjamin in Midtown Manhattan Completes $10 Million Hotel Renovation

New York, NY - August 13, 2013 - The Benjamin, a luxury boutique hotel in midtown Manhattan situated on 50th Street and Lexington Avenue, concludes the final phase of its full-scale, multi-phase $10 million dollar renovation. Under the guidance of Lauren Rottet, the namesake and founder of Rottet Studio, the aesthetic of the accommodations are reflective of her philosophy to create environments that feel personalized, energetic and residentially glamorous. The room re-design is completed, and the renovated and restyled guestrooms and suites are now available for guests. Some of Rottet's favorite design details were reserved for the final pièce de résistance, The Benjamin's premier suite, which will be unveiled in early 2014. In tandem with the guestroom re-design, new partnerships and programming will be launched this fall, including updates to the hotel's noteworthy Sleep Program and pet offerings curated by BarkBox. An earlier noteworthy addition to this three-year project was the addition of The National Bar & Dining Rooms by Iron Chef Geoffrey Zakarian, unveiled in the first phase of the hotel's updates.

Under the discerning eye of Rottet, the revamped accommodations feature a palette of whites, silvers, mink and golds. Design choices-like a mirror-meets-mural art piece over the bed, mirrored coffee tables in suites and streamline parson's desks -skillfully accentuate the spaciousness of the rooms. Select suites include a kitchenette that features a spiral-patterned wall covering designed exclusively for The Benjamin by Rottet Studio. "The kitchen art is completely unpredictable, representing the energetic spirit and enthusiasm of the city," said Rottet. A nod to the entrepreneurs on-the-go, much like Rottet herself, the rooms feature square-armed lounge chairs, allowing guests to work and watch TV simultaneously."

Rottet, a frequent guest of the iconic hotel, noted she had re-imagined the rooms many times in her head long before she was selected for the project. Excited at the opportunity to execute her vision, she stated, "In this part of New York City, you want to feel as though you are coming home to your own pied-à-terre rather than a hotel room. It's more personal."

While boasting a modernly elegant look and feel, The Benjamin still embodies the charm and sophistication for which it has always been known. Built in 1927, the edifice so inspired artist Georgia O'Keeffe that she painted it as the subject of her piece "New York-Night." The hotel opened as The Benjamin in 1999 following a $30 million renovation that transformed the hotel into the first luxury property for Denihan Hospitality Group. The rooms redesign is the finishing piece of the project which also included the renovation of the second floor with five residentially-styled rooms for events and meetings, and an intimate Benjamin Guest Lounge and a new lobby. Last fall, celebrity stylist Federico Calce unveiled Federico Hair & Spa at The Benjamin, which offers 24/7 access to blowouts, color, cuts, manicures and massages in-salon or in-room.

Currently ranked a "Design Giant" among both corporate and hospitality firms by Interior Design magazine, Rottet loves to work with Denihan and notes, "They give you the idea they are going after, provide the parameters, then encourage you to do what you think is right and best to create something unique at each property."

The Benjamin is indeed personal to Denihan Hospitality Group, which recently marked its 50-year anniversary, as it is named after the family-owned company's founder, Benjamin Denihan, Sr. Rottet has worked with Co-CEOs Patrick Denihan and Brooke Barrett of Denihan Hospitality Group on a number of projects within its portfolio, including The Surrey, The James Royal Palm, Affinia Shelburne and Affinia Manhattan, which has unveiled a new lobby.

Coming Up In The May Online Hotel Business Review


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Eco-Friendly Practices: Doing Well by Doing Good
The hotel community continues to embrace sustainable development as a means not only to protect our environment, but also to optimize efficiency, realize cost savings, enhance guest satisfaction, improve employee morale, and manage investor expectations. Despite the lack of universally accepted metrics, the leading chains have incorporated eco-friendly policies, procedures, programs and training into their operations - both internally and externally - and their successes have been impactful and dramatic. In addition to more standard implementations such as LED lighting, waste recycling, reusing guest linens, and low-flow water regulators, some hotels have adopted more far-reaching solutions - commitment to the use of renewable energy; use of eco-labeled products; reduction of paper usage; purchasing of locally sourced and seasonal produce; ongoing measurement of carbon emissions; monitoring and analyzing energy consumption, the selection of suppliers and sub-contractors based on their own commitment to protect the environment; and compliance with all international environmental design standards. Remarkably, this comprehensive approach has resulted in enormous savings for some hotel operations. One major chain is projecting that it will realize US$1 billion in savings across the company's portfolio in less than 10 years. In addition, sustainability has become an important factor for guests when choosing a hotel. They want to know that a hotel has made a commitment to sustainable practices, and they expect honest and transparent communication about what steps a hotel is taking to produce a smaller carbon footprint. The May issue of the Hotel Business Review will document how some hotels are integrating eco-friendly practices into their operations and how they and the environment are benefiting from them.