Expansions & Renovations

The Benjamin in Midtown Manhattan Completes $10 Million Hotel Renovation

New York, NY - August 13, 2013 - The Benjamin, a luxury boutique hotel in midtown Manhattan situated on 50th Street and Lexington Avenue, concludes the final phase of its full-scale, multi-phase $10 million dollar renovation. Under the guidance of Lauren Rottet, the namesake and founder of Rottet Studio, the aesthetic of the accommodations are reflective of her philosophy to create environments that feel personalized, energetic and residentially glamorous. The room re-design is completed, and the renovated and restyled guestrooms and suites are now available for guests. Some of Rottet's favorite design details were reserved for the final pièce de résistance, The Benjamin's premier suite, which will be unveiled in early 2014. In tandem with the guestroom re-design, new partnerships and programming will be launched this fall, including updates to the hotel's noteworthy Sleep Program and pet offerings curated by BarkBox. An earlier noteworthy addition to this three-year project was the addition of The National Bar & Dining Rooms by Iron Chef Geoffrey Zakarian, unveiled in the first phase of the hotel's updates.

Under the discerning eye of Rottet, the revamped accommodations feature a palette of whites, silvers, mink and golds. Design choices-like a mirror-meets-mural art piece over the bed, mirrored coffee tables in suites and streamline parson's desks -skillfully accentuate the spaciousness of the rooms. Select suites include a kitchenette that features a spiral-patterned wall covering designed exclusively for The Benjamin by Rottet Studio. "The kitchen art is completely unpredictable, representing the energetic spirit and enthusiasm of the city," said Rottet. A nod to the entrepreneurs on-the-go, much like Rottet herself, the rooms feature square-armed lounge chairs, allowing guests to work and watch TV simultaneously."

Rottet, a frequent guest of the iconic hotel, noted she had re-imagined the rooms many times in her head long before she was selected for the project. Excited at the opportunity to execute her vision, she stated, "In this part of New York City, you want to feel as though you are coming home to your own pied-à-terre rather than a hotel room. It's more personal."

While boasting a modernly elegant look and feel, The Benjamin still embodies the charm and sophistication for which it has always been known. Built in 1927, the edifice so inspired artist Georgia O'Keeffe that she painted it as the subject of her piece "New York-Night." The hotel opened as The Benjamin in 1999 following a $30 million renovation that transformed the hotel into the first luxury property for Denihan Hospitality Group. The rooms redesign is the finishing piece of the project which also included the renovation of the second floor with five residentially-styled rooms for events and meetings, and an intimate Benjamin Guest Lounge and a new lobby. Last fall, celebrity stylist Federico Calce unveiled Federico Hair & Spa at The Benjamin, which offers 24/7 access to blowouts, color, cuts, manicures and massages in-salon or in-room.

Currently ranked a "Design Giant" among both corporate and hospitality firms by Interior Design magazine, Rottet loves to work with Denihan and notes, "They give you the idea they are going after, provide the parameters, then encourage you to do what you think is right and best to create something unique at each property."

The Benjamin is indeed personal to Denihan Hospitality Group, which recently marked its 50-year anniversary, as it is named after the family-owned company's founder, Benjamin Denihan, Sr. Rottet has worked with Co-CEOs Patrick Denihan and Brooke Barrett of Denihan Hospitality Group on a number of projects within its portfolio, including The Surrey, The James Royal Palm, Affinia Shelburne and Affinia Manhattan, which has unveiled a new lobby.

Coming Up In The April Online Hotel Business Review




Feature Focus
Guest Service: The Personalized Experience
In the not-too-distant future, when guests arrive at a hotel, they will check themselves in using a kiosk in the lobby, by- passing a stop at the front desk. When they call room service to order food, it will be from a hotel mobile tablet, practically eliminating any contact with friendly service people. Though these inevitable developments will likely result in delivered to their door by a robot. When they visit a restaurant, their orders will be placed and the bill will be paid some staff reduction, there is a silver lining – all the remaining hotel staff can be laser-focused on providing guests with the best possible service available. And for most guests, that means being the beneficiary of a personalized experience from the hotel. According to a recent Yahoo survey, 78 percent of hotel guests expressed a desire for some kind of personalization. They are seeking services that not only make them feel welcomed, but valued, and cause them to feel good about themselves. Hotels must strive to establish an emotional bond with their guests, the kind of bond that creates guest loyalty and brings them back time and again. But providing personalized service is more than knowing your guests by name. It’s leaving a bottle of wine in the room of a couple celebrating their anniversary, or knowing which guest enjoys having a fresh cup of coffee brought to their room as part of a wake-up call. It’s the small, thoughtful, personal gestures that matter most and produce the greatest effect. The April issue of the Hotel Business Review will document what some leading hotels are doing to cultivate and manage guest satisfaction in their operations.